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PENGARUH PENGGUNAAN SECOND ACCOUNT INSTAGRAM TERHADAP KEBEBASAN BEREKSPRESI P…
This study examines the influence of Instagram second account usage on freedom of expression among students of the Sociology Study Program, Faculty of Social and Political Sciences, Sriwijaya University. The research aims to analyze the effect of Instagram second account usage as a means of fulfilling user needs based on the Uses and Gratifications theory on the level of freedom of expression a…
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- xvi, 150 hlm.; ilus.; tab.; 29 cm.
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- T2004802026
BUDAYA PARTISIPATORIS PENGGEMAR SEVENTEEN (CARAT) PADA AKUN PENGGEMAR DI INST…
This study examines the participatory culture of Seventeen fans (Carat) through individual fan accounts on Instagram. The purpose of this study is to identify and analyze Carat's participatory cultural practices in managing their individual fan accounts. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews with five informants who are …
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- xi, 173 hlm.; ilus.; 29 cm
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- T1919732025
PENGARUH PAPARAN KONTEN CAPAIAN AKADEMIK DAN PERBANDINGAN SOSIAL DI INSTAGRAM…
This research is motivated by the phenomenon of Instagram usage among university students, which has evolved into a self-presentation arena for showcasing academic achievements, thereby triggering social comparison. This study aims to analyze the influence of Exposure to Academic Achievement Content (XI) and Social Comparison (X2) in triggering the Drive to Improve Achievement (Y) among student…
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- xix, 137 hlm.; ilus.; 29 cm
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- T1896322025
PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @INFOBARKAS_LAYO DAN PERSEPSI HARGA TE…
Perkembangan teknologi komunikasi dan informasi yang berkembang pesat membuat media sosial Instagram menjadi salah satu media promosi digital yang banyak diminati saat ini. Adanya promosi digital melalui konten media sosial dan persepsi harga terhadap suatu produk menjadi salah satu pertimbangan untuk terjadinya suatu keputusan pembelian . Penelitian ini bertujuan untuk menguji dan menjelaskan …
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- xiv, 60 hlm.; Ilus.; 29 cm
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- T1374202024
ANALISIS INSTAGRAM SEBAGAI SARANA KOMUNIKASI PUBLIK BALAI PENJAMINAN MUTU PEN…
The growth of communication technology and changing trends in the use of social media have encouraged the Kupang City Communication and Information Office to adapt to fulfill government tasks and activities. This study aims to analyze the management of Instagram social media by the Education Quality Assurance Center of South Sumatra Province. The theory used is the 4C Social Media Management Th…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1529942024
PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN KESADARAN BERSEDEKAH GENERA…
This study discusses “The Use of Instagram Social Media in Building Awareness of Almsgiving for the Millennial Generation in Palembang”. The purpose of this study is to determine how the One Thousand Day Alms Community builds awareness of almsgiving through Instagram social media and the inhibiting factors for the One Thousand Day Alms Community in building awareness of almsgiving on Instag…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1575702024
PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN…
Mr. Bro Barbershop utilizes social media to maintain relationships with customers, but the company is uncertain whether the use of social media actually increases customer loyalty. This study employs a quantitative research method. The data used in this study were collected through a questionnaire distributed to 89 respondents who are customers of Mr. Bro Barbershop Palembang and followers of t…
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- xiv, 61 hlm.; ilus.; 29 cm
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- T1626812024
DAMPAK UNFOLLOW MEDIA INSTAGRAM TERHADAP HUBUNGAN INTERPERSONAL PADA KALANGAN…
Penelitian ini berjudul “Dampak Unfollow di Instagram terhadap Hubungan Interpersonal pada Kalangan Gen Z” (Studi pada Mahasiswa Ilmu Komunikasi FISIP Universitas Sriwijaya kampus Palembang) Media sosial, khususnya Instagram, memainkan peran dalam kehidupan Generasi Z (Gen Z) sebagai sarana komunikasi, ekspresi identitas, dan manajemen kesan digital. Salah satu fenomena menarik yang terjadi…
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- xvi, 175 hlm.; ilus.; tab.; 29 cm.
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- T1817012025
KONSTRUKSI GENDER PADA KONTEN INSTAGRAM @MUBADALAH.ID (ANALISIS WACANA KRITIS…
ABSTRAK Penelitian ini bertujuan untuk menganalisis bagaimana akun Instagram @mubadalah.id mengkonstruksi dan memposisikan wacana gender melalui kontennya. Penelitian berangkat dari dominannya tafsir patriarki yang sering menempatkan perempuan sebagai objek pasif, sementara @mubadalah.id hadir dengan perspektif mubadalah yang menekankan kesalingan. Metode yang digunakan adalah analisis wacana k…
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- xvi, 246 hlm.; ilus.; tab.; 29 cm.
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- T1863792025
ANALISIS PERSONAL BRANDING DRIFTER PROFESIONAL ZIKO HARNADI MELALUI MEDIA SOS…
This study is titled “Analysis of the Personal Branding of Professional Drifter Ziko Hamadi through Instagram @Zikoi.” The aim of this research is to examine the personal branding strategies employed by Ziko Hamadi, an influencer in the field of drifting, through his Instagram account. The theoretical framework used is Peter Montoya’s Personal Branding Theory, which includes the following…
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- xvi, 143 hlm.; ilus.; tab.; 29 cm.
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- T1862952025
HUBUNGAN SELF-OBJECTIFICATION DAN KEPUASAN HIDUP PADA REMAJA PEREMPUAN PENGGU…
The purpose of this study was to determine the relationship between Self objectification and life satisfaction among female adolescents who are active users of the social media platform Instagram. The hypothesis of this study stated that there is a relationship between self-objectification and life satisfaction among female adolescents who actively use Instagram. The subjects of this study cons…
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- xiv, 147 hlm.; ilus.; tab.; 29 cm.
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- T1862682025
ANALISIS REPRESENTASI FEMINIS PADA AKUN INSTAGRAM @MAGDALENEID
This research departs from the social reality that patriarchal constructions have long positioned women in a subordinate role, causing their voices and representations to be marginalized, including in the media. The purpose of this study is to analyze feminist representation in challenging patriarchal domination through the content of the Instagram account @magdaleneid and to identify the forms…
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- xiii, 139 hlm.; ilus.; tab.; 29 cm.
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- T1861722025
ANALISIS INSTAGRAM KPU PROVINSI SUMATERA SELATAN SEBAGAI MEDIA EDUKASI PEMILU…
The General Election Commission (KPU) of South Sumatra Province is one of the bodies tasked with holding general elections in the province of South Sumatra. Ahead of the 2024 election, as the election organizing body, the South Sumatra Provincial KPU should be tasked with providing election education to the public, one of which is using Instagram. This research aims to find out how to optimize …
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- xix, 213 hlm.; ilus.; 29 cm
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- T1504472024
HIPERREALITAS DALAM FOODSTAGRAMMING: STUDI TENTANG PENGGUNAAN FOTO ORANG LAIN…
Penelitain ini mengkaji hiperrealitas kepalsuan dalam foodstagramming di instagram, khususnya penggunaan foto orang lain untuk repsentasi kuliner. Dengan berkembangnya teknologi informasi dan komunikasi, manusia kina membangun identitas diri secara virtual, seringkali melalui media sosial seperti instagram. Generasi Z, yang sangat akrab dengan teknologi digital, sering memanipulasi foto makanan…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1595702024
ANALISIS WACANA MULTIMODAL PADA KONTEN AKSI KAMISAN DI AKUN INSTAGRAM @AKSIKA…
Analisis Wacana Multimodal adalah metode yang digunakan untuk mempelajari bagaimana wacana disusun dalam teks. Analisis wacana multimodal membantu dalam memahami bagaimana kenyataan diubah menjadi wacana dan diwujudkan melalui berbagai tanda semiotik dalam suatu konteks. Penelitian ini menggunakan metode analisis konten kualitatif yang didukung oleh analisis wacana multimodal model Gunther Kres…
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- xv, 32 hlm.; ilus.; 29 cm
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- T1598002024
PENGARUH PENGGUNAAN INSTAGRAM @PALEMBANG.UPDATE DAN KUALITAS INFORMASI TERHAD…
This study aims to examine the effect of Instagram usage on the account @palembang.update (X₁) and the quality of its information (X₂) on fulfilling followers’ information needs (Y). This research employed a quantitative method by distributing questionnaires to 130 respondents who are followers of the account. Data were analyzed using multiple linear regression. The partial test (t-test) …
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1848322025
STRATEGI DIGITAL BRANDING PADA AKUN INSTAGRAM @XAVEGAPLG DALAM MEMBANGUN BRAN…
Di era digital, media sosial banyak digunakan oleh lembaga pendidikan untuk membangun citra. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi digital branding Instagram @xavegaplg dalam membangun brand image SMA Xaverius 3 Palembang. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Teor…
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- xviii, 153 hlm.; ilus.; tab.; 29 cm.
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- T1847372025
STRATEGI IMPRESSION MANAGEMENT PELAKU FLEXING DI MEDIA SOSIAL INSTAGRAM (STUD…
Penelitian ini bertujuan untuk menganalisis Impression Management yang dilakukan oleh influencer yaitu Ibnu Wardani dan Adeline Margaret di Instagram sebagai bentuk representasi diri. Impression Management merupakan upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap kesan dirinya. Penelitian ini fokus kepada peran media sosial khususnya Instagram sebagai platform…
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- xv, 138 hlm.; ilus.; tab.; 29 cm.
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- T1847422025
ANALISIS WACANA KRITIS KONTEN INSTAGRAM @SAMOSIRINDAH TERHADAP CITRA DESTINAS…
This study aims to analyze the formation of the Samosir tourist destination image through promotional content on the Instagram account @samosirindah using Norman Fairclough's Critical Discourse Analysis (CDA) approach. This study is motivated by the rapid development of social media as a means of tourism promotion, with Instagram becoming a primary and effective platform for building destinatio…
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- xv, 119 hlm.; ilus.; tab, 29 cm
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- T1811672025
PERSONAL BRANDING VERREL BRAMASTA MELALUI INSTAGRAM @bramastavrl DALAM KAMPAN…
Penelitian ini bertujuan untuk menganalisis bagaimana Verrel Bramasta membangun personal branding melalui akun Instagram pribadinya (@bramastavrl) dalam konteks kampanye politik menjelang Pemilu 2024. Sebagai seorang public figure muda yang beralih dari dunia hiburan ke ranah politik, Verrel memanfaatkan media sosial, khususnya Instagram, untuk menyampaikan pesan politik, membangun citra diri y…
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- xvi, 155 hlm.; ilus.; tab, 29 cm
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- T1810872025
PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP L…
Social media utilization is an important strategy in business development in the information technology era. Rooftopin Cafe uses social media to maintain relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotions, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customers’ satis…
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- xv, 121 hlm.; ilus.; tab.; 29 cm.
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- T1712372025
PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @PKBMBAROKAHLLG TERHADAP KEBUTUHAN…
The use of social media as a promotional tool is increasingly used in various sectors, including education. PKBM Barokah Lubuklinggau utilizes Instagram as a medium for disseminating information to attract prospective PAUD students. According to the Data Pokok Pendidikan, the number of students at PAUD Barokah is in the 4th position out of 5 PAUDs in West Lubuklinggau District 1. This study aim…
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- xv, 114 hlm.; ilus.; tab.; 29 cm.
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- T1716732025
ANALISIS MANAJEMEN IMPRESI DUTA BUDAYA PALEMBANG ANGKATAN 2023 DI INSTAGRAM S…
Penelitian ini bertujuan untuk menganalisis manajemen impresi yang dilakukan oleh Duta Budaya Palembang angkatan 2023 di Instagram sebagai representasi diri. Manajemen impresi adalah upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap dirinya. Penelitian ini fokus pada peran media sosial, khususnya Instagram, sebagai platform untuk membangun dan mengelola citra di…
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- xviii, 87 hlm.; ilus.; 29 cm
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- T1395982023
KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SO…
This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @adellazahraalvina, @babyzahiraavariella, and @zivannamaira. The study was conducted using descriptive quantitative methods with content analysis techniques (content). Data obtained from observations and …
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- xvii, 113 hlm.; ilus.; 29 cm
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- T1399302023
STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI DAN KOMUNIKASI DI SAVIOU…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
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- xxvii, 93 hlm.; ilus.; 29 cm
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- T1418252024
STRATEGI PEMANFAATAN INSTAGRAMSEBAGAIMEDIA PROMOSI DAN KOMUNIKASI DI SAVIOURC…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
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- xxvii, 93 hlm.; ilus.; 29 cm
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- T1418252024
ANALISIS ISI KUANTITATIF PERSONAL BRANDING PENGUSAHASKINCARE MELALUI INSTAGRA…
Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding of skincare entrepreneurs Melvina Husyanti and Shindy Samuel via Instagram. The theory used in this research is personal branding according to McNally & Speak regarding the three elements that form s…
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- xx, 202 hlm.; ilus.; 29 cm
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- T1427442024
STRATEGI KOMUNIKASI PEMASARAN LIGHT RAIL TRANSIT (LRT) SUMSEL MELALUI MEDIA S…
This study found that the majority of people do not use South Sumatra's Light Rail Transit (LRT) due to limited routes and networks, causing a lack of LRT stations in their neighborhoods. As a result, they prefer other transportation options such as online ojek, angkot, and city buses. However, public interest in using LRT is quite high, as evidenced by the increasing number of passengers each …
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- xiv, 117 hlm.; ilus.; 29 cm
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- T1402332023
PEMANFAATAN INSTAGRAM SEBAGAI SARANA INFORMASI KEGIATAN ANGGOTA DPD RI DAERAH…
ABSTRAK Perkembangan teknologi komunikasi telah menjadikan media sosial, termasuk Instagram, sebagai alat penting bagi masyarakat Indonesia untuk berbagi informasi dan berinteraksi. Penelitian ini dilakukan untuk mengetahui bagaimana pemanfaatan Instagram sebagai sarana informasi kegiatan anggota DPD RI Dapil Sumsel. Teori penelitian ini merujuk pada Government Social Media Communication (Teori…
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- xv, 98 hlm.; ilus.; 29 cm
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- T1406592023
PENGELOLAAN MEDIA SOSIAL INSTAGRAM PADA DINAS KOMUNIKASI DAN INFORMATIKA KOTA…
Research entitled Instagram Social Media Management at the Palembang City Communication and Information Service. This research uses a social media communication model based on the government by Gohar F Khan to find out how the Palembang City Diskominfo Instagram social media is managed in carrying out its duties and functions through Instagram social media. The data collection technique in this…
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- xiii, 90 hlm.; ilus.; 29 cm
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- T1401192023
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