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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PEMPEK…
This study aims to analyze the influence of E-WOM on purchasing decisions of Pempek Candy in Palembang City. E-WOM is measured using three main indicators: intensity, valency of opinion, and content. This research adopts a quantitative method by distributing questionnaires to 100 respondents who purchased Pempek Candy within the last six months. Data analysis includes validity tests, reliabilit…
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- xix, 70 hlm.; ilus.; 29 cm
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- T1935622026
PENGARUH STRES KERJA DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN PT B…
This study aims to analyze the influence of work stress and organizational communication on employee performance at PT Bina Pertiwi Palembang Representative Office. The method used in this study is a quantitative approach. Data collection in this study used a questionnaire. The population of this study was all employees of PT Bina Pertiwi Palembang Representative Office with a total of 34 respo…
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- xx, 178 hlm.; ilus.; tab.; 29 cm
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- T1940472026
PENGARUH KUALITAS PRODUK DAN SOCIAL MEDIA MARKETING DI APLIKASI TIKTOK TERHAD…
This study aims to analyze the effect of product quality and social media marketing on the TikTok application on purchasing decisions of Glad2Glow moisturizer. The research method used is a quantitative approach. The sampling technique employed is non-probability sampling using purposive sampling, with a total sample of 100 respondents who are users of Glad2Glow moisturizer and active users of …
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- xvi, 131 hlm.; ilus.; tab.; 29 cm.
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- T1939122026
PENGARUH EMPLOYEE ENGAGEMENT DAN MANAJEMEN TALENTA TERHADAP KINERJA KARYAWAN …
This study aims to determine the effect of employee engagement and talent management on employee performance in the Chipping and Wood Handling Department of PT Tanjungenim Lestari Pulp and Paper. The population of this study consists of all employees in the department, using a saturated sampling (census) technique, resulting in a total sample of 78 respondents. The data were collected through a…
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- xv, 165 hlm.; ilus.; tab.; 29 cm.
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- T1939042026
PENGARUH WORK-LIFE BALANCE DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARY…
This study aims to determine the effect of work-life balance and interpersonal communication on the performance of employees at the Financial Services Authority (OJK) Regional Office for the Southern Sumatra region. The population in this study consists of all permanent employees of OJK Sumbagsel, totaling 47 individuals, with a purposive sampling technique applied. Data were collected through …
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- iv, 108 hlm.; ilus.; tab.; 29 cm.
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- T1933652026
PENGARUH BRAND POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAHF PADA MAHA…
This study aims to examine the effect of brand positioning on purchasing decisions for Kahf products among students of Sriwijaya University, Palembang. This research employs a quantitative approach, with data collected through questionnaires. The sample in this study consists of 100 respondents selected using a purposive sampling method. The data analysis techniques used include multiple linear…
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- xxi, 90 hlm.; ilus.; 29 cm
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- T1931212026
PENGARUH PELATIHAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT PERT…
Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan kerja dan motivasi kerja terhadap kinerja karyawan PT Perta-Samtan Gas. Populasi dalam penelitian ini adalah karyawan pada departemen Engineering, Reliability and Maintenance, Operation & Maintenance, dan Production, Quality, Health, Safety and Environment sebanyak 103 karyawan, dengan menggunakan teknik sampling jenuh. Data diperoleh…
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- xvii, 123 hlm.; ilus.; tab.; 29 cm.
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- T1930422026
PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS DAN MOTIVASI KERJA TERHADAP KINERJA KAR…
Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan demokratis dan motivasi kerja terhadap kinerja karyawan PT Allan Putri di Tanjung Enim. Metode penelitian yang digunakan adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh karyawan pada PT Allan Putri di Tanjung Enim berjumlah 35 orang. Sampel pada penelitian ini diambil dengan menggunakan teknik sampl…
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- vii, 124 hlm.; ilus.; tab.; 29 cm.
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- T1929192026
PENGARUH INVESTMENT OPPORTUNITY SET, INTELLECTUAL CAPITAL, DAN CASH HOLDING T…
This study aims to analyze the influence of investment opportunity set, intellectual capital, and cash holding on company value in food and beverage subsector companies in Indonesia, Malaysia, and Singapore. The study employs a quantitative research approach using secondary data. The research sample consists of 122 companies selected through purposive sampling. Data were analyzed using panel da…
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- xv, 90 hlm.; ilus.; tab.; 29 cm.
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- T1899162026
DETERMINASI PROFITABILITAS PADA PERUSAHAAN PERTAMBANGAN DI BURSA EFEK INDONES…
Penelitian ini bertujuan untuk mengetahui pengaruh antara ukuran perusahaan, struktur modal dan pertumbuhan penjualan terhadap profitabilitas pada perusahaan sektor pertambangan yang terdaftar di bursa efek indonesia periode 2020-2024. Jenis data pada penelitian ini merupakan data sekunder yang berupa laporan keuangan perusahaan. Populasi diperoleh sebanyak 42 perusahaan sektor pertambangan yan…
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- xv, VI-2 hlm.; ilus.; tab.; 29 cm.
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- T1912782025
PENGARUH KNOWLEDGE SHARING DAN KOMPETENSI TERHADAP KINERJA PEGAWAI INSTALASI …
Penelitian ini bertujuan untuk menganalisis pengaruh knowledge sharing dan kompetensi terhadap kinerja pegawai di instalasi rawat inap Rumah Sakit Siti Khadijah Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana seluruh populasi yang terdiri dari 137 pegawai instalasi rawat inap di Rumah Sakit Siti Khadijah Palembang dijadikan responden. Instrumen yang di…
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- xv, 63 hlm.; ilus.; tab.; 29 cm
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- T1913172025
PENGARUH SHARIA CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PADA BANK UMUM…
This research seeks to examine and evaluate the impact of Sharia Corporate Governance (SCG) on the financial performance of Islamic commercial banks in Indonesia for the period spanning 2020 to 2024. The principles of SCG addressed in this research include transparency, accountability, responsibility, independence, fairness, and the Sharia Supervisory Board (SSB). Employing a quantitative metho…
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- xiv, 41 hlm.; ilus.; tab,; 29 cm.
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- T1899512025
PENGARUH STRES KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA KANTOR WILAY…
Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja terhadap kinerja karyawan pada kantor wilayah PT BRI A. Rivai Palembang dan untuk menganalisis pengaruh insentif terhadap kinerja karyawan pada kantor wilayah PT BRI A. Rivai Palembang. Teknik pengumpulan data menggunakan metode survei menyebarkan kuesioner kemudian hasilnya diolah dengan SPSS 26. Penelitian ini menggunakan teknik…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1911962025
PENGARUH BUDAYA ORGANISASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA BAN…
This research aims to determine the influence of organizational culture and work stress on employee performance at Bank Sumsel Babel Captain A. Rivai Palembang. The population in this study were employees at Bank Sumsel Babel Captain A. Rivai Palembang using a saturated sampling technique or census with a sample of 44 respondents. The data collection method used in this research was obtained th…
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- xix, 124 hlm.; ilus.; 29 cm
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- T1912542025
PENGARUH KOMPENSASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT HEGAR
This study aims to analyze the effect of compensation and communication on employee performance at PT Hegar. The research method used is a quantitative approach. The sampling technique employed is probability sampling, with a total sample of 48 respondents who are employees of PT Hegar. The data analysis techniques include the t-test (partial), F-test (simultaneous), and multiple linear regress…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1911522025
PENGARUH BUDAYA ORGANISASI DAN MOTIVASI TERHADAP ETOS KERJA : STUDI KOMPARATI…
This study aims to determine the influence of organizational culture and motivation on the work ethic of teachers at SMA Negeri 6 Palembang and SMA Muhammadiyah 1 Palembang, and the differences in organizational culture, motivation, and work ethic between teachers at SMA Negeri 6 Palembang and SMA Muhammadiyah 1 Palembang. The population in this study was teachers SMA Negeri 6 Palembang and SMA…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1912092025
PENGARUH STRUKTUR MODAL, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP NILAI…
This study aims to analyze the effect of Capital Structure (DER), Profitability (ROA), and Company Size on Company Value (PBV) in the energy industry sector listed on the Indonesia Stock Exchange from 2020 to 2024. The analysis technique used panel data analysis with the help of STATA 17 software and a sample of 47 companies in the energy industry sector. The results show that Profitability (RO…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1910992025
PENGARUH DIGITAL CONTENT MARKETING, INFLUENCER CREDIBILITY, DAN KEMUDAHAN MEN…
This study aims to analyze the influence of Digital Content Marketing, Influencer Credibility, and Ease of Saving on the Saving Intention of Generation Z in the banking sector, with Brand Trust serving as a mediating variable. Generation Z was selected as the research focus due to its characteristics as digital natives, high exposure to online content, and significant potential as future bankin…
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- xv, 93 hlm.; ilus.; tab.; 29 cm.
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- T1911072026
PENGARUH STRES KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN BANK BTN KANTO…
Penelitian ini bertujuan untuk mengkaji secara mendalam pengaruh stres kerja dan beban kerja terhadap kinerja karyawan di Bank BTN Kantor Cabang Syariah Palembang. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada seluruh populasi menggunakan teknik sampling jenuh, dengan jumlah responden sebanyak 55 …
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- xx, 126 hlm.; ilus.; 29 cm
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- T1913022026
PENGARUH MANAJEMEN LABA TERHADAP BIAYA MODAL EKUITAS PADA PERUSAHAAN PERKEBUN…
Penelitian ini bertujuan untuk mengetahui pengaruh Manajemen Laba terhadap Biaya Modal Ekuitas. Penelitian ini menggunakan metode penelitian kuantitatif. Pemilihan sampel diambil menggunakan purposive sampling dari 19 perusahaan terpilih. Objek Penelitiab ini adalah Perusahaan Perkebunan yang terdaftar di Bursa Efek Indonesia dalam kurun waktu penelitiab 2018-2022. Metode analisis data pada pen…
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- xvi, 103 hlm.; ilus.; 29 cm
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- T1415292023
PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…
The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…
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- xiv, 63 hlm.; ilus.; 29 cm
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- T1911732025
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN PELANGGAN PENUMPA…
This study aims to analyze the influence of customer identification, customer acquisition, customer retention, and customer development, both partially and simultaneously, on customer satisfaction of Sriwijaya Air airline in Palembang. The study uses a quantitative approach with a causal research type. Primary data were obtained by distributing questionnaires to 100 Sriwijaya Air passenger resp…
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- xviii, 113 hlm.; ilus.; 29 cm
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- T1913352025
PENGARUH GAYA KEPEMIMPINAN TRANSAKSIONAL DAN KEPUASAN KERJA TERHADAP KINERJA …
Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transaksional dan kepuasan kerja terhadap kinerja pegawai RSUD Sungai Lilin. Penelitian ini menggunakan metode kuantitatif dengan teknik sensus, di mana seluruh populasi yang terdiri dari 118 pegawai RSUD Sungai Lilin dijadikan responden. Instrumen yang digunakan berupa kuesioner, dan data dianalisis dengan uji regresi linie…
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- iii, 100 hlm.; ilus.; tab.; 29 cm.
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- T1910052025
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KARYAWAN SEKOLAH…
Penelitian ini menganalisis pengaruh disiplin kerja dan motivasi kerja terhadap kepuasaan karyawan di Sekolah Luar Biasa Yayasan Pembinaan Anak Cacat. Penelitian menggunakan metode kuantitatif dengan teknik sensus, dengan seluruh populasi 46 karyawan Sekolah Luar Biasa Yayasan Pebinaan Anak Cacat. Data yang dikumpulkan melalui kuesioner dan dianalisis menggunakan Teknik analisis regresi linier …
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1910242025
PENGARUH WORK LIFE BALANCE DAN K3 (KESELAMATAN DAN KESEHATAN KERJA) TERHADAP …
By: This study aims to analyze the effect of Work Life Balance and Occupational Health and Safety (OHS) on employee performance at PT. Lematang Tanjung Enim. This research employs a quantitative method with a descriptive and associative approach. The data were collected through questionnaires distributed to employees using a saturated sampling technique. Data analysis was conducted using validi…
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- xx, 131 hlm.; ilus.; tab.; 29 cm
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- T1935922026
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI PT PLN (PERSERO) UP3 PALEM…
This study aims to examine the effect of organizational culture and organizational commitment on employee performance at PT PLN (Persero) UP3 Palembang. This research employs a quantitave approach. The population of this study consist of all permanent employees at PT PLN (Persero) UP3 Palembang, totaling 80 employees, and a saturated sampling technique was applied. Data were collected through t…
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- xix, 131 hlm.; ilus.; 29 cm
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- T1908102025
PENGARUH PENERAPAN WORK FROM ANYWHERE (WFA) DAN DISIPLIN KERJA TERHADAP KINER…
This study aims to determine the influence of the implementation of Work From Anywhere (WFA) and work discipline on employee performance within the Bureau of Organization and Human Resources, National Research and Innovation Agency (BRIN). This research employs a descriptive analysis with a quantitative approach. The sample consists of 62 employees from the Bureau of Organization and Human Reso…
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- xix, 135 hlm.; ilus.; 29 cm
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- T1906582025
PENGARUH STRES KERJA DAN PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION PADA …
This study aims to determine the effect of work stress and career development on turnover intention at Bank BTN, Kemuning Branch, Palembang City. The population in this study consists of all permanent employees working in the collection, credit, NPL collection, and LAR units at Bank BTN, Kemuning Branch, Palembang City. The sampling technique used is the saturated sampling method, with a total …
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- xi, 122 hlm.; ilus.; tab.; 29 cm.
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- T1899792025
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PUSKESMAS…
This study aims to determine how work discipline and work motivation affect the performance of employees at the Cahya Maju Community Health Center. This is a quantitative study. The population used was all employees at the Cahya Maju Community Health Center, with a sample size of 44 people, using saturated sampling technique. Data was obtained by distributing questionnaires to respondents. The …
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- xx, 186 hlm.; ilus.; tab.; 29 cm.
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- T1900502025
PENGARUH CITRA MEREK DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN …
Tujuan penelitian ini adalah untuk mengkaji bagaimana keputusan pembelian produk tabir surya Wardah di Kota Palembang dipengaruhi oleh E-WOM dan citra merek. Hubungan kausal antara variabel independen citra merek dan E-WOM dengan variabel dependen keputusan pembelian diteliti menggunakan pendekatan kuantitatif dengan metodologi eksplanatori. Data sekunder dikumpulkan dari berbagai publikasi dan…
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- xviii, 75 hlm.; ilus.; 29 cm
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- T1906682025
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