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PENGARUH PAPARAN KONTEN PROTES DAN INTENSITAS PENGGUNAAN APLIKASI X TERHADAP …
Perkembangan media sosial, khususnya aplikasi X (Twitter) menjadi ruang utama pembentukan opini publik yang dapat memengaruhi kepercayaan individu terhadap institusi. Fenomena yang terjadi pada konser DAY6 ‘Forever Young’ Jakarta 2025 yang diselenggarakan oleh promotor MecimaPro memicu berbagai konten protes yang viral di aplikasi X. Penelitian ini bertujuan untuk mengetahui pengaruh papara…
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- xx, 178 hlm.; ilus.; tab.; 29 cm
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- T1945972026
ANALISIS STRATEGI KOMUNIKASI AMARTHA MELALUI PROGRAM A-MISSION BATCH 1 TAHUN …
This research aimed to analyze the communication strategy implemented by Amartha through the AMission Program Batch 1 in 2025 in improving the digital literacy of grassroots partners. The rapid development of digital financial services requires communities to have adequate understanding in utilizing financial technology. However, there are still limitations in partners’ understanding regardin…
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- xv, 165 hlm.; ilus.; tab.; 29 cm
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- T1945542026
STRATEGI DIFERENSIASI KONTEN INSTAGRAM TELKOMSEL : PEMASARAN @TELKOMSELSUMATE…
Perkembangan media sosial mendorong organisasi untuk memanfaatkan platform digital tidak hanya sebagai sarana promosi, tetapi juga sebagai ruang pembentukan identitas merek. Instagram menjadi salah satu media utama yang digunakan Telkomsel dalam komunikasi pemasaran digital melalui akun regional @telkomselsumatera dan akun kultural @mysumatera. Penelitian ini bertujuan untuk menganalisis strate…
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- xiii, 455 hlm.; ilus.; tab.; 29 cm.
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- T1949642026
ANALISIS ISI KONTEN MEDIA SOSIAL INSTAGRAM BPK SUMATERA SELATAN DALAM MEMENUH…
Media sosial menjadi salah satu sarana penting dalam strategi komunikasi digital lembaga publik untuk mendukung transparansi dan keterbukaan informasi. Penelitian ini bertujuan menganalisis penerapan strategi komunikasi digital BPK Perwakilan Provinsi Sumatera Selatan melalui konten Instagram @bpkri.sumsel berdasarkan teori 4C (Content, Context, Connection, dan Community). Penelitian menggunaka…
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- xv, 121 hlm.; ilus.; 29 cm
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- T1948102026
PENGARUH KONTEN TIKTOK HEALTHY LIFESTYLE @BLOOMIN.WELLNESS DAN DUKUNGAN SOSIA…
Penelitian ini bertujuan menganalisis pengaruh konten TikTok healthy lifestyle @bloomin.wellness dan dukungan sosial terhadap kebiasaan yoga masyarakat Palembang dengan motivasi berolahraga sebagai variabel intervening. Penelitian ini menggunakan kerangka Social Cognitive Theory yang menjelaskan bahwa perilaku terbentuk melalui interaksi antara faktor lingkungan, personal, dan perilaku, serta S…
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- xvii, 139 hlm.; ilus.; 29 cm
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- T1949182026
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENDENGAR RADIO ORBAN…
The development of digital media requires local radio stations to adapt in order to maintain their existence and listener numbers. This study aimed to analyze the marketing communication strategy of Orban FM Palembang in increasing its audience through an Integrated Marketing Communication (IMC) approach. This research employed a qualitative approach, and data were collected through in-depth in…
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- xiv, 134 hlm.; ilus.; 29 cm
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- T1948922026
STRATEGI PROMOSI DIGITAL MELALUI PERENCANAAN DAN PRODUKSI KONTEN INSTAGRAM @B…
This study aims to analyze digital promotional strategies through the planning and production of Instagram content for @bakehouse_plm, which influence consumer engagement and behavior. This study uses a qualitative approach with in-depth interviews with four informants selected based on specific criteria. The digital promotional strategy analysis in this study uses the AISAS (Attention, Interes…
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- xviii, 100 hlm.; ilus.; 29 cm
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- T1948202026
ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGGUNA INSTAGRAM PADA POSTINGAN BE…
This study aims to examine the construction of discourse within the Instagram comment section of the condolence post uploaded by @jeromepolin regarding the tragedy of Affan Kurniawan. The death of Affan Kurniawan, an online motorcycle taxi driver who was fatally run over by a tactical vehicle during a public demonstration in August 2025, generated widespread public reactions across digital plat…
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- xv, 155 hlm.; ilus.; tab.; 29 cm.
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- T1944842026
KOMUNIKASI PARTISIPATIF BUJANG GADIS OGAN ILIR DALAM MENGAKTUALISASIKAN DESA …
The development of ecotourism villages requires active community involvement through dialogic and inclusive communication processes. Burai Ecotourism Village in Ogan Ilir Regency possesses significant cultural and environmental potential; however, its transformation into a leading destination demands the role of communication actors, including regional tourism ambassadors. In this context, Buja…
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- v, 50 hlm.; ilus.; tab.; 29 cm.
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- T1945082026
SELF-DISCLOSURE DALAM MEDIA SOSIAL X: PENGUNGKAPAN EMOSI GENERASI Z DALAM RUA…
The research entitled “Self-Disclosure in Social Media X: Generation Z’s Emotional Disclosure in Safe Space” aims to describe the forms of self-disclosure carried out by Generation Z and analyze how the Mau Nangis Aja community constructs an emotional safe space in social media X. The research uses a qualitative approach with a descriptive method, with data collection techniques through i…
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- xv, 149 hlm.; ilus.; tab.; 29 cm.
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- T1945062026
PEMANFAATAN LINKEDIN SEBAGAI MEDIA KOMUNIKASI DALAM MEMBANGUN PERSONAL BRANDI…
This study aims to understand how outstanding alumni of Sriwijaya University build personal branding through the LinkedIn platform and its implications for professional career opportunities. This study used a qualitative approach with in-depth interviews with four informants selected based on specific criteria. The research analysis is based on the theory of The Eight Laws of Personal Branding …
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- xv, 226 hlm.; ilus.; tab.; 29 cm.
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- T1944932026
ANALISIS KONTEN INSTAGRAM @DIVISIHUMASPOLRI DALAM UPAYA PERBAIKAN CITRA KEPOL…
The Affan Kurniawan tragedy caused a decline in public trust and damage to the image of the Police institution. This situation placed the Police in a crisis, so it is necessary for the Police to improve the institution's image to restore public trust. Instagram became one of the media used by the Police to improve the institution's image. This study was conducted to analyze the content of Insta…
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- xv, 210 hlm.; ilus.; 29 cm
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- T1948672026
MODEL IMPROVED C-RAN SELFISH USER BERBASIS DEMAND RESPONSE DAN INSENTIF HETER…
This research discusses the development of an improved C-RAN model based on Demand Response (DR) and heterogeneous incentives by integrating an indirect utility function and a bundling scheme to produce a more adaptive pricing mechanism. Additional parameters such as bandwidth, inbound – outbound traffic, and multiple service classes are included to strengthen the model formulation. The model…
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- xvi, 131 hlm.; ilus.; tab.; 29 cm.
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- T1944982026
MODEL C-RAN SELFISH USER BERBASIS DEMAND RESPONSE DENGAN INSENTIF HETEROGEN D…
This study aims to design a formulation of a C-RAN selfish user model based on demand response with heterogeneous incentives combined with a bundling scheme in the bandwidth utility function. This approach is employed to analyze user behavior and determine optimal solutions for bandwidth consumption management. In addition, sensitivity analysis is conducted to examine changes in variable and pa…
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- viii, 92 hlm.; ilus.; tab.; 29 cm.
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- T1944762026
PENGARUH PENGGUNAAN SECOND ACCOUNT INSTAGRAM TERHADAP KEBEBASAN BEREKSPRESI P…
This study examines the influence of Instagram second account usage on freedom of expression among students of the Sociology Study Program, Faculty of Social and Political Sciences, Sriwijaya University. The research aims to analyze the effect of Instagram second account usage as a means of fulfilling user needs based on the Uses and Gratifications theory on the level of freedom of expression a…
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- xvi, 150 hlm.; ilus.; tab.; 29 cm.
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- T2004802026
STRATEGI KEMENANGAN PRABOWO-GIBRAN ANALISIS SEMIOTIKA IKLAN KARTUN EDISI “P…
Penelitian ini berjudul “Strategi Kemenangan Prabowo-Gibran Analisis Semiotika Iklan Kartun Edisi “Prabowo Gibran Memang Istimewa” (Analisis Semiotika Charles Sanders Peirce) yang bertujuan untuk mengidentifikasi dan menganalisis bagaimana iklan kartun dimanfaatkan sebagai strategi kemenangan dalam komunikasi politik pasangan Prabowo Subianto dan Gibran Rakabuming Raka. Penelitian menggun…
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- xii, 155 hlm.; ilus.; 29 cm
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- T1932622025
EFIKASI KOMUNIKASI DALAM DISKUSI ANTARA SISWA SMA YANG MENGIKUTI KURSUS BAHAS…
The learning process in high school requires students to actively communicate in class discussions; however, in reality, not all students have an adequate level of communication self-efficacy. Differences in learning experiences outside of school, such as participation in English courses, are suspected to also influence students' confidence in communicating. This study aims to determine whether…
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- xv, 94 hlm.; ilus.; tab.; 29 cm
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- T1934072026
PENGARUH KEBUTUHAN KETERHUBUNGAN SOSIAL DAN HIBURAN TERHADAP KEPUASAN PENGGUN…
The development of digital technology has transformed various aspects of social life, including the tradition of sharing Eid al-Fitr allowances (THR). One such transformation is reflected in the use of the DANA Kaget feature within the DANA digital wallet application, which is widely used by Generation Z. This study aims to examine the role of social connectedness needs and entertainment needs …
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- xvii, 101 hlm.; ilus.; tab.; 29 cm
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- T1934012025
PENGARUH WORK-LIFE BALANCE DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARY…
This study aims to determine the effect of work-life balance and interpersonal communication on the performance of employees at the Financial Services Authority (OJK) Regional Office for the Southern Sumatra region. The population in this study consists of all permanent employees of OJK Sumbagsel, totaling 47 individuals, with a purposive sampling technique applied. Data were collected through …
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- iv, 108 hlm.; ilus.; tab.; 29 cm.
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- T1933652026
REPRESENTASI MASKULINITAS DALAM FILM ELVIS (2022)
Elvis (2022) merupakan film biopik karya Baz Luhrmann menggambarkan konsep maskulinitas. Penelitian ini berangkat dari minimnya kajian mengenai representasi maskulinitas non hegemonik dalam media populer. Elvis Presley yang merupakan trendsetter pada zamannya menjadi fenomena baru dalam konsep maskulinitas, sebagian besar penelitian sebelumnya berfokus pada maskulinitas hegemonik yang identik d…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1921502025
PENGARUH KONSUMSI APLIKASI WEVERSE DAN LOYALITAS FANDOM TERHADAP HUBUNGAN PAR…
This study aims to analyze the influence of Weverse application consumption and fandom loyalty on the parasocial relationship between the K-Pop idol group Tomorrow X Together (TXT) and their fans (MOA). Utilizing a quantitative method with a survey of 100 respondents selected through purposive sampling, the data were analyzed using multiple linear regression. The results indicate that Weverse a…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1915782025
KONVERGENSI KONTEN BERITA SRIWIJAYA POST MELALUI MEDIA SOSIAL (STUDI KASUS AK…
This study examines the practice of news content convergence carried out by Sriwijaya Post in adapting news from its online portal into short video content on TikTok through the @sripoku.com account. This research is grounded in the shift of news consumption patterns toward short-form video platforms. A qualitative approach with a case study method was employed to obtain an in-depth understandi…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1921622025
PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN PADA TOKO ILHA…
Perkembangan kebiasaan berbelanja konsumen yang sebelumnya konvensional menjadi “serba online” membuat penjual harus menyesuaikan dengan perkembangan yang terjadi tersebut dengan menggunakan media baru untuk kegiatan promosi dan penjualan mereka. Media baru TikTok yang sebelumnya sebagai media hiburan berkembang sebagai media pemasaran untuk para penjual online memasarkan produknya. Penelit…
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- xviii, 111 hlm.; ilus.; 29 cm
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- T1921482025
PENGARUH KOMUNIKASI PEMASARAN DIGITAL SERTA BRAND IMAGE HAILEY BIEBER TERHADA…
Marketing strategies have changed rapidly, especially in the beauty industry, which increasingly relies on digital platforms to attract customers. The emergence of skincare brands founded by celebrities, such as Rhode Skin, is an interesting phenomenon. However, there has been little research on how this affects customer purchase intent. Kotler & Keller's Integrated Marketing Communication (IMC…
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- x, 52 hlm.; ilus.; 29 cm
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- T1921232025
SELF-DISCLOSURE PADA AKUN ALTER DALAM KOMUNITAS MARAH-MARAH DI PLATFORM X (TW…
Self-disclosure refers to a form of personal openness that involves the sharing of experiences, emotions, and private information with others. In the context of social media, self-disclosure develops through the use of alter accounts that allow users to adopt identities different from their real ones, commonly associated with anonymity. Platform X (Twitter) serves as a digital space that facili…
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- xiii, 126 hlm.; ilus.; 29 cm
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- T1920262025
DINAMIKA KOMUNIKASI ORGANISASI DALAM PEMBENTUKAN HUSTLE CULTURE (STUDI KASUS …
This study aims to analyze the role of organizational communication dynamics in the formation of hustle culture at Katakanlah Creative Agency. The research adopts a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that fast-paced, responsive, and digitally mediated communication pat…
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- xvii, 82 hlm.; ilus.; 29 cm
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- T1921292025
PENGARUH INTENSITAS MENONTON DAN ISI KONTEN INSTAGRAM STORIES @Jennifercoppen…
Penelitian ini bertujuan untuk mengetahui pengaruh intensitas menonton dan isi konten Instagram Stories pada akun @Jennifercoppenreal20 terhadap perilaku konsumtif mahasiswa Ilmu Komunikasi Universitas Sriwijaya angkatan 2021. Metode yang digunakan dalam penelitian ini adalah kuantitatif eksplanatif. Data dikumpulkan dari 135 responden yang ditentukan melaluin rumus Cochran dengan teknik purpos…
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- x, 74 hlm.; ilus.; 29 cm
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- T1920802025
ANALISIS FRAMING PEMBERITAAN KONFLIK ISRAEL - PALESTINA TERKAIT ISU PASCA DIS…
Konflik Israel-Palestina merupakan isu internasional yang memiliki dimensi politik dan kemanusiaan, sehingga media massa berperan penting dalam membentuk persepsi publik melalui proses framing. Penelitian ini bertujuan untuk menganalisis framing pemberitaan isu gencatan senjata Israel-Palestina pada CNN Indonesia dan CNN Internasional periode Juli-November 2025. Penelitian menggunakan pendekata…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1918582025
PENGARUH KREDIBILITAS BRAND AMBASSADOR EXO DAN BRAND IMAGE TERHADAP MINAT BEL…
This study aims to analyze the effect of EXO brand ambassador credibility and brand image on the purchase intention of Scarlett Whitening skincare products among EXO fans in Palembang City. This study employs a quantitative research approach with a sample size of 100 respondents selected using a non-probability sampling technique through questionnaire distribution. The data were analyzed using …
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- xv, 42 hlm.; ilus.; 29 cm
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- T1921032025
MODEL INTERNET REVERSE CHARGING (IRC) PADA C-RAN FAIR NETWORK BERBASIS DEMAND…
This study aims to formulate an improved C-RAN and IRC model using a fair-network approach based on demand response and heterogeneous incentives, incorporating an exponential utility function, bundling schemes, and user-side optimization of bandwidth usage. In addition, sensitivity analysis is conducted to identify fluctuations in variables and parameters that may affect the optimal solution. T…
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- v, 132 hlm.; ilus.; 29 cm
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- T1921302026
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