STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

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xiv, 85 hlm.; ilus.; tab, 29 cm

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T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

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xiii, 90 hlm.; ilus.; tab, 29 cm

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T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN

This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …

ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…

The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…

PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…

The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …

FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…

This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…

INSTAGRAM SEBAGAI AJANG FLEXING PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU …

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xii, 82 hlm.; ilus.; tab, 29 cm

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T1806312025

ANALISIS WACANA BERBASIS KORPUS : MAKNA LIRIK PADA ALBUM GRUP BAND LOMBA SIHI…

Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …

PERAN MUKWEGE FOUNDATION DALAM PERLINDUNGAN KORBAN KEKERASAN SEKSUAL BERBASIS…

For centuries, gender-based sexual violence has been used as a weapon of war in various war conflicts. In Democratic Republic of the Congo, various military groups have often used gender-based sexual violence as a primary strategy in warfare. In the first three months of 2023, more than 38,000 reports were recorded, marking a 37% increase compared to the same period in the previous year in the …

DIPLOMASI PUBLIK PEMERINTAH PROVINSI SUMATERA SELATAN DALAM MEMPROMOSIKAN BRA…

In public diplomacy, the cultural and tourism sectors are important components in increasing interaction between countries. The South Sumatra Provincial Government conducts public diplomacy through the Sriwijaya Festival as a form of promoting the branding of "Explore Your South Sumatra" in order to improve the image of South Sumatra in the international arena. This study uses a qualitative des…

REPRESENTASI PENYANDANG SPEKTRUM AUTISME DALAM FILM MIRACLE IN CELL NO. 7

Miracle in Cell No. 7 is a drama film that tells the story of a person with autism spectrum who lives with his child and is sentenced to death for murder charges against a kid. The purpose of this study was to determine the representation of persons with autism spectrum in the film Miracle in Cell No.7 by Lee Hwan-kyung. This research uses Roland Barthes' Semiotic Theory and Colin Barnes's Disa…

JURNALISME DAMAI PEMBERITAAN KERUSUHAN WAMENA 2023 PADA PORTAL BERITA ONLINE …

Penelitian ini dilatarbelakangi kasus kerusuhan yang sering terjadi di Papua. Salah satu kerusuhan yang baru-baru terjadi di yaitu, kerusuhan di Sinakma, Wamena, Kabupaten Jayawijaya, Papua pada 23 Februari 2023. Penelitian ini bertujuan untuk melihat apakah 13 portal berita online yang ada di Indonesia telah menerapkan jurnalisme damai dalam memberitakan kerusuhan Wamena 2023. Penelitian ini m…

REPRESENTASI TRAUMA PENYINTAS KEKERASAN SEKSUAL DALAM FILM “27 Steps of May…

This film emphasizes sexist prejudice by describing cases of sexual violence against women byshowing how a story is first composed and then developed into a rape script. Furthermore, it isimportant to determine whether the film uses stereotypes of women who have been rooted in societyor how the film presents actual women The qualities of representation and interpretation ofsymbols are their ess…

ANALISIS DIGITAL CONTENT MARKETING FILM KKN DI DESA PENARI: LUWIH DOWO, LUWIH…

This research discusses the digital marketing activities of a movie entitled KKN di Desa Penari: Luwih Dowo, Luwih Medeni uses content as a tool in disseminating information to audiences through the TikTok social media application, this activity is also known as digital content marketing. To explain this research, a descriptive qualitative method is used to provide an explanation and descriptio…

REPRESENTASI HEROISME DALAM FILM HACKSAW RIDGE DAN JENDERAL SOEDIRMAN (STUDI …

This research aims to compare the elements of heroism in the Hollywood film "Hacksaw Ridge" and the local film "Jenderal Soedirman," as well as identify the cultural influences that shape these heroic actions. The theoretical framework employed in this study is Scott T. Allison's Heroism Theory. The research methodology used is descriptive qualitative research, with the data collection techniqu…

PENGARUH KONTEN INSTAGRAM PARENTALK.ID TERHADAP PEMENUHAN KEBUTUHAN INFORMASI…

This study aims to determine whether there is an influence of instagram content parentalk.id on the need for information parenting on followers. This research is a quantitative research by distributing research questionnaires to respondents through instagram parentalk.id, the population in this study is instagram followers @parentalk.id. The sample collection method in this study is Nonprobabil…

PENGGUNAAN JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA PEMENUHAN KEBUTUHAN INFORMA…

This study aims to analyse the use of Facebook social networking as a medium for fulfilling community information needs in Pringsewu Regency. This research uses the uses and gratifications theoretical framework by Katz and Haas to understand the use of the PC_Pringsewu Community Facebook group. The method used in this research is descriptive qualitative with data collection techniques using obs…

 EVALUASI PROSES BELAJAR MENGAJAR MELALUI MEDIA DALAM JARINGAN (DARING) DAN …

This research was conducted to find out how the evaluation of the teaching and learning process through online and offline media was carried out by the Faculty of Social Sciences and Political Science, Sriwijaya University. In this study, the authors used qualitative data analysis with a descriptive analysis approach. The population in this study were students and lecturers of the faculties of …

MAKNA “NGETEH” DI KALANGAN REMAJA AKHIR PENGGUNA MEDIA SOSIAL TWITTER

This study aims to explore the meaning of young adults followers of @AreaJulid in doing "spill the tea" actions on social media Twitter through the phenomenology of Alfred Schutz. The method used in this study is descriptive qualitative with data collection by observation, interview, and documentation. Based on the results of the study, the background was found from the beginning of creating ac…

REPRESENTASI KELUARGA DALAM FILM “ALI & RATU RATU QUEENS ” (STUDI ANALISI…

This research is entitled "Representation of Families in the Film Ali dan Ratu Ratu Queens (Semiotic Analysis of Charles Sanders Peirce). The purpose of this research is to find out about the representation of families in the film. In this study the authors took several scenes that show how the family forms represented by the main character named Ali. This research uses descriptive qualitative …

REPRESENTASI POSTHUMANISME PADA FILM DUNE (2021)

Representation in films continues to expand. The depiction of humans in films is increasing in variety. One of them is through the depiction of humans in a science fiction film. Humans in science fiction films are depicted through posthuman characters who are described as having problems related to complex issues surrounding the future of humanity. This study aims to determine the representatio…

STRATEGI KOMUNIKASI PEMASARAN MAKNA WEDDING ORGANIZER DALAM MENARIK MINAT KON…

The business competition in digital era is evolving fast, not an exception for wedding organizer service businesses, which require them to actively moving in social media as their communication medium technology. Makna Wedding Organizer is being present as one of the wedding organizers in Palembang who optimizes social media usings as marketing tool to boost the consumer’s interest. The theor…

HUBUNGAN PENGGUNAAN INSTAGRAM TERHADAP PEMBENTUKAN PERSONAL BRANDING MAHASISW…

INSTAGRAM IS A SOCIAL MEDIA PLATFORM USED TO SHARE PICTURES. PHOTOS/VIDEOS THAT USERS WANT TO SHARE VERY QUICKLY AND EASILY. THIS STUDY AIMS TO DETERMINE THE RELATIONSHIP BETWEEN THE USE OF INSTAGRAM AND THE FORMATION OF PERSONAL BRANDING AMONG STUDENTS OF COMMUNICATION STUDIES, SRIWIJAYA UNIVERSITY. DATA OBTAINED FROM THE RESULT OF QUESTIONNAIRES AND DOCUMENTATION STUDIES WITH QUANTITATIVE RES…

MANAJEMEN PENYIARAN PROGRAM KEBUDAYAAN LOKAL PRO 4 RRI PALEMBANG DALAM MEMPER…

A management process is needed to be able to manage the program on the radio station. Because broadcasting a program that attracts and retains listeners must be able to manage it according to the functions and aspects of management properly. The purpose of this study was to find out about the implementation of broadcasting management strategies for the local culture program Pro 4 RRI Palembang …

 EFEKTIVITAS KOMUNIKASI VIRTUAL DALAM PENGGUNAAN APLIKASI ZOOM PADA KEGIATAN…

The emergence of the Covid-19 Pandemic in the world has caused unrest and has changed everything in human life.Here it can be seen that there is a shift in human style or habit in communicating information with others in the pandemic era, it is said that because nowadays humans no longer need to communicate at the same time, place. Virtual communication is inseparable from an internet media tha…