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PENGUJIAN AWAL TAR PADA UPDRAFT GASIFIER DENGAN TIGA GAS KELUAR DARI ATAS, RE…
This study investigates the tar content in an updraft gasifier modified with three gas outlet channels, namely the upper channel, the reduction channel, and the combustion channel, using coconut shell biomass as the feedstock. The research is motivated by the large potential of biomass resources in Indonesia and the main drawback of updraft gasifiers, namely the high tar content, which can disr…
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- xix, 66 hlm.; ilus.; 29 cm
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- T1916612025
PERSONAL BRANDING WALIKOTA RATU DEWA MELALUI MEDIA SOSIAL INSTAGRAM @ratudewa
Penelitian ini mengkaji personal branding Ratu Dewa melalui media sosial Instagram pada akun @ratudewa sebagai sarana pembentukan citra diri di ruang digital. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisis isi kualitatif terhadap konten unggahan berupa foto, video, dan caption. Data diperoleh melalui observasi dan dokumentasi unggahan Instagram selama periode pen…
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- xvi, 184 hlm.; ilus.; tab.; 29 cm.
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- T1912182025
REVERSE AGENDA SETTING PADA ISU VIRAL TAHUN 2025 (STUDI DI MEDIA TRIBUNSUMSEL…
The development of the internet and social media reshapes the dynamics of news production in mainstream media. Viral issues circulating in the digital public sphere potentially influence the editorial agenda of professional news organizations. This studi aims to examine the process of reverse agenda setting in the coverage of viral issues by Tribunsumsel.com and to identify the challenges of fa…
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- xvi, 175 hlm.; ilus.; tab.; 29 cm.
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- T1912962025
PERAN ARTIFICIAL INTELLIGENCE DALAM MENGATASI TANTANGAN IDEASI KONTEN (STUDI …
Perkembangan Artificial Intelligence (AI) mendorong perubahan dalam praktik komunikasi pemasaran, khususnya pada tahap ideasi konten digital. Divisi Marketing Communication Telkomsel Region Sumbagsel menghadapi tantangan berupa stagnasi ide, keterbatasan waktu produksi, serta tuntutan konsistensi konten di berbagai platform digital. Penelitian ini bertujuan untuk menganalisis peran Artificial I…
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- xiv, 178 hlm.; ilus.; tab.; 29 cm.
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- T1923382025
ANALISIS FRAMING KONTEN AKUN INSTAGRAM @SALSAER DALAM MENYUARAKAN 17+8 TUNTUT…
The 17+8 People's Demands Movement in 2025 in Indonesia marks an important historical milestone in the development of digital activism in the country, where the struggle is not merely about taking to the streets, but also through the construction of narratives on social media. One figure who emerged in this movement is Salsa Erwina, an Indonesian diaspora living in Denmark who used her Instagra…
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- xv, 180 hlm.; ilus.; tab.; 29 cm.
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- T1912892025
REPRESENTASI QUARTER LIFE CRISIS DALAM VIDEO KLIP LAGU “TAKUT” OLEH IDGITAF
Perubahan tuntutan kehidupan pada masa dewasa awal berdampak pada kondisi psikologis dan sosial individu, seperti kecemasan, ketidakpastian arah hidup, dan tekanan sosial. Kondisi ini dikenal quarter life crisis, yaitu fase krisis perkembangan yang dialami individu usia 20–30 tahun dan kerap diekspresikan melalui karya seni sebagai praktik komunikasi. Salah satu bentuk ekspresi tersebut ditun…
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- xxii, 308 hlm.; ilus.; tab.; 29 cm.
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- T1912242025
PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…
Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…
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- xx, 269 hlm.; ilus.; tab.; 29 cm.
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- T1911932025
DISCOURSE NETWORK ANALYSIS PEMBERITAAN PORTAL MEDIA BERITA DI INDONESIA TENTA…
The Free Nutritional Meals (MBG) program is a government policy agenda that has sparked various public discourses, both supportive and critical. This study aims to analyze how discourse regarding the Free Nutritional Meals (MBG) program is shaped and negotiated through national online media coverage. Using a discourse network analysis (DNA) method, this study processed 162 news stories from Kom…
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- xv, 129 hlm.; ilus.; tab.; 29 cm.
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- T1911822025
ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KOMENTAR YOUTUBE INEWS DAN HARIAN…
Penelitian ini bertujuan untuk menganalisis wacana kritis berbasis korpus pada komentar pengguna YouTube terhadap inovasi robot polisi Indonesia. Inovasi ini menimbulkan berbagai respons publik, terutama terkait efektivitas teknologi dan penggunaan anggaran negara. Penelitian menggunakan metode analisis wacana kritis berbasis korpus (CADS) dengan pendekatan Sara Mills untuk mengidentifikasi pos…
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- xii, 128 hlm.; ilus.; tab.; 29 cm
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- T1911952025
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PEMBERDAYAAN…
This study aims to examine the effectiveness of using Instagram in a digital community called Perempuan Masa Depan.Id by looking at the extent to which social media contributes to women's empowerment in various content and activities that can improve women's empowerment, especially among young Indonesian women. The research subjects were followers of the Instagram account @perempuanmasadepan.id…
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- xi, 93 hlm.; ilus.; tab.; 29 cm.
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- T1899392025
REPRESENTASI KOMUNIKASI INKLUSIF CHILDREN OF DEAF ADULTS (CODA) DALAM DRAMA K…
The representation of deaf families and inclusive communication practices remains limited in popular media, particularly narratives that position CODA (Children of Deaf Adults) as central subjects within family communication dynamics. The Korean drama Twinkling Watermelon (2023) presents a cultural text that portrays interactions between the hearing and deaf worlds through the perspective of a …
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- xviii, 183 hlm.; ilus.; 29 cm
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- T1913902025
LITERASI MEDIA PADA KELOMPOK ANAK RENTAN DI KOTA PALEMBANG: STUDI KASUS RELAW…
Anak rentan merupakan kelompok yang memiliki tingkat kerentanan tinggi terhadap dampak penggunaan media, khususnya media digital, akibat keterbatasan pendampingan dan literasi media. Penelitian ini bertujuan untuk menganalisis kemampuan literasi media pada anak rentan di Kota Palembang melalui aktivitas pendampingan yang dilakukan oleh Relawan Anak Sumatera Selatan. Penelitian menggunakan pende…
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- xvi, 131 hlm.; ilus.; tab.; 29 cm.
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- T1923202025
PENGARUH KREDIBILITAS DAN DAYA TARIK INFLUENCER TIKTOK @MARANDANGPEMPEK TERHA…
The background to this research is the widespread use of social media for digital marketing, particularly the TikTok platform. Influencers are a key factor influencing consumer purchasing intention. The purpose of this studi was to determine the influencer of the credibility and attractiveness of the TikTok influencer @marandangpempek on purchasing intention for micro, small, and medium enterpr…
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- xvi, 72 hlm.; ilus.; 29 cm
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- T1912752025
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION UMKM ROTI KEJU PRESIDENT DALA…
This study aims to analyze the implementation of Integrated Marketing Communication (IMC) at MSME Roti Keju President in an effort to support brand continuity. This research employs a qualitative approach with an explanatory design. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The marketing communication strategy serving as the basis for…
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- xxvix, 97 hlm.; ilus.; 29 cm
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- T1917112025
PENGARUH INSTAGRAM DAN CALL CENTER SEBAGAI MEDIA INFORMASI TERHADAP CITRA PER…
Companies, in fostering relationships with customers, require the utilization of existing media as a medium for information, whether it be old media or new media, which can run concurrently with one another in disseminating information, especially by companies in the field of water distribution services to the community. This research focuses on how Instagram and the call center, as media owned…
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1911842025
KEMAMPUAN KOMUNIKASI MATEMATIS SISWA SMP DALAM PEMBELAJARAN BERBASIS GAMIFIKASI
Penelitian ini bertujuan untuk mendeskripsikan kemampuan komunikasi matematis tertulis siswa Sekolah Menengah Pertama (SMP) melalui pembelajaran berbasis gamifikasi dengan platform Interacty pada materi Teorema Pythagoras. Latar belakang penelitian ini adalah rendahnya kemampuan komunikasi matematis siswa yang terlihat dari kurangnya ketepatan dan kelengkapan dalam menyampaikan ide matematis se…
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- xii, 188 hlm.; ilus.; tab.; 29 cm.
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- T1909992026
KEMAMPUAN KOMUNIKASI MATEMATIS TERTULIS SISWA KELAS VIII SMP SRIJAYA NEGARA M…
Written mathematical communication is an essential competence in mathematics learning. This study aims to describe the written mathematical communication ability of Grade VIII students at SMP Srijaya Negara on the Pythagorean Theorem through learning using Concrete–Pictorial–Abstract (CPA)-based student worksheets. This research employed a descriptive qualitative method with data triangulat…
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- xx, 269 hlm.; ilus.; tab.; 29 cm.
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- T1904312026
PEMETAAN AKTOR DAN KOALISI WACANA MENGENAI PT TIMAH TBK DALAM KASUS VIDEO VIR…
PT Timah Tbk became a public spotlight following a viral parody 'horror' video on TikTok, which triggered the involvement of various actors in forming diverse discourses. This study aims to map human and non-human actors that shape the discourse and network, and to identify discourse coalitions in media coverage. Data were obtained from 97 news reports from 28 local and national online media ou…
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- xviii, 295 hlm.; ilus.; tab.; 29 cm.
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- T1910602025
DIVERSIFIKASI PEKERJAAN PETANI KARET MELALUI BUDIDAYA MADU DALAM MENINGKATKAN…
Job diversification is one of the alternative strategies adopted by communities to meet their daily needs and cope with economic instability. Honey cultivation has become a form of job diversification carried out by rubber farmers in Pagar Dewa Village as an effort to increase household income. This study aims to identify the challenges faced by rubber farmers in implementing honey cultivation …
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- xv, 167 hlm.; ilus.; tab.; 29 cm
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- T1905412025
PENGARUH IKLAN RE-ARISE 25 DESEMBER 2022 DI INSTAGRAM @rabbaniprofesorkerudun…
This study aimed to explore the impact of the Re-Arise Advertisement on December 25, 2022, on Instagram @rabbaniprofesorkerudung on consumer purchasing intention through Rabbani’s brand image. he study employed a quantitative method using Structural Equation Modeling (SEM) as the data analysis technique. The results indicated that advertisement exposure had a positive and significant effect o…
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- v, 93 hlm.; ilus.; 29 cm
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- T1399812023
MANAJEMEN KOMUNIKASI SUMEKS’EO DALAM MENGELOLA EVENT MUSI RUN DI KOTA PALEM…
Penelitian ini berjudul “Manajemen Komunikasi Sumeks’EO dalam Mengelola Event Musi Run di Kota Palembang” yang bertujuan untuk mengetahui bagaimana penerapan manajemen komunikasi yang dilakukan oleh Sumeks’EO dalam mengelola event Musi Run 2024. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teori Cutlip, Center, dan Bloom yang meliputi empat tahap, yaitu Research, A…
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- xvii, 100 hlm.; ilus.; tab.; 29 cm.
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- T1904172025
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY MELALUI PROGRAM MENGELOLA…
This research is titled "Corporate Social Responsibility Communication Strategy Through the Community Forest Management Program (MHBM) of PT. Musi Hutan Persada in an Effort to Support the Indonesian Plantation Forest (HTI)". This study aims to analyze the communication strategy carried out by PT. Musi Hutan Persada through the Community Forest Management (MHBM) CSR program. This study uses leg…
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- xvi, 136 hlm.; ill.; tab.; 29 cm.
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- T1730132025
PENGGUNAAN INSTAGRAM @PLNS2JB SEBAGAI SARANA DALAM MEMBANGUN BRAND IMAGE PT P…
This study aims to analyze the use of Instagram @plns2jb as a means of building the brand image of PT PLN (Persero) South Sumatra, Jambi and Bengkulu Distribution Unit. The main problem studied is the strategy used by the @plns2jb Instagram account in building brand image and the factors that cause low engagement rates on large company Instagram accounts. This research uses the 4C Social Media …
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- xi, 59 hlm.; ill.; tab.; 29 cm.
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- T1731122025
STABILITAS EKSPERIMENTAL GASIFIKASI TEMPURUNG KELAPA PADA UPDRAFT GASIFIER DE…
This study aims to analyze the stability of coconut-shell biomass gasification in a modified updraft gasifier equipped with two gas outlets: a reduction zone outlet and a combustion zone outlet. The modification was implemented to evaluate operational characteristics, combustible gas stability, flame behavior, and performance differences between the two outlets. The reduction zone produced CO, …
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- xxix, 65 hlm.; ilus.; tab.; 29 cm
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- T1902312025
AKTUALISASI DIRI FRESH GRADUATE KOTA PALEMBANG MELALUI VISUALISASI DI LINKEDI…
The increasing competition in the digital labor market requires university graduates to develop strategies that enhance their competitiveness, one of which is managing a professional image in digital spaces. LinkedIn, as a professional social networking platform, provides opportunities for fresh graduates to actualize themselves while strategically building personal branding. This study aims to…
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- vi, 156 hlm.; ilus.; 29 cm
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- T1914012026
PENGARUH RUNNING PHOTOGRAPHY DAN TERPAAN KONTEN MEDIA SOSIAL TERHADAP TREN LA…
This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…
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- xvi, 99 hlm.; ilus.; 29 cm
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- T1916352026
PENERAPAN KOMUNIKASI INTERPERSONAL HOUSE PARENT DALAM MEMPERTAHANKAN LINGKUNG…
SMA Negeri Sumatera Selatan is one of the schools that uses international and national curriculum. This school is based on a boarding school that implements a house system to reduce homesickness, in the house system there are house parents who are their parents while studying at SMA Negeri Sumatera Selatan. There are problems that underlie interpersonal communication where grade XII students ha…
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- xii, 98 hlm.: Ilus., tab.; 29 cm
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- T1729282025
STRATEGI INTEGRATED MARKETING COMMUNICATION OUTDOOR GEAR ANTARESTAR DALAM MEM…
The increasing outdoor gear market in Indonesia provides a great opportunity for the presence of local brands as business players. Antarestar as one of the local outdoor gear brands that is still developing, cannot be separated from the market competition that occurs. Therefore, a marketing communication strategy is needed in order to be recognized and survive among competitors. This research u…
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- xiv, 44 hlm.; ilus.; tab.; 29cm.
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- T1728892025
REPRESENTASI DISKRIMINASI PENYANDANG DISABILITAS DALAM FILM AGAK LAEN (ANALIS…
The movie Agak Laen as the highest grossing movie of 2024 has been criticized for discriminating against people with disabilities through a speech impaired character named Obet as a janitor at the night market. This research uses Roland Barthes' semiotic theory and qualitative-descriptive method to reveal how the representation of disability discrimination in this film. Data were collected thro…
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- xv, 71 hlm.: Ilus., tab.; 29 cm
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- T1730752025
REPRESENTASI RASISME DALAM FILM THE SIX TRIPLE EIGHT (Analisis Semiotika Rola…
Rasisme merupakan persoalan sosial yang masih berlangsung dan kerap direpresentasikan melalui media film sebagai bentuk refleksi dan kritik sosial. Film The Six Triple Eight mengangkat kisah tentara perempuan kulit hitam dalam lingkungan militer Amerika Serikat pada masa Perang Dunia II yang menghadapi berbagai bentuk diskriminasi. Penelitian ini bertujuan untuk menganalisis bagaimana rasisme d…
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- xiv, 113 hlm.; ilus.; 29 cm
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- T1912532025
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