IMPLEMENTASI KOMUNIKASI PEMASARAN DIGITAL PALTV DI INSTAGRAM DALAM MODEL PESO

ABSTRAK Perkembangan media digital telah mendorong perubahan signifikan dalam strategi komunikasi pemasaran, khususnya pada industri media lokal yang dituntut untuk beradaptasi dengan pergeseran perilaku konsumsi audiens. Media sosial, terutama Instagram, menjadi salah satu platform strategis dalam membangun citra, meningkatkan interaksi, serta mempertahankan eksistensi media lokal. Penelitian …

ANALISIS KEMAMPUAN GENERASI Z DALAM MENDETEKSI PENYEBARAN HOAKS TENTANG PEMBE…

Penelitian ini bertujuan menganalisis pengaruh literasi digital, tingkat berpikir kritis, dan intensitas penggunaan media sosial TikTok terhadap kemampuan Generasi Z dalam mendeteksi penyebaran hoaks pada pemberitaan kesehatan. TikTok sebagai platform informasi cepat membuat Generasi Z rentan terhadap disinformasi kesehatan karena tingginya paparan konten dan kurangnya evaluasi sumber. Peneliti…

PENGARUH PAPARAN KONTEN PROTES DAN INTENSITAS PENGGUNAAN APLIKASI X TERHADAP …

Perkembangan media sosial, khususnya aplikasi X (Twitter) menjadi ruang utama pembentukan opini publik yang dapat memengaruhi kepercayaan individu terhadap institusi. Fenomena yang terjadi pada konser DAY6 ‘Forever Young’ Jakarta 2025 yang diselenggarakan oleh promotor MecimaPro memicu berbagai konten protes yang viral di aplikasi X. Penelitian ini bertujuan untuk mengetahui pengaruh papara…

PENGARUH KONSUMSI APLIKASI WEVERSE DAN LOYALITAS FANDOM TERHADAP HUBUNGAN PAR…

This study aims to analyze the influence of Weverse application consumption and fandom loyalty on the parasocial relationship between the K-Pop idol group Tomorrow X Together (TXT) and their fans (MOA). Utilizing a quantitative method with a survey of 100 respondents selected through purposive sampling, the data were analyzed using multiple linear regression. The results indicate that Weverse a…

PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN PADA TOKO ILHA…

Perkembangan kebiasaan berbelanja konsumen yang sebelumnya konvensional menjadi “serba online” membuat penjual harus menyesuaikan dengan perkembangan yang terjadi tersebut dengan menggunakan media baru untuk kegiatan promosi dan penjualan mereka. Media baru TikTok yang sebelumnya sebagai media hiburan berkembang sebagai media pemasaran untuk para penjual online memasarkan produknya. Penelit…

PENGARUH INTENSITAS MENONTON DAN ISI KONTEN INSTAGRAM STORIES @Jennifercoppen…

Penelitian ini bertujuan untuk mengetahui pengaruh intensitas menonton dan isi konten Instagram Stories pada akun @Jennifercoppenreal20 terhadap perilaku konsumtif mahasiswa Ilmu Komunikasi Universitas Sriwijaya angkatan 2021. Metode yang digunakan dalam penelitian ini adalah kuantitatif eksplanatif. Data dikumpulkan dari 135 responden yang ditentukan melaluin rumus Cochran dengan teknik purpos…

PERSEPSI MAHASISWA PROGRAM STUDI PPKn FKIP UNIVERSITAS SRIWIJAYA TERHADAP KON…

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Program Studi Pendidikan Pancasila dan Kewarganegaraan (PPKn) FKIP Universitas Sriwijaya terhadap konten berita hoax di media sosial TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Subjek penelitian berjumlah 58 mahasiswa PPKn FKIP Universitas Sriwijaya yang dipilih sebagai responden. Teknik pengump…

ANALISIS FENOMENA FOTO HASIL ARTIFICIAL INTELLIGENCE (AI) DI PLATFORM TIKTOK …

This study examines the phenomenon of Artificial Intelligence (AI) Photo usage on the TikTok platform, which has generated new forms of visual representation while simultaneously having the potential to distort users’ understanding of reality. AI Photo enables the production of images that appear to document real experiences, even though they have no factual reference to events that actually …

ANALISIS SIMBOL BRAVE PINK HERO GREEN DI INSTAGRAM: STUDI FENOMENOLOGI MAHASI…

At the end of August 2025, the Brave Pink Hero Green phenomenon became widely used on social media, especially Instagram. This trend is characterized by the use of pink and green symbols in every content or user profile. This study aims to analyze the experiences, motives, and meanings of Communication Science students at Sriwijaya University regarding the use of visual symbols in the Brave Pin…

PENGARUH LITERASI DIGITAL TERHADAP PERILAKU KEAMANAN DIGITAL PADA MEDIA SOSIA…

Peningkatan penetrasi internet dan penggunaan media sosial, khususnya Instagram, di kalangan mahasiswa beriringan dengan tingginya serangan siber yang menunjukkan pentingnya perilaku keamanan digital. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei terhadap 210 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis meng…

PENGARUH INTENSITAS DAN DURASI KONTEN TIKTOK BERTEMA SKRIPSI TERHADAP SELF-EF…

This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate s…

YOUTUBE SEBAGAI PUBLIC SPHERE: ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGG…

Penelitian ini bertujuan untuk menganalisis wacana yang terbentuk pada kolom komentar video YouTube “Kisah Mengerikan Seorang Ayah yang Kecanduan… Berhenti” di channel Windah Basudara melalui pendekatan analisis wacana berbasis korpus. Data penelitian berupa 927 komentar yang dikumpulkan pada periode 27 Juni-27 Juli 2025 dan dianalisis melalui tahapan analisis frekuensi, konkordansi, dan …

ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KAMPANYE DIGITAL "HAPUS JURUSAN F…

This study aims to analyze public discourse surrounding the campaign “Abolish the Philosophy Department,” produced through Ferry Irwandi’s YouTube channel and debated by Ubermensch Project. The primary data consists of 1,345 YouTube comments, collected and examined using the Corpus-Assisted Discourse Studies (CADS) approach, framed by Norman Fairclough’s Critical Discourse Analysis (CDA…

ANALISIS SENTIMEN NETIZEN DAN FENOMENA HIJACKING PADA POSTINGAN PERINGATAN HU…

This study examines the comment hijacking phenomenon in the post commemorating the 80TH anniversary of the republic of indonesia on the official instagram account @dpr_ri, dated august 17, 2025. A post intended to celebrate national independence was instead flooded with critical comments regarding housing allowances for members of the house of representatives (dpr), legislative performance, and…

PERSEPSI MAHASISWA PROGRAM STUDI PPKN FKIP UNIVERSITAS SRIWIJAYA TERHADAP FEN…

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Program Studi PPKn FKIP Universitas Sriwijaya terhadap fenomena tren #KaburAjaDulu pada media sosial TikTok. Penelitian ini menggunakan metode kuantitatif deskriptif, melibatkan 400 mahasiswa sebagai populasi dan sampel 200 mahasiswa dari tahun angkatan 2022–2025 yang ditentukan melalui rumus Slovin dengan margin of error 5% dan men…

PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…

Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…

PENGARUH RUNNING PHOTOGRAPHY DAN TERPAAN KONTEN MEDIA SOSIAL TERHADAP TREN LA…

This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…

PENGARUH MOTIF PENGGUNAAN MEDIA INSTAGRAM TERHADAP CITRA DIRI MAHASISWA (STUD…

This research is motivated by the use of Instagram social media which is popular among Communication Science Students of the Faculty of Social and Political Sciences, Sriwijaya University who use Instagram with various motives so that it has an impact on their self-image. this study aims to determine and explain whether there is an influence on the motives for using Instagram media on self- ima…

PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN KESADARAN BERSEDEKAH GENERA…

This study discusses “The Use of Instagram Social Media in Building Awareness of Almsgiving for the Millennial Generation in Palembang”. The purpose of this study is to determine how the One Thousand Day Alms Community builds awareness of almsgiving through Instagram social media and the inhibiting factors for the One Thousand Day Alms Community in building awareness of almsgiving on Instag…

ANALISIS PERILAKU KOMUNITAS PENYEBARAN LGBT MELALUI APLIKASI TIKTOK

The purpose of this study is to analyze the behavior of the LGBT community through the TikTok application with the method used in this study being a qualitative method. With the support of 4 informants who were randomly taken to provide responses to the behavior of the LGBT spread community with 4 informants and using data collection techniques, namely documentation, interview, and observation …

PENGARUH KOMUNIKASI INTERPERSONAL DAN PARASOCIAL RELATIONSHIP TERHADAP KESEHA…

Penelitian ini bertujuan untuk meneliti serta menjelaskan bagaimana pengaruh komunikasi interpersonal dan parasocial relationship terhadap kesehatan mental. Sampel penelitian ini ialah sebanyak 84 orang dari fandom ARMY di Grup Whatsapp "BTS World". Dalam penelitian ini teknik penarikan sampel yang digunakan ialah Simple Random sampling serta penelitian ini menggunakan metode kuantitatif dengan…

ANALISIS PENGARUH PERAN MEDIA SOSIAL DALAM MEMBANGUN KEPERCAYAAN PUBLIK PADA …

This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) MELALUI INST…

Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…

ANALISIS OPINI MASYARAKAT TERHADAP MEDIA SOSIAL INSTAGRAM @rsbundapalembang M…

The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…

ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…

Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …

Jurus Ampuh Menjadi Konten Kreator di Youtube, Instagram, dan Tiktok : Pandua…

Edition

-

ISBN/ISSN

978-623-189-452-6

Collation

100 hlm.; 20 cm

Series Title

-

Call Number

006.754 Gat J

Literasi MEDIA: Sketsa Khalayak di Hadapan Media

Edition

-

ISBN/ISSN

978-623-6709-02-3

Collation

xiv, 112 hlm.; 23 cm.

Series Title

-

Call Number

006.754 Ais l

ANALISIS FAKTOR YANG MEMENGARUHI KETERLIBATAN MASYARAKAT DI MEDIA SOSIAL PEME…

Instagram has become an effective platform for the government to deliver policy information, public services, and development programs directly and quickly to the public. One of the agencies utilizing this platform is the Department of Communication and Information (Diskominfo) of Muara Enim Regency. However, public engagement with the shared content remains relatively low, as indicated by limi…

HUBUNGAN PLATFORM INSTAGRAM DENGAN DORONGAN MAHASISWA UNSRI BERBELANJA THRIFT…

This research examines the Instagram platform and the encouragement of students to shop at thrift stores. The problem in this study is about the development of technology that affects the interest in thrift shop purchasing decisions among students, especially students. The purpose of this study was to determine the relationship between the Instagram platform and the encouragement of UNSRI stude…