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ANALISIS RESEPSI ANGGOTA KOMUNITAS SOLIDARITAS PEREMPUAN TERHADAP KONTEN YOUT…
Youtube merupakan aplikasi berbagi video yang banyak digunakan di Indonesia untuk mencari hiburan ataupun informasi yang sedang hangat salah satunya childfree. Munculnya fenomena childfree menjadi perbincangan di media sosial serta menuai beragam tanggapan dari masyarakat. Salah satu channel Youtube yang membahas childfree adalah channel Ngobrol Asix yang mengundang Lulu Kianna sebagai narasumb…
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- xii, 41 hlm.; ill.; tab.; 29 cm.
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- T1743082025
ANALISIS SENTIMEN ISU CHILDFREE PADA KOMENTAR MEDIA SOSIAL YOUTUBE INFLUENCER…
Media sosial menjadi wadah representasi isu - isu sosial yang berkembang dalam masyarakat, salah satunya ialah fenomena childfree yang menuai pro dan kontra. Isu ini mencuat setelah influencer Gitasav secara terbuka menyampaikan pilihannya untuk tidak memiliki anak melalui platform Youtube. Penelitian ini bertujuan untuk menganalisis sentimen publik terhadap isu childfree dalam komentar - komen…
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- x, 96 hlm.; ilus. tab.; 29 cm
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- T1741432025
DISONANSI KOGNITIF WARGANET DI X TERKAIT PRAKTIK CANCEL CULTURE TERHADAP FILM…
Di Indonesia, fenomena praktik budaya pembatalan mulai banyak dilakukan oleh warganet khususnya di media sosial X. Film Like and Share mendapat budaya pembatalan dari warganet X karena skandal salah satu pemeran utamanya yang terlibat perselingkuhan dengan pria beristri. Penelitian ini bertujuan untuk mengetahui gambaran disonasi kognitif warganet saat film Like & Share mendapatkan pembatalan d…
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- xv, 100 hlm.; ilus.; 29 cm
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- T1405022024
PENGARUH TERPAAN IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADA…
This study aims to determine whether there is an effect of exposure to BCA Bank's educational advertisement "Don't Know? Love No!" on people's understanding of digital literacy. This research uses quantitative research methods with non-probability sampling techniques, purposive sampling type of withdrawal, so as to obtain 89 respondents who are Sriwijaya University Communication Science student…
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- xv, 59 hlm.: Ilus., tab.; 29 cm
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- T1742892025
EKSPLORASI MAKNA INTERAKSI PARASOSIAL DALAM RESPONS ARMY TERHADAP KASUS DRIVI…
This study aims to explore how parasocial interactions shape fans' emotional responses to the DUI case involving Suga BTS on social media X Using Horton and Wohl's theory of parasocial relationships, this research seeks to understand the process of meaning making in the dynamics of fandom and digital communication, and examine the influence of parasocial ties on online responses when controvers…
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- vi, 48 hlm.; 29 cm.
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- T1741652025
REPRESENTASI KECEMASAN PADA LIRIK LAGU "WHAT WAS I MADE FOR" KARYA BILLIE EILISH
The study titled “Representation of Anxiety in the Lyrics of 'What Was I Made For' by Billie Eilish” aims to analyze the representation of anxiety contained in the song's lyrics. This research uses a qualitative method through a semiotic theoretical approach. The semiotic theory used in this study is Ferdinand de Saussure’s semiotics, which is applied to uncover the meaning of the signifi…
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- viii, 45 hlm.:ilus.; 29 cm
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- T1741542025
STRATEGI KOMUNIKASI HER SPHERE DALAM MEMBANGUN KESADARAN DAN PEMBERDAYAAN PER…
This study aims to analyze the communication strategies implemented by Her Sphere in its 2022–2024 campaigns using Hafied Cangara's communication strategy framework, which includes selecting the communicator, identifying the target audience, crafting the message, and choosing the media. This research employs a qualitative approach with a case study method. Data were collected through in-depth…
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- xvi, 44 hlm.; ill.; tab.; 29 cm.
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- T1699182025
DRAMATURGI DOSEN KOTA PALEMBANG DALAM REPRESENTASI DIRI PADA INSTAGRAM
This study analyzes the concept of dramaturgy in the usage of Instagram by lecturers in the universities in Palembang. Using qualitative approach, this study explores how lecturers use their main account and their second account to separate professional identity and private identity. The main account (front stage) is used to show professional image through structured posts that are relevant to …
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- xxv, 41 hlm., ilus., tab.; 29 cm
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- T1672352023
ANALISA KINERJA INFRASTRUCTURE AS A SERVICE PADA CLOUD COMPUTING DENGAN PEN…
Cloud Computing, particularly Infrastructure as a Service (IaaS), offers high flexibility, cost efficiency, and scalability in managing computing resources. However, fluctuating demands and dynamic workloads require adaptive management strategies to maintain service quality. This study explores the use of Reinforcement Learning (RL) algorithms, specifically Deep Q-Network (DQN) and Proximal Pol…
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- xv, 99 hlm.; ilus.; 29 cm
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- T1631532024
ANALISIS WACANA BERBASIS KORPUS : MAKNA LIRIK PADA ALBUM GRUP BAND LOMBA SIHI…
Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …
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- vi, 55 hlm.; ilus.;29 cm
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- T1631182024
MENGUKUR TINGKAT KEPUASAN PENGGUNA WEBSITE PEMERINTAH DPRD PROVINSI SUMATERA …
The rapid development of technology is strongly influenced by the globalization system, which is marked by the increasing flow of information and communication. One example is the utilization of the website as an instrument to improve the quality of communication services and dissemination of public information in the government sector by the Regional Representatives Council (DPRD) of South Sum…
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- xvi,76 hlm.; ilus.; 29 cm
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- T1633282024
PENGUKURAN TINGKAT KEPUASAN MAHASISWA TERHADAP PELAYANAN E-REPOSITORY UNIVERS…
Currently, technology has a very important role as a supporter of improving the quality of services and providing information in various fields, including in the field of education. Not only does technology speed up the process of disseminating information, it also provides service innovation to meet user needs optimally. This research aims to measure the level of student satisfaction with Sriw…
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- 58 hlm.; ilus.; 29 cm
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- T1634692024
STRATEGI KOMUNIKASI PROGRAM SERBUAN VAKSINASI NASIONAL SEHARI SATU JUTA ORANG…
This research is entitled "Communication Strategy for the One Million People One Day National Vaccination Attack Program to Attract the Interest of the Lahat Regency Community (Study at the Lahat Regency Communication and Information Service)". This research aims to determine the communication strategy for the national vaccination campaign program for one million people a day to attract the int…
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- xviii, 90 hlm.: Ilus., tab.; 29 cm
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- T1668702024
ANALISIS KONTEN INSTAGRAM DALAM MEMBANGUN FOLLOWER ENGAGEMENT (Studi Pada Aku…
The phenomenon of the widespread use of social media among business actors has made the term "digital marketing" increasingly discussed and being a relevant marketing strategy. Engagement, or user involvement, has become the most anticipated benefit. And Instagram has proven to be an effective social media platform in gaining engagement. Tropicana Slim is one of the examples of an Indonesian br…
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- xix, 66 hlm.; tab.; 29 cm.
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- T1669482024
ANALISIS FRAMING PEMBERITAAN KASUS KORUPSI ANGGARAN TUNJANGAN KINERJA (TUKIN)…
Penelitian ini bertujuan untuk menganalisis perbedaan pendekatan framing antara Kompas.com dan Detik.com pemberitaan mengenai korupsi tunjangan kinerja di Kementerian Energi dan Sumber Daya Mineral (ESDM), khususnya Direktorat Jenderal Mineral dan Batu Bara, melalui pendekatan model Zhongdang Pan dan Gerald M. Kosicki dengan empat struktur seperti; Sintaksis, Skrip, Tematik, dan Retoris. Fokus …
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- xv, 49 hlm.: Ilus., tab.; 28 cm
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- T1667422024
REPRESENTASI PESAN KRITIK SOSIAL DALAM FILM “DEAR NATHAN: THANK YOU SALMA”
Film is a communication medium that is quite popular among the public, apart from functioning as a medium of entertainment and education, film is also used to convey messages of social criticism. The film Dear Nathan: Thank You Salma carries a theme that contains a message of social criticism regarding the issue of sexual violence which is currently happening in the world of education in Indone…
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- vii,71 hlm.; ilus., tab.; 29 cm
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- T1668812025
STRATEGI KOMUNIKASI DINAS SOSIAL KOTA PALEMBANG DALAM PEMBINAAN ANAK JALANAN …
Penelitian ini berjudul Strategi Komunikasi Dinas Sosial Kota Palembang Dalam Pembinaan Anak Jalanan Pada Tahun 2024. Penelitian ini bertujuan untuk menganalisis Strategi Komunikasi Dinas Sosial Kota Palembang Dalam Pembinaan Anak Jalanan Pada Tahun 2024. Penelitian ini menggunakan metode deskriptif kualitatif dengan data yang diperoleh dari wawancara, observasi dan dokumentasi. Penelitian ini …
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- xvii, 75 hlm.: Ilus., tab.; 29 cm
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- T1664842024
REPRESENTASI BUDAYA PATRIARKI PADA FILM DISNEY LIVE-ACTION MULAN KARYA NIKI C…
ABSTRACT This study aims to analyze the representation of patriarchal culture in the Disney Live-Action film Mulan. The purpose of this research is to identify the denotative, connotative, and mythological meanings of patriarchal culture in the Disney Live-Action film Mulan. The researcher applied a qualitative approach to produce descriptive findings using Roland Barthes' semiotic theory. The …
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- x, 60 hlm.; ilsu., tab.; 29 cm.
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- T1655082024
ANALISIS KOMUNIKASI DUA ARAH KAMPANYE “DESAK ANIES” DALAM MENCAPAI EFEKTI…
This study aims to evaluate the implementation of two-way communication using an interactive model in the political campaign "Desak Anies" during the 2024 General Election. The research employs a qualitative method through interviews, observations, and documentation. This campaign facilitates open dialogues between Anies Baswedan and the public through face-to-face meetings in various cities. T…
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- xviii, 68 hlm.; tab.; 29 cm.
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- T1669532024
REPRESENTASI ISU LINGKUNGAN KRITIK PEMERINTAH KEBAKARAN HUTAN DI SUMATERA SEL…
The role of journalism that is close to the community is seen as a Photography is one of the communication tools. Where a photo is able to form a world view into the human mind, even the results of the photo capture are more factual than paintings or drawings. The purpose of this study is to determine the meaning of the denotation of Abriansyah Liberto's photo on the world press photo media wit…
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- xii, 50 hlm.: Tab.; 28 cm
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- T1673972024
REPRESENTASI LAKI-LAKI METROSEKSUAL DALAM IKLAN PRODUK PEMBERSIH WAJAH (Studi…
This research analyzes the representation of metrosexuals in MS Glow For Men advertisements by Babe Cabiita and Marshel Widianto using semiotic analysis. This research focuses on the scene in the ad that represents metrosexuals in the ad then analyzed using Roland Barthes' semiotic model to find the meaning of, connotation, denotation, and myth. The results of this study indicate that the exist…
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- xvii, 43 hlm.:ilus.; 28 cm
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- T1673912023
REPRESENTASI DAKWAH DALAM GAME MOBILE LEGENDS: BANG BANG DALAM APLIKASI TIKTOK
This research aims to represent da'wah in the game Mobile Legends: bang bang with symiotic analysis in streamers abi azkakia. The method used in this study is a qualitative approach. The analysis technique used is Roland Barthes' semiotic analysis with the object being the Abi Azkakia livestream which was carried out on March 5, 2023. The results of the appointment that the representation of da…
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- xvi, 85 hlm.; tab.; 28 cm.
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- T1668192024
ANALISIS KORPUS LINGUISTIK TERHADAP MANAJEMEN IMPRESI PADA PENGGUNAAN CAPTION…
This study focuses on the use of impression management tactics in Newcastle United's Instagram captions as an effort to build a positive impression among supporters following the challenging acquisition by the Public Investment Fund (PIF). The acquisition marked a new era for Newcastle United after the unsuccessful leadership of Mike Ashley. The research employs corpus linguistics analysis as a…
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- xviii, 113 hlm.: Ilus., tab.; 29 cm
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- T1665972025
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAB BUTTONSCARVES …
This research is entitled "The Influence of Brand Image on Purchase Decisions for Hijab Buttonscarves Products in Palembang City". The purpose of this research is to see the influence of brand image on purchasing decisions for Buttonscarves hijab products in Palembang City. This research uses quantitative methods with descriptive and explanatory analysis techniques. The theories used in this re…
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- ix, 71 hlm.; ill.; tab.; 29 cm.
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- T1665942025
STRATEGI KOMUNIKASI MEDIA SOSIAL INSTAGRAM DALAM SOSIALISASI ELECTRIC VEHICLE…
This study examines the Instagram social media communication strategy carried out by PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu in socializing Battery Electric Vehicle (BEV). In this study, the researcher utilized quaitative research methods by conducting a descriptive approach by collecting data from interviews, observation, and documentat…
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- xix, 66 hlm.; tab.; 29 cm.
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- T1667672024
REPRESENTASI NILAI-NILAI KEKELUARGAAN PADA FILM 'NGERI-NGERI SEDAP' (ANALISIS…
This research aims to find out how the representation of family values in the movie "Ngeri-Ngeri Sedap". This research uses Roland Barthes' Semiotics theory and family values according to Lamanna & Riedmann. The research method used a descriptive qualitative method with a semiotic approach. This study found family values in Ngeri-Ngeri Sedap Movie, namely togetherness described in every family …
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- xiii, 136 hlm.; ilus.; tab.; 29 cm.
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- T1738422025
PENGARUH KOMUNIKASI PERSUASIF BOIKOT PRODUK PRO ISRAEL TERHADAP SIKAP MASYARA…
Persuasive communication is a key technique for spreading campaign messages and activism, especially on significant issues like the Israel-Palestine conflict. Boycotts are an effective form of persuasive messaging to voice support for Palestine. This research method uses a descriptive quantitative approach by distributing questionnaires to 100 followers of @erlanishere X account as research sam…
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- xii, 108 hlm.: Ilus., tab.; 29 cm
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- T1667432024
ANALISIS PEMANFAATAN AKUN AUTOBASE @COLLEGEMFS DI X DALAM PEMENUHAN KEBUTUHAN…
This research aims to analyze the utilization of the autobase account @collegemfs as a means to fulfill students' information needs regarding lectures and the satisfaction derived from obtaining that information as a response or effect of using the media chosen by the public. This research uses the Uses and Gratification theory by Herbert Blumer and Elihu Katz with a descriptive qualitative res…
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- xv, 37 hlm.: Ilus., tab.; 29 cm
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- T1650042024
REPRESENTASI SOSOK ANGGOTA DEWAN PERWAKILAN RAKYAT DALAM DRAMA MUSIKAL “DPR…
This research was titled “Representation of the Figure of a members of the House of Representatives in the ‘DPR’ Musical Drama”. This research aims to find out the representation of the figure of a members of the House of Representatives in the musical drama entitled “DPR” by SkinnyIndonesian24 using the triangle of meaning semiotics theory stated by Charles Sanders Peirce. The rese…
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- xiv, 123 hlm., ilus., tab.; 29 cm
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- T1667682024
STRATEGI MARKETING PUBLIC RELATIONS RIA MIRANDA PALEMBANG DALAM MEMBANGUN BRA…
Sebagai salah satu perusahaan yang bergerak di bidang fashion muslim di Kota Palembang, Ria Miranda Palembang harus memiliki berbagai macam upaya untuk bertahan di tengah ketatnya persaingan Dalam hal ini perusahaan memanfaatkan marketing public relations sebagai upaya untuk membangun brand awareness. Marketing public relations adalah kegiatan pemasaran yang tidak hanya berfokus pada penjualan,…
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- xiii, 75 hlm., ilus., tab.; 29 cm
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- T1750582025
Computer Science, Information & General Works 
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