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MANAJEMEN KOMUNIKASI SUMEKS’EO DALAM MENGELOLA EVENT MUSI RUN DI KOTA PALEM…
Penelitian ini berjudul “Manajemen Komunikasi Sumeks’EO dalam Mengelola Event Musi Run di Kota Palembang” yang bertujuan untuk mengetahui bagaimana penerapan manajemen komunikasi yang dilakukan oleh Sumeks’EO dalam mengelola event Musi Run 2024. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teori Cutlip, Center, dan Bloom yang meliputi empat tahap, yaitu Research, A…
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- xvii, 100 hlm.; ilus.; tab.; 29 cm.
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- T1904172025
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY MELALUI PROGRAM MENGELOLA…
This research is titled "Corporate Social Responsibility Communication Strategy Through the Community Forest Management Program (MHBM) of PT. Musi Hutan Persada in an Effort to Support the Indonesian Plantation Forest (HTI)". This study aims to analyze the communication strategy carried out by PT. Musi Hutan Persada through the Community Forest Management (MHBM) CSR program. This study uses leg…
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- xvi, 136 hlm.; ill.; tab.; 29 cm.
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- T1730132025
PENGGUNAAN INSTAGRAM @PLNS2JB SEBAGAI SARANA DALAM MEMBANGUN BRAND IMAGE PT P…
This study aims to analyze the use of Instagram @plns2jb as a means of building the brand image of PT PLN (Persero) South Sumatra, Jambi and Bengkulu Distribution Unit. The main problem studied is the strategy used by the @plns2jb Instagram account in building brand image and the factors that cause low engagement rates on large company Instagram accounts. This research uses the 4C Social Media …
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- xi, 59 hlm.; ill.; tab.; 29 cm.
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- T1731122025
STABILITAS EKSPERIMENTAL GASIFIKASI TEMPURUNG KELAPA PADA UPDRAFT GASIFIER DE…
This study aims to analyze the stability of coconut-shell biomass gasification in a modified updraft gasifier equipped with two gas outlets: a reduction zone outlet and a combustion zone outlet. The modification was implemented to evaluate operational characteristics, combustible gas stability, flame behavior, and performance differences between the two outlets. The reduction zone produced CO, …
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- xxix, 65 hlm.; ilus.; tab.; 29 cm
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- T1902312025
AKTUALISASI DIRI FRESH GRADUATE KOTA PALEMBANG MELALUI VISUALISASI DI LINKEDI…
The increasing competition in the digital labor market requires university graduates to develop strategies that enhance their competitiveness, one of which is managing a professional image in digital spaces. LinkedIn, as a professional social networking platform, provides opportunities for fresh graduates to actualize themselves while strategically building personal branding. This study aims to…
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- vi, 156 hlm.; ilus.; 29 cm
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- T1914012026
PENGARUH RUNNING PHOTOGRAPHY DAN TERPAAN KONTEN MEDIA SOSIAL TERHADAP TREN LA…
This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…
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- xvi, 99 hlm.; ilus.; 29 cm
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- T1916352026
PENERAPAN KOMUNIKASI INTERPERSONAL HOUSE PARENT DALAM MEMPERTAHANKAN LINGKUNG…
SMA Negeri Sumatera Selatan is one of the schools that uses international and national curriculum. This school is based on a boarding school that implements a house system to reduce homesickness, in the house system there are house parents who are their parents while studying at SMA Negeri Sumatera Selatan. There are problems that underlie interpersonal communication where grade XII students ha…
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- xii, 98 hlm.: Ilus., tab.; 29 cm
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- T1729282025
STRATEGI INTEGRATED MARKETING COMMUNICATION OUTDOOR GEAR ANTARESTAR DALAM MEM…
The increasing outdoor gear market in Indonesia provides a great opportunity for the presence of local brands as business players. Antarestar as one of the local outdoor gear brands that is still developing, cannot be separated from the market competition that occurs. Therefore, a marketing communication strategy is needed in order to be recognized and survive among competitors. This research u…
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- xiv, 44 hlm.; ilus.; tab.; 29cm.
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- T1728892025
REPRESENTASI DISKRIMINASI PENYANDANG DISABILITAS DALAM FILM AGAK LAEN (ANALIS…
The movie Agak Laen as the highest grossing movie of 2024 has been criticized for discriminating against people with disabilities through a speech impaired character named Obet as a janitor at the night market. This research uses Roland Barthes' semiotic theory and qualitative-descriptive method to reveal how the representation of disability discrimination in this film. Data were collected thro…
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- xv, 71 hlm.: Ilus., tab.; 29 cm
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- T1730752025
REPRESENTASI RASISME DALAM FILM THE SIX TRIPLE EIGHT (Analisis Semiotika Rola…
Rasisme merupakan persoalan sosial yang masih berlangsung dan kerap direpresentasikan melalui media film sebagai bentuk refleksi dan kritik sosial. Film The Six Triple Eight mengangkat kisah tentara perempuan kulit hitam dalam lingkungan militer Amerika Serikat pada masa Perang Dunia II yang menghadapi berbagai bentuk diskriminasi. Penelitian ini bertujuan untuk menganalisis bagaimana rasisme d…
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- xiv, 113 hlm.; ilus.; 29 cm
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- T1912532025
EKSPERIMENTAL GASIFIKASI TEMPURUNG KELAPA PADA UPDRAFT GASIFIER DENGAN KOMBIN…
The increasing dependence on fossil fuels poses challenges to energy security, highlighting the need for renewable energy alternatives such as biomass. Coconut shell, a carbon-rich biomass waste, has significant potential to be converted into combustible gas through gasification. Although updraft gasifiers offer high efficiency, they are prone to excessive tar production, which can be mitigated…
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- xxx, 69 hlm.; ilus.; tab.; 29 cm
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- T1898322025
GAYA KOMUNIKASI INTERPERSONAL DAN IDENTITAS PEKERJA KREATIF: STUDI FENOMENOLO…
Pertumbuhan industri kreatif di Palembang menghasilkan pola komunikasi interpersonal yang khas di kalangan pekerja kreatif, yang tidak hanya berfungsi untuk membangun relasi profesional tetapi juga membentuk identitas sosial. Penelitian ini bertujuan menganalisis bagaimana pekerja kreatif menegosiasikan identitas relasional melalui gaya komunikasi verbal dan nonverbal, serta bagaimana praktik k…
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- xiv, 133 hlm.; ilus.; tab.; 29 cm.
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- T1905492025
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL SATE TAICHAN BONTET MELALUI TI…
Kemampuan pemecahan masalah merupakan kompetensi penting dalam pembelajaran matematika, khususnya pada materi lingkaran yang bersifat abstrak dan kontekstual. Penelitian ini bertujuan untuk mengembangkan dan menganalisis lintasan pembelajaran materi lingkaran berbasis Pendidikan Matematika Realistik Indonesia (PMRI) yang didukung oleh Augmented Reality (AR) dalam mendukung kemampuan pemecahan m…
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- iv, 83 hlm.; ilus.; 29 cm
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- T1912932025
PENGARUH PESAN PERSUASIF DAN KREDIBILITAS INFLUENCER TIMOTHY RONALD PADA QUOT…
Social media has changed the way individuals, especially Generation Z, consume contents and shape their self-concept. This study aims to determine the influence of persuasive messages and the credibility of influencer Timothy Ronald on his motivational quotes in TikTok clipper accounts on the formation of Generation Z self-concept. This study focused on the Communication Science Students of Sri…
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- xii, 106 hlm.; ilus.; 29 cm
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- T1914462025
PENGARUH KONTEN ULASAN MAKANAN DAN ELECTRONIC WORD OF MOUTH (EWOM) DI TIKTOK …
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh atribut konten ulasan makanan dan e-WoM pada konten TikTok @pemburu.kuliner (Rondoot) terhadap niat beli audiens Palembang. Dengan menggunakan kerangka Elaboration Likelihood Model (ELM) dan konsep Electronic Word of Mouth (e-WoM), penelitian ini menelaah fenomena TikTok sebagai media promosi kuliner yang dilakukan oleh influencer lok…
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- xvi, 150 hlm.; ilus.; 29 cm
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- T1911942025
STUDI FABRIKASI DAN ANALISIS PENGARUH SUHU TERHADAP PROSES SINTERING DINGIN K…
Bovine bone waste offers significant potential as a source of hydroxyapatite (HA), a biomaterial with chemical characteristics similar to human bone. This study aims to fabricate HA-HDPE composites through the cold sintering process while examining the effect of temperature variations on densification and microstructural characteristics. The cold sintering method was selected due to its ability…
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- xxxi, 75 hlm.; ilus.; 29 cm
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- T1895322025
EKSPERIMENTAL STABILITAS GASIFIKASI UPDRAFT DENGAN MODIFIKASI TIGA SALURAN GA…
This study aims to assess the stability of the coconut shell biomass gasification process using a modified updraft gasification reactor with three gas outlets: an upper outlet, a reduction outlet, and a combustion outlet. This modification was carried out to reduce tar formation, determine operational characteristics and flame stability, and compare the performance of the three outlets. The gas…
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- xxvii, 70 hlm.; ilus.; 29 cm
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- T1906572025
PEMANFAATAN INSTAGRAM SEBAGAI SARANA FUNDRAISING PADA PROGRAM FREE FOOD CAR D…
The presence of social media has driven a transformation in people's communication patterns, including in philanthropic activities. Instagram has become one of the social media platforms that plays a crucial role as a means of information dissemination, public interaction, and even fundraising. This study aims to determine how Satu Amal Indonesia utilizes Instagram in its Free Food Car fundrais…
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- xv, 100 hlm.; ilus.; 29 cm
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- T1905432025
KONSTRUKSI WACANA GENDER TENTANG TANGGUNG JAWAB KONTRASEPSI PRIA DALAM KONTEN…
The disparity in male contraceptive participation in Indonesia is not merely a medical issue but a reflection of patriarchal hegemony entrenched in the social structure. This study aimed to analyze how gender discourse regarding male contraceptive responsibility was constructed in @juanjumis’s organic TikTok content. Utilizing a qualitative method with Norman Fairclough’s three-dimensional …
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- xviii, 205 hlm.; ilus.; 29 cm
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- T1908942025
PENGELOLAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK MASYARAKA…
Instagram menjadi salah satu platform media sosial yang digunakan masyarakat Indonesia saat ini baik sebagai media dalam berkomunikasi maupun berbagi informasi. Dinas Komunikasi Informatika dan Statistik (Diskominfotik) Provinsi Lampung mempunyai urusan di pemerintahan daerah dalam hal pengelola informasi dan komunikasi publik salah satunya. Kehadiran Instagram tersebut menjadi alternatif yang …
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- xix, 105 hlm.; Ilus.; 29 cm
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- T1396242023
ANALISIS SEMIOTIKA UNSUR KEKERASAN DALAM MASKULINITAS FILM MARLINA SI PEMBUNU…
Marlina the Killer in Four Acts is a film that tells the story of cultural life in Sumba. The film is divided into four acts, each of which has its own title and theme. The film is divided into four acts, each of which has its own title and theme. The four acts consist of robbery, rape, threats, and domestic violence. The purpose of this study was to find out the Semiotic Analysis of Violence i…
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- xix, 62 hlm.; Ilus.; 29 cm
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- T1405062024
REPRESENTASI DISKRIMINASI KECANTIKAN DALAM DRAMA KOREA MY ID IS GANGNAM BEAUTY
Serial drama My ID is Gangnam Beauty menghadirkan representasi nyata mengenai diskriminasi terhadap standar kecantikan di kalangan remaja. Penelitian ini bertujuan untuk menganalisis bagaimana representasi diskriminasi kecantikan ditampilkan dalam drama My ID Is Gangnam Beauty serta makna sosial yang terkandung di dalamnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis…
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- xvi, 81 hlm.; ilus.; 29 cm
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- T1904492025
KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN MOTIVASI BELAJAR SISWA (STUD…
Motivasi belajar siswa merupakan faktor penting yang menentukan keberhasilan proses pembelajaran di sekolah. Namun, di SMP Negeri 52 Palembang masih ditemukan sejumlah siswa yang menunjukkan rendahnya semangat belajar, seperti kurang fokus, pasif dalam mengikuti pelajaran, hingga mengerjakan tugas secara asal-asalan. Kondisi ini menuntut adanya strategi dari guru untuk membangkitkan kembali mot…
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- xiv, 87 hlm.; ilus.; 29 cm
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- T1905192025
PENGARUH PENGGUNAAN STRATEGI PEMASARAN DIGITAL KARAKTER GAME HONKAI STAR RAIL…
Penelitian ini bertujuan untuk menganalisis pengaruh penerapan strategi DRIP Marketing oleh Chris Fill terhadap minat pemain dalam melakukan top up pada game Honkai Star Rail dengan menggunakan asumsi pembelian dari Donni Juni Priansa. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan landasan positivistik, yang menckankan pada pengukuran objektif terhadap fenomena sosial me…
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- xiii, 94 hlm.; ilus.; 29 cm
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- T1909042025
ANALISIS SELF-DISCLOSURE PENGGUNA TIKTOK PADA FITUR KOMENTAR FOTO MELALUI PEN…
This study examines the phenomenon of increasing self-disclosure among users in TikTok photo comments, which poses privacy risks while reflecting changes in communication patterns. Based on this urgency, the study aims to understand how self-disclosure is formed and interpreted in photo comments using the Online Disinhibition Effect as the analytical framework. The research employs a qualitativ…
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- xvii, 145 hlm.; ilus.; 29 cm
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- T1908792025
KEMAMPUAN BERPIKIR KRITIS MATEMATIS SISWA PADA MATERI POLA BILANGAN MELALUI P…
This study aims to obtain a description of students' mathematical critical thinking skills after the Gamification approach was applied to number pattern material. This type of research is descriptive research conducted in class VIII.3 of SMPN 19 Palembang with a total of 33 students. During the learning stage, students were given worksheets designed in accordance with the Gamification approach.…
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1904652025
SUPPLY CHAIN ASSET TRACKING MENGGUNAKAN ALGORITMA POS (PROOF OF STAKE) DENGAN…
Supply Chain Management involves several parties who play a role in the process of delivering goods or services so it requires transparency regarding transaction records for all parties involved with the aim of avoiding falsification of transaction data. To overcome this problem, this research aims to build a security system using the Proof-of-Stake (poS) method. A collection of blocks containi…
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- xiv, 88 hlm.; ilus.; 29 cm
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- T1628692024
DIFUSI INOVASI APLIKASI ONLINE SINGLE SUBMISSION (OSS) SEBAGAI MEDIA LAYANAN …
Online Single submission (OSS) is an application used for all registration process and beatness Heenee applications. This OSS application Innovation la designed directly by the Ministry of central institutions and then disseminated to all offices of the One-Stop Investment and Integrated Services (DPMPTSP) in Indonesia, one of which is implemented by the Lubuklinggau City Investment and One-Sto…
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- xvi, 125 hlm.; Ilus.; 29 cm
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- T1401242023
ANALISIS FRAMING AJARAN MENYIMPANG DI PONDOK PESANTREN AL ZAYTUN (Studi Pada …
This research discusses the phenomenon that occurred related to the case of deviant teachings at the Al Zaytun Islamic boarding school that many comments from the public. This has become the spotlight of various media. One of the mass media that also highlighted the Kick Andy Double Check talk show, the analysis method used is the Robert N. Entman framing analysis model which consists of four i…
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- xii, 159 hlm. ; 29 cm
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- T1404642023
PENERAPAN MODEL PEMBELAJARAN TEKNIK DASAR PERMAINAN BOLA KASTI BERBASIS BARCO…
This study aims to describe the implementation of a Barcode-based learning model for basic baseball techniques for 7th-grade students at SMP Negeri 16 Palembang. This study used a qualitative descriptive method with observation, interviews, and documentation techniques. The subjects were 7th-grade students and their Physical Education (PJOK) teachers. The results showed that Barcode media facil…
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- xviii, 120 hlm.; ilus.; tab.; 29 cm.
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- T1903082025
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