This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patrona…
This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvem…
The book synthesizes research on the analysis of biomedical ontologies using formal concept analysis, including through auditing, curation, and enhancement. As the evolution of biomedical ontologies almost inevitably involves manual work, formal methods are a particularly useful tool for ontological engineering and practice, particularly in uncovering unexpected "bugs" and content materials. …
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related mar…
Entering developing markets, companies are challenged by various cultures and widespread corruption. This book is a cross-cultural survey that explores the crime preventive effects of corporate cultures and compliance management systems (CMS) in China, India, Russia and Germany. Almost 2,000 managers anonymously reported about the compliance programs in place and cultures in their companies as …
It is hard to overstate the importance of the leader-member exchange relationship. Employees who share a high-quality relationship with their leader are more likely to earn a higher salary, climb the ranks more quickly, and report higher life satisfaction levels than their peers who have a less copasetic leader-member relationship. While Leader-Member Exchange Theory (LMX) research addresses th…
Leaders of tech organizations have to regularly adapt their strategies in an ever-changing market. Creating a culture that understands and supports both the technical and the nontechnical is a refined skill that can be difficult to master even for a leader with years of experience. The Tech Executive Operating System helps you apply your personal expertise and build a thriving R&D organization …
This book constitutes the refereed proceedings of the first MICCAI Workshop, ISGIE 2022, Imaging Systems for GI Endoscopy, and the Fourth MICCAI Workshop, GRAIL 2022, GRaphs in biomedicAL Image and analysis, held in conjunction with MICCAI 2022, Singapore, September 18, 2022. ISGIE 2022 accepted 6 papers from the 8 submissions received.This workshop focuses on novel scientific contributions …
This book offers an introduction to various models and methods for green supplier evaluation and selection (GSES) within different information settings. As such, it provides valuable knowledge, useful GSES methods and practical examples that can be considered by manufacturers in selecting appropriate green suppliers to improve their environmental performance and customer satisfaction. This book…
The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values an…
Expertise, which combines knowledge, years of experience in one domain, problem-solving skills, and behavioral traits, is a valuable resource for organizations. To understand the diverse picture of expertise in the workplace, this book offers scholars and scholar-practitioners a comprehensive assessment of the development of human expertise in organizations. Using contemporary perspectives acro…
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benef…
This book constitutes the proceedings of the International Workshop on Computational Diffusion MRI, CDMRI 2022, which was held 22 September 2022, in conjunction with MICCAI 2022. The 12 full papers included were carefully reviewed and selected for inclusion in the book. The papers were organized in topical sections as follows: Data processing, Signal representations, Tractography and WM…
This book comprises the proceedings of the 2nd International Conference on Computer Vision, High-Performance Computing, Smart Devices, and Networks (CHSN 2021). This book highlights the high-quality research articles in machine learning, computer vision, and networks. The content of this volume gives the reader an up-to-date picture of the state-of-the-art connection between computational intel…
The four-volume set LNCS 13311 - 13314 constitutes the refereed proceedings of the 14th International Conference on Cross-Cultural Design, CCD 2022, which was held as part of HCI International 2022 and took place virtually during June 26 - July 1, 2022. The papers included in the HCII-CCD volume set were organized in topical sections as follows: Part I: Cross-Cultural Interaction Design; …
This book constitutes the proceedings of the workshops co-located with the 20th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2022, held in L'Aquila, Italy, in July 2022. The total of 25 full papers presented in this volume were carefully reviewed and selected from 39 submissions. The papers in this volume stem from the following meetings: W…
This book constitutes the refereed proceedings of the 26th Conference on Medical Image Understanding and Analysis, MIUA 2022, held in Cambridge, UK, in July 2022. The 65 full papers presented were carefully reviewed and selected from 95 submissions. They were organized according to following topical sections: biomarker detection; image registration, and reconstruction; image segmentation; gene…
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations w…