IMPLEMENTASI DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS (STUDI TERHADA…

This research alms to analyze how Indibiz by Telkom Indonesia South Sumatera Region uses digital marketing to build brand awareness. Digital marketing is a communication strategy that uses digital platforms to reach consumers more effectively. This study focuses on how Indibiz uses channels such as social media, content, SEO, and paid ads to improve brand recognition, especially among small and…

STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

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xiv, 85 hlm.; ilus.; tab, 29 cm

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T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

Edition

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xiii, 90 hlm.; ilus.; tab, 29 cm

Series Title

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Call Number

T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

MODIFIKASI TATA LETAK BATERAI MESIN SADAP KARET ELEKTRIK.

The purpose of the study is to modify the electric rubber tapping machine through the position of the power source and determine the performance of the electric rubber tapping machine. The research has been carried out from September 2023 to October 2023 in Beriang Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. The research method used were technical design and data presentat…

REPRESENTASI DINASTI POLITIK JELANG PEMILU 2024 PADA COVER STORY MEDIA ONLINE…

Isu dinasti politik menjadi perhatian publik yang semakin kuat menjelang Pemilu 2024, terutama ketika keterlibatan anggota keluarga dalam lingkar kekuasaan semakin tampak nyata. Penelitian ini bertujuan untuk mengungkap representasi dinasti politik melalui visualisasi cover story Majalah Tempo.co edisi Oktober–November 2023. Metode yang digunakan dalam penelitian ini adalah pendekatan kualita…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

ANALISIS WACANA KRITIS PADA FILM MONSTER 2023

This study aims to analyze the representation of toxic masculinity in the Film Monster (2023) using Van Dijk’s Critical Discourse Analysis model. The focus of the study includes textual strategies used to construct the narrative of toxic masculinity, the characters’ social cognition in interpreting masculinity, and the influence of Japanese socio-cultural context on this construction. This …

ANALISIS SEMIOTIKA KESENJANGAN KELAS SOSIAL PADA FILM THE PLATFORM KARYA GALD…

ABSTRACT Film is a mass media that is used as a means of entertainment and art to be enjoyed by a wide audience. However, films can also be used as a means to convey messages or meaning to certain phenomena to a wide audience. This research aims to find out what message is conveyed in the film The Platform by Galder Gaztellu-urrutia, especially in terms of Social Class Inequality. This research…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

REPRESENTASI KESETIAAN DAN PENGORBANAN PADA FILM JUNE & KOPI: ANALISIS SEMIOT…

This research analyzes the representation of loyalty and sacrifice in the film June & Kopi using Roland Barthes's semiotics with a descriptive qualitative approach that encompasses three layers of meaning: denotation,connotation, and myth. The main focus of the research is how these meanings are generated through visuals, dialogue, and narration, as well as how the film reproduces and deconstru…

REPRESENTASI KRITIK SOSIAL KAUM MARGINAL DALAM FILM AGAK LAEN: ANALISIS SEMIO…

This study aims to analyze the representation of social criticism toward marginalized groups in the film Agak Laen using Roland Barthes’ semiotic analysis. As a form of mass communication, film functions not only as entertainment but also as a powerful medium to express social inequalities and the realities of marginalized communities. This research adopts a qualitative method with Barthes’…

POLA KOMUNIKASI GURU DAN MURID TULI DALAM PROSES BELAJAR MENGAJAR DI SEKOLAH …

Deaf Students have hearing impairments, which create abstacles in interaction and communication during the teaching and learning process. Therefore, teachers must understand the communication patterns needed by deef students in order for them to effectively comprehend the material being delivered. The purpose of this study is to identify the communication patterns that occur between teachers an…

ANALISIS STRATEGI BRAND IMAGE TOKO LINDA KOSMETIK MELALUI INSTAGRAM DAN TIKTO…

sebagian besar dari perusahaan, brand image memiliki peran penting dalam menarik mnat konsumen baru serta menjaga kepercayaan terhadap konsumen lama, serta mendorong kesetiaan dan memberi kepercayaan terhadap produk yang digunakan. penelitian dengan judul "Analisis Strategi Brand Image Toko Linda Kos,etik melalui Instagram dan Tiktok dalam meningkatkan Engagement" ini bertujuan untuk menemukan …

TOPIC MODELLING PEMBERITAAN KASUS KDRT LESTI KEJORA DAN RIZKY BILLAR PADA DET…

This research was conducted to find out what topics exist in the reporting of Lesti Kejora and Rizky Billar's domestic violence cases on online media Detik.com and Tribunnews. The analysis was conducted by comparing two periods, namely before and after Lesti Kejora withdrew the report. With the help of Octoparse and Voyant Tools, the researcher obtained a total of 2,110 news articles written be…

PENGARUH KOMUNIKASI PERSUASIF ORANGTUA TERHADAP MOTIVASI BELAJAR ANAK PADA PE…

This research aims to explain the influence of parents' persuasive communication on children's learning motivation in distance learning. The theory used in this study is the communication persiasive theory developed by Alan H.Monroe (Rakhmat 2020:291) and the learning motivation theory proposed by Hamzah B Uno (2018:23). The research method used is a quantitative method. The population of this …

PENGARUH PENGELUARAN PEMERINTAH, INVESTASI MODAL TETAP, DAN TENAGA KERJA TERH…

Economic growth is a key indicator of a country’s development success, including in the ASEAN-5 (Indonesia, Malaysia, Thailand, Singapore, and the Philippines), which serves as a major economic growth hub in Southeast Asia. This study analyzes the effect of government expenditure, gross fixed capital formation, and labor on economic growth during the period 2000–2023 using secondary data fr…

PENGARUH LAYANAN BIMBINGAN KELOMPOK TERHADAP KETERAMPILAN KOMUNIKASI INTERPER…

Every student should have high interpersonal communication skills in their life. In their life. The fact is that at SMK Negeri 5 Palembang there are still students who have low interpersonal communication skills. The purpose of group guidance can be as a preventive effort and students can improve their interpersonal communication skills. This research aims to determine the effect of group guida…

KOMPARASI XGBOOST DAN LSTM DALAM PROSES KNOWLEDGE DISCOVERY BERBASIS ANALISIS…

Generative AI has provided real benefits in key sectors of the public sector. However, the rapid expansion of AI assistant services also raises concerns about whether newly released products can consistently meet user expectations, especially as negative experiences are increasingly expressed through public reviews. Its positive impacts encourage competitive rivalry among AI assistant product d…

INTEGRASI ANALISIS SENTIMEN DAN FRAMEWORK CSI-IPA UNTUK PENGEMBANGAN PRODUK A…

This study integrates Aspect-Based Sentiment Analysis with Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) to determine priority development features in digital service applications in the telecommunications sector. A total of 10,000 MyIM3 user reviews were analyzed using Fine-Tuned IndoBert with 93% accuracy, then negative sentiment was mapped into several topics us…

PENGUKURAN KESIAPAN ADOPSI TEKNOLOGI INFORMASI SISTEM PENGELOLAAN ASET DESA (…

MEASURING THE READINESS TO ADOPT THE VILLAGE ASSET MANAGEMENT SYSTEM (SIPADES) INFORMATION TECHNOLOGY IN EAST OGAN KOMERING ULU REGENCY USING THE COMMUNITY READINESS MODEL By Nur Annisa Basulina 09031182227022 ABSTRACT Village asset management is an important aspect in improving the accuracy and transparency of village administration. To support this process, the Village Asset Management System…

PENGUKURAN TINGKAT KESIAPAN ADOPSI TEKNOLOGI SISTEM INFORMASI LEARNING MANAGE…

The implementation of a Learning Management System (LMS) in schools is important to help improve teacher performance and to determine the level of teacher readiness before implementation begins. This study provides a sufficient basis for schools to plan the effective implementation of LMS. This study aims to determine the extent to which teachers at SDN 2 Betung are ready and accept the use of …

PENGUKURAN KUALITAS PENGALAMAN PENGGUNA APLIKASI MYPERTAMINA DENGAN PENDEKATA…

The rapid growth of digital public services highlights the importance of applications with high usability to support effective user interaction. MyPertamina, a platform for fuel payments and subsidy services, has received various user complaints related to navigation clarity, registration procedures, and overall usage flow. This study aims to evaluate the user experience quality of the MyPertam…

MODEL MARKOV CHAIN SEBAGAI METODE ANALISIS PENGHEMATAN ENERGI PADA PERANGKAT …

Smart farming applies Internet of Things (IoT) technology in modern agriculture to enhance efficiency and operational effectiveness. However, continuous operation of IoT devices often results in high energy consumption. This study aims to analyze and optimize energy usage of IoT devices using the Markov Chain model. Five key devices were monitored over four weeks: aerator, LED lamp, power head,…

PERBANDINGAN NAÏVE BAYES, SVM, K-NN, DECISION TREE DAN RANDOM FOREST PADA AN…

The increasing use of digital banking applications has led to the need for a deeper understanding of user perceptions, especially through aspect-based sentiment analysis. This study aims to classify the sentiment of SeaBank app users by focusing on four main aspects: learnability, efficiency, technical issues or errors, and satisfaction. Review data totaling 1,971 comments were collected from t…

ANALISIS KINERJA YOLO, FASTER R-CNN, DAN DETR UNTUK DETEKSI OTOMATIS ALAT PEL…

Automated monitoring of Personal Protective Equipment (PPE) is crucial for enhancing safety in high-risk environments like construction sites, yet selecting the optimal detection model requires careful evaluation of accuracy versus efficiency trade-offs. This study presents a comparative performance analysis across distinct object detection paradigms represented by YOLO (YOLOv8, YOLOv11n), Fast…

ANALISIS PENERIMAAN PENGGUNA APLIKASI BIBIT PADA GENERASI Z MENGGUNAKAN MODEL…

Bibit is a widely used digital investment application among Generation Z, offering mutual funds, stocks, and bonds through features such as Robo Advisor and Bibit Plus. As digital investment adoption grows, understanding the factors that influence Gen Z’s acceptance of Bibit becomes increasingly important. This study applies the Extending UTAUT2 model, which includes Performance Expectancy, E…

ANALISIS ISI PESAN PROPAGANDA (ANALISIS ISI PESAN PROPAGANDA PADA PILKADA SER…

Communication messages relate to the process or way of conveying messages. This means that there is a connection between the message or communication content and other elements, such as communication channels and media. Propaganda is a deliberate and systematic effort to shape perceptions, manipulate thoughts, and direct behavior to get the reaction that the propagandist expects. Propaganda som…