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DISEMINASI CORPORATE BRAND DAN PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM CSR BE…
This study aims to examine how PT Bank Central Asia Tbk (BCA) disseminates its corporate brand values through the Corporate Social Responsibility (CSR) Program Bakti BCA Scholarship and how this process relates to the empowerment of scholarship recipients in 2024. Employing a qualitative descriptive approach with a case study method, data were collected through in-depth interviews with the Bakt…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1912912025
ANALISIS WACANA BERBASIS KORPUS PADA PENGGUNAAN BAHASA KOREA DI AKUN TIKTOK K…
This study aims to analyze the use of Korean language expressions in the TikTok comment section of the content creator Kang Rizz Kan and to explore the social and cultural meanings underlying these linguistic practices. The research adopts a qualitative approach using corpus-based discourse analysis, with data collected from TikTok user comments and examined through frequency patterns, collocat…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1912482025
AKTIVISME DIGITAL DAN STORYTELLING DI TIKTOK: ANALISIS NARATIF AKUN @ONEBITEB…
This study construction of digital activism narratives regarding food waste on the Tiktok account @onebitebigbite. The research focuses on how narrative elements and digital storytelling are employed to build public awareness through tangible solutions provided by the creator. Using a qualitative approach with narrative analysis, the study examines the past, present, and future dimensions, alon…
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- xii, 54 hlm.; ilus.; 29 cm
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- T1917892025
PENGARUH LITERASI MEDIA DIGITAL DAN KECANDUAN BERMAIN TERHADAP TINGKAT PERSEP…
This study aims to examine the effect of digital media literacy and gaming addiction on the level of risk perception of Roblox gaming platform abuse among Sriwijaya University students. The research employed a quantitative method with a survey technique using a Google Form questionnaire distributed to 100 respondents. The regression analysis results indicate that digital media literacy has a po…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1914442025
PENGARUH INTENSITAS DAN KEPUASAN MENONTON TERHADAP HUBUNGAN PARASOSIAL PADA P…
This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…
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- xvi, 84 hlm.; ilus.; 29 cm
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- T1912592025
PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…
This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…
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- xiii, 102 hlm.; ilus.; tab.; 29 cm.
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- T1913582025
ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…
Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…
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- xv, 104 hlm.; ilus.; tab.; 29 cm.
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- T1913822025
PENGARUH KUALITAS INFORMASI DAN KREDIBILITAS AKUN TIKTOK @DINASPARIWISATAKAB.…
This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…
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- viii, 102 hlm.; ilus.; 29 cm
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- T1919192025
PENGARUH KOMUNIKASI ORGANISASI YBMBRILIAN RO PALEMBANG DAN TRAINING DALAM PRO…
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi organisasi dan program training Bright Scholarship terhadap keterlibatan awardee dalam kegiatan non-akademik di kampus. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 74 awardee Bright Scholarship Regional Office Palembang dengan teknik sampling jenuh. Analisis data dilakukan menggunakan regresi linear be…
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- xv, 142 hlm.; ilus.; 29 cm
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- T1918552025
KONSTRUKSI IDENTITAS DIRI VIRTUAL MELALUI GAME ROBLOX (STUDI PADA ANGGOTA KOM…
In the digital era, personal identity is not only formed in the real world but also constructed through the virtual world. This condition occurs due to the increasingly close relationship between human life and social media, which subsequently leads to a growing number of online interactions. This study aimed to examine the process of virtual identity construction through digital media, particu…
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- xv, 93 hlm.; ilus.; tab.; 29 cm.
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- T1913612025
IDENTITAS VIRTUAL PEMAIN VIDEO GAMES DALAM KOMUNITAS VIRTUAL TUA-TUA ROBLOX
This study investigates online video games not solely as entertainment, but also as platform for social interaction without time and location restrictions. These conditions enable the construction of virtual identities among players, as exemplified by the Tua-Tua Roblox community. The purpose of this research is to identify, analyze, and comprehend the virtual identities that emerge through int…
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- xiv, 103 hlm.; ilus.; tab.; 29 cm.
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- T1913192025
PERSONAL BRANDING WALIKOTA RATU DEWA MELALUI MEDIA SOSIAL INSTAGRAM @ratudewa
Penelitian ini mengkaji personal branding Ratu Dewa melalui media sosial Instagram pada akun @ratudewa sebagai sarana pembentukan citra diri di ruang digital. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisis isi kualitatif terhadap konten unggahan berupa foto, video, dan caption. Data diperoleh melalui observasi dan dokumentasi unggahan Instagram selama periode pen…
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- xvi, 184 hlm.; ilus.; tab.; 29 cm.
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- T1912182025
REVERSE AGENDA SETTING PADA ISU VIRAL TAHUN 2025 (STUDI DI MEDIA TRIBUNSUMSEL…
The development of the internet and social media reshapes the dynamics of news production in mainstream media. Viral issues circulating in the digital public sphere potentially influence the editorial agenda of professional news organizations. This studi aims to examine the process of reverse agenda setting in the coverage of viral issues by Tribunsumsel.com and to identify the challenges of fa…
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- xvi, 175 hlm.; ilus.; tab.; 29 cm.
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- T1912962025
PERAN ARTIFICIAL INTELLIGENCE DALAM MENGATASI TANTANGAN IDEASI KONTEN (STUDI …
Perkembangan Artificial Intelligence (AI) mendorong perubahan dalam praktik komunikasi pemasaran, khususnya pada tahap ideasi konten digital. Divisi Marketing Communication Telkomsel Region Sumbagsel menghadapi tantangan berupa stagnasi ide, keterbatasan waktu produksi, serta tuntutan konsistensi konten di berbagai platform digital. Penelitian ini bertujuan untuk menganalisis peran Artificial I…
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- xiv, 178 hlm.; ilus.; tab.; 29 cm.
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- T1923382025
ANALISIS FRAMING KONTEN AKUN INSTAGRAM @SALSAER DALAM MENYUARAKAN 17+8 TUNTUT…
The 17+8 People's Demands Movement in 2025 in Indonesia marks an important historical milestone in the development of digital activism in the country, where the struggle is not merely about taking to the streets, but also through the construction of narratives on social media. One figure who emerged in this movement is Salsa Erwina, an Indonesian diaspora living in Denmark who used her Instagra…
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- xv, 180 hlm.; ilus.; tab.; 29 cm.
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- T1912892025
REPRESENTASI QUARTER LIFE CRISIS DALAM VIDEO KLIP LAGU “TAKUT” OLEH IDGITAF
Perubahan tuntutan kehidupan pada masa dewasa awal berdampak pada kondisi psikologis dan sosial individu, seperti kecemasan, ketidakpastian arah hidup, dan tekanan sosial. Kondisi ini dikenal quarter life crisis, yaitu fase krisis perkembangan yang dialami individu usia 20–30 tahun dan kerap diekspresikan melalui karya seni sebagai praktik komunikasi. Salah satu bentuk ekspresi tersebut ditun…
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- xxii, 308 hlm.; ilus.; tab.; 29 cm.
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- T1912242025
PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…
Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…
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- xx, 269 hlm.; ilus.; tab.; 29 cm.
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- T1911932025
DISCOURSE NETWORK ANALYSIS PEMBERITAAN PORTAL MEDIA BERITA DI INDONESIA TENTA…
The Free Nutritional Meals (MBG) program is a government policy agenda that has sparked various public discourses, both supportive and critical. This study aims to analyze how discourse regarding the Free Nutritional Meals (MBG) program is shaped and negotiated through national online media coverage. Using a discourse network analysis (DNA) method, this study processed 162 news stories from Kom…
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- xv, 129 hlm.; ilus.; tab.; 29 cm.
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- T1911822025
ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KOMENTAR YOUTUBE INEWS DAN HARIAN…
Penelitian ini bertujuan untuk menganalisis wacana kritis berbasis korpus pada komentar pengguna YouTube terhadap inovasi robot polisi Indonesia. Inovasi ini menimbulkan berbagai respons publik, terutama terkait efektivitas teknologi dan penggunaan anggaran negara. Penelitian menggunakan metode analisis wacana kritis berbasis korpus (CADS) dengan pendekatan Sara Mills untuk mengidentifikasi pos…
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- xii, 128 hlm.; ilus.; tab.; 29 cm
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- T1911952025
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PEMBERDAYAAN…
This study aims to examine the effectiveness of using Instagram in a digital community called Perempuan Masa Depan.Id by looking at the extent to which social media contributes to women's empowerment in various content and activities that can improve women's empowerment, especially among young Indonesian women. The research subjects were followers of the Instagram account @perempuanmasadepan.id…
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- xi, 93 hlm.; ilus.; tab.; 29 cm.
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- T1899392025
REPRESENTASI KOMUNIKASI INKLUSIF CHILDREN OF DEAF ADULTS (CODA) DALAM DRAMA K…
The representation of deaf families and inclusive communication practices remains limited in popular media, particularly narratives that position CODA (Children of Deaf Adults) as central subjects within family communication dynamics. The Korean drama Twinkling Watermelon (2023) presents a cultural text that portrays interactions between the hearing and deaf worlds through the perspective of a …
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- xviii, 183 hlm.; ilus.; 29 cm
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- T1913902025
LITERASI MEDIA PADA KELOMPOK ANAK RENTAN DI KOTA PALEMBANG: STUDI KASUS RELAW…
Anak rentan merupakan kelompok yang memiliki tingkat kerentanan tinggi terhadap dampak penggunaan media, khususnya media digital, akibat keterbatasan pendampingan dan literasi media. Penelitian ini bertujuan untuk menganalisis kemampuan literasi media pada anak rentan di Kota Palembang melalui aktivitas pendampingan yang dilakukan oleh Relawan Anak Sumatera Selatan. Penelitian menggunakan pende…
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- xvi, 131 hlm.; ilus.; tab.; 29 cm.
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- T1923202025
PENGARUH KREDIBILITAS DAN DAYA TARIK INFLUENCER TIKTOK @MARANDANGPEMPEK TERHA…
The background to this research is the widespread use of social media for digital marketing, particularly the TikTok platform. Influencers are a key factor influencing consumer purchasing intention. The purpose of this studi was to determine the influencer of the credibility and attractiveness of the TikTok influencer @marandangpempek on purchasing intention for micro, small, and medium enterpr…
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- xvi, 72 hlm.; ilus.; 29 cm
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- T1912752025
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION UMKM ROTI KEJU PRESIDENT DALA…
This study aims to analyze the implementation of Integrated Marketing Communication (IMC) at MSME Roti Keju President in an effort to support brand continuity. This research employs a qualitative approach with an explanatory design. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The marketing communication strategy serving as the basis for…
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- xxvix, 97 hlm.; ilus.; 29 cm
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- T1917112025
PENGARUH INSTAGRAM DAN CALL CENTER SEBAGAI MEDIA INFORMASI TERHADAP CITRA PER…
Companies, in fostering relationships with customers, require the utilization of existing media as a medium for information, whether it be old media or new media, which can run concurrently with one another in disseminating information, especially by companies in the field of water distribution services to the community. This research focuses on how Instagram and the call center, as media owned…
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1911842025
PEMETAAN AKTOR DAN KOALISI WACANA MENGENAI PT TIMAH TBK DALAM KASUS VIDEO VIR…
PT Timah Tbk became a public spotlight following a viral parody 'horror' video on TikTok, which triggered the involvement of various actors in forming diverse discourses. This study aims to map human and non-human actors that shape the discourse and network, and to identify discourse coalitions in media coverage. Data were obtained from 97 news reports from 28 local and national online media ou…
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- xviii, 295 hlm.; ilus.; tab.; 29 cm.
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- T1910602025
PENGARUH IKLAN RE-ARISE 25 DESEMBER 2022 DI INSTAGRAM @rabbaniprofesorkerudun…
This study aimed to explore the impact of the Re-Arise Advertisement on December 25, 2022, on Instagram @rabbaniprofesorkerudung on consumer purchasing intention through Rabbani’s brand image. he study employed a quantitative method using Structural Equation Modeling (SEM) as the data analysis technique. The results indicated that advertisement exposure had a positive and significant effect o…
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- v, 93 hlm.; ilus.; 29 cm
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- T1399812023
MANAJEMEN KOMUNIKASI SUMEKS’EO DALAM MENGELOLA EVENT MUSI RUN DI KOTA PALEM…
Penelitian ini berjudul “Manajemen Komunikasi Sumeks’EO dalam Mengelola Event Musi Run di Kota Palembang” yang bertujuan untuk mengetahui bagaimana penerapan manajemen komunikasi yang dilakukan oleh Sumeks’EO dalam mengelola event Musi Run 2024. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teori Cutlip, Center, dan Bloom yang meliputi empat tahap, yaitu Research, A…
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- xvii, 100 hlm.; ilus.; tab.; 29 cm.
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- T1904172025
AKTUALISASI DIRI FRESH GRADUATE KOTA PALEMBANG MELALUI VISUALISASI DI LINKEDI…
The increasing competition in the digital labor market requires university graduates to develop strategies that enhance their competitiveness, one of which is managing a professional image in digital spaces. LinkedIn, as a professional social networking platform, provides opportunities for fresh graduates to actualize themselves while strategically building personal branding. This study aims to…
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- vi, 156 hlm.; ilus.; 29 cm
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- T1914012026
PENGARUH RUNNING PHOTOGRAPHY DAN TERPAAN KONTEN MEDIA SOSIAL TERHADAP TREN LA…
This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…
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- xvi, 99 hlm.; ilus.; 29 cm
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- T1916352026
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