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STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN OKUPANSI PENUMPANG P…
The abundance of transportation in North Sumatra Province has caused public interest in using public transportation to be unstable, especially the use of trains. PT. KAI DIVRE I North Sumatra is one of the intercity transportation services operating trains, making it a business competitor for other companies in increasing passenger occupancy. This study aims to determine the integrated marketin…
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- xx, 176 hlm.; ilus.; tab.; 29 cm.
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- T1850312025
STRATEGI KOMUNIKASI KANTOR PELAYANAN PAJAK PRATAMA PALEMBANG ILIR BARAT DALAM…
Penelitian ini berjudul strategi komunikasi kantor pelayanan pajak pratama palembang ilir barat dalam meningkatkan kepatuhan wajib pajak. Tujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi Kantor Pelayanan Pajak Pratama Palembang Ilir Barat dalam meningkatkan kepatuhan wajib pajak. Penelitian ini dilatarbelakangi oleh permasalahan pada tingkat penerimaan dan pelayanan pajak …
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- xv, 138 hlm.; ilus.; tab.; 29 cm.
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- T1847922025
STRATEGI KOMUNIKASI DALAM PELAYANAN PAJAK REKLAME PADA BADAN PENDAPATAN DAERA…
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan dalam pelayanan pajak reklame pada Badan Pendapatan Daerah Kota Palembang. Metode yang digunakan adalah deskriptif kualitatif, dengan pengumpulan data dilakukan melalui wawancara dengan petugas pelayanan pajak reklame dan wajib pajak. Temuan pada penelitian ini menunjukkan bahwa komunikasi langsung antara petugas da…
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- xiii, 135 hlm.; ilus.; tab.; 29 cm.
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- T1847392025
STRATEGI KOMUNIKASI DINAS KOMUNIKASI, INFORMATIKA, STATISTIK DAN PERSANDIAN D…
Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi Dinas Komunikasi, Informatika, Statistik dan Persandian dalam penerapan aplikasi Sistem Elektronik Manajemen Administrasi (SEMESTA) Kabupaten Ogan Ilir. Penelitian ini menggunakan metode penelitian kualitatif. Data penelitian diperoleh melalui wawancara semi–terstruktur dengan dua perwakilan Kominfo sebagai pelaksana program …
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1847402025
STRATEGI KOMUNIKASI PERUM BULOG DALAM MEMBANGUN ENGAGEMENT INSTAGRAM @perum.b…
This study analyzes Perum BULOG'S COMMUNICATION STRATEGY IN BUILDING INSTAGRAM ENGAGEMENT @perum.bulog. This study aims to determine Perum BULOG's communication strategy in building engagement through the Instagram account @perum.bulog. The study uses the Circular Model of SOME theory by Regina Luttrell which consists of four dimensions: Share, Optimize, Manage, and Engage. The approach used is…
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- xv, 131 hlm.; ilus.; tab.; 29 cm.
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- T1846542025
STRATEGI KOMUNIKASI KANTOR PELAYANAN PAJAK (KPP) PRATAMA JAKARTA PALMERAH DAL…
Pajak merupakan sumber pendapatan utama bagi pemerintah, namun kesadaran masyarakat dalam membayar pajak masih rendah, termasuk di wilayah kerja KPP Pratama Jakarta Palmerah. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh KPP Pratama Jakarta Palmerah dalam penyuluhan kesadaran membayar pajak. Metode penelitian yang digunakan adalah kualitatif dengan teknik …
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- xiv, 116 hlm.; ilus.; tab.; 29 cm.
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- T1845642025
REPRESENTASI PATRIOTISME PEREMPUAN DALAM WEB SERIES "GADIS KRETEK"
This research aims to uncover the representation of female patriotism in the web series "Gadis Kretek" using Roland Barthes' semiotic analysis approach. The series portrays he struggle of the main female character, Dasiyah, as she challenges patriarchal norms and defends ndonesia's cultural heritage in the kretek cigarette industry. This study applies a qualitative method with data analysis bas…
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- 120 hlm.; ilus.; tab.; 29 cm.
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- T1846482025
STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LE…
This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist attraction. Bumi Ayu Temple is one of the historical sites that has great potential to attract tourists, but it is still less known by the general public. The method used in this research is a qualitativ…
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- xv, 126 hlm.; ilus.; tab.; 29 cm.
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- T1845062025
PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH O…
This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. The subjects of this study are undergraduate students who are members of the Clash of Champions & AoC community (Twitter). This study employs a non-probability sampling method with a purposive samplin…
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- xv, 104 hlm.; ilus.; tab.; 29 cm.
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- T1846822025
PENGARUH IKLAN SPOTIFY DAN NARASI HARGA TERHADAP KEPUTUSAN MEMBELI PAKET PREM…
This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The research employed a quantitative approach using a survey method. The sampling technique used was purposive sampling, with 100 respondents who had previously used Spotify Premium. Data were analyzed us…
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- xvii, 136 hlm.; ilus.; tab.; 29 cm.
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- T1843512025
PENGARUH INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT BELI LAA TAHZAN FLORIS…
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Influencer terhadap Minat Beli konsumen Laa Tahzan Florist di Palembang. Dengan metode kuantitatif dan pendekatan explanatory research melalui survei kuesioner daring kepada followers Instagram Laa Tahzan Florist.Populasi yang digunakan dalam penelitian ini adalah followers Instagram Laa Tahzan Florist yang pernah melakuka…
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- xiv, 99 hlm.; ilus.; tab.; 29 cm.
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- T1846182025
PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…
This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a quantitative method with a simple linear regression analysis technique. The population consisted of coffee shop MSME actors who have not yet used or have the potential to use Indibiz, with a sample of 80…
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- xv, 110 hlm.; ilus.; tab.; 29 cm.
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- T1845702025
STRATEGI KOMUNIKASI PEMASARAN PADA “KOPI TERAPUNG 16 PRO PALEMBANG DALAM ME…
Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their coffee shops, one of which is by marketing in providing attractive offers from their social media. The research method used by researchers is a qualitative research method, the focus of this research…
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- xvi, 122 hlm.; ilus.; tab.; 29 cm.
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- T1846062025
PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN…
The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Paradise) campaign leverages visual, emotional, and promotional appeals to influence consumer behavior. The objective is to analyze the influence of advertising exposure and product involvement on the p…
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- xv, 138 hlm.; ilus.; tab.; 29 cm.
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- T1846512025
KOMUNIKASI PEMASARAN WEDDING ORGANIZER HELLO BRIDES DALAM MENINGKATKAN BRAND …
This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies marketing communication strategies to increase its brand image amid the competitive wedding organizer industry. This study uses a qualitative approach with a descriptive method. Data were collected throu…
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1845962025
ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (S…
The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public health communication. Health-related advertisements in broadcast media hold significant potential to shape public health perceptions and behaviors, necessitating an ethical and regulatory review. This stud…
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- xv, 102 hlm.; ilus.; tab.; 29 cm.
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- T1846082025
STRATEGI KOMUNIKASI PLN UID S2JB DALAM MENGKAMPANYEKAN PROGRAM SRIKANDI PLN D…
Penelitian ini menganalisis strategi komunikasi PT PLN (Persero) UID S2JB dalam mengkampanyekan Program Srikandi PLN sebagai bentuk komitmen perusahaan mendorong pengarusutamaan gender dan budaya kerja inklusif. Program ini bertujuan meningkatkan kesadaran kesetaraan gender sekaligus memperluas peran perempuan dalam pengambilan keputusan strategis. Penelitian menggunakan pendekatan kualitatif d…
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- xv, 122 hlm.; ilus.; tab.; 29 cm.
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- T1845692025
STRATEGI KOMUNIKASI KOMUNITAS KEJAR MIMPI PALEMBANG PADA KEJAR MIMPI GOES TO …
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Kejar Mimpi Palembang dalam program Kejar Mimpi Goes to School (KM GTS) 2024 di SMAN Sumatera Selatan sebagai upaya meningkatkan kesadaran literasi keuangan pada kalangan pelajar. Program ini diinisiasi oleh Kejar Mimpi Palembang dan mengangkat tema edukasi keuangan bagi remaja melalui pendekatan komun…
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- xv, 180 hlm.; ilus.; tab.; 29 cm.
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- T1845032025
REPRESENTASI KOMODIFIKASI KECANTIKAN DALAM DRAMA KOREA SHADOW BEAUTY (2021) (…
Shadow Beauty merupakan drama Korea yang mengangkat isu kehidupan ganda remaja perempuan bernama Goo Ae Jin, yang di kehidupan nyata adalah siswi tertutup dan korban perundungan, namun di dunia maya tampil sebagai Genie, seorang selebgram cantik dan populer dengan penampilan sempurna. Penelitian ini bertujuan untuk mengungkap representasi komodifikasi kecantikan dalam drama tersebut melalui pen…
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- xvi, 150 hlm.; ilus.; tab.; 29 cm.
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- T1844372025
KAMPANYE KOMUNIKASI ISLAMIC HEALTH PROMOTING SCHOOL PROGRAM (I-HELP) DALAM ME…
Adolescents in Indonesia are still facing the triple burden of malnutrition, namely undernutrition, overnutrition, and micronutrient deficiencies. As a food and nutrition organization, SEAMEO RECFON has initiated a school-based nutrition program called Nutrition Goes to School (NGTS), also known in DKI Jakarta as Islamic Health Promoting School Program (I-HELP). SMP Muhammadiyah 36 Jakarta is o…
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- xix, 327 hlm.; ilus.; tab.; 29 cm.
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- T1845162025
STRATEGI KOMUNIKASI PEMASARAN MIND CREATIVE PADA KONSER “PESTA PATAH HATI…
Music festival concerts have become a popular form of entertainment and an opportunity for local creative players to organize music events in their respective regions. One of the large-scale concerts held in Palembang was the “Pesta Patah Hati”, initiated by Mind Creative as its debut concerts, successfully attracting 10.000 audiences. This study aims to examine the strategic marketing comm…
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- xvii, 202 hlm.; ilus.; tab.; 29 cm.
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- T1844462025
STRATEGI KOMUNIKASI SATU PERSEN DALAM MENGEDUKASI MASYARAKAT MENGENAI KESEHAT…
Kesadaran masyarakat Indonesia terhadap pentingnya kesehatan mental masih sangat perlu ditingkatkan karena kesadaran yang rendah ini menimbulkan stigma yang buruk bagi orang-orang yang memiliki permasalahan mental. Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi yang diterapkan oleh Satu Persen dalam mengedukasi masyarakat terkait pentingnya kesehatan mental melalui YouTube.…
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1844362025
STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARIN…
The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy …
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- xvii, 102 hlm.; ilus.; 29 cm
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- T1398892023
STRATEGI KOMUNIKASI PEMASARAN TAKI COFFEE & EATERY PALEMBANG MELALUI INSTAGRAM
The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…
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- xvii, 169 hlm.; ilus.; tab.; 29 cm.
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- T1656092024
STRATEGI KOMUNIKASI PEMASARAN TAKI COFFEE & EATERY PALEMBANG MELALUI INSTAGRAM
The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…
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- xvii, 169 hlm.; ilus.; tab.; 29 cm.
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- 652.07
STRATEGI KOMUNIKASI PEMASARAN FESTIVAL SRIWIJAYA DALAM MENINGKATKAN JUMLAH KU…
Penelitian ini dibuat dengan tujuan untuk mengetahui strategi komunikasi pemasaran Festival Sriwijaya dalam meningkatkan jumlah kunjungan wisatawan. Penelitian ini menggunakan metode penelitian kualitatif. Pada penelitian ini pengumpulan data dilakukan dengan metode observasi, wawancara dan dokumentasi. Strategi Komunikasi Pemasaran dari Disbudpar Sumsel menggunakan indikator Integrated Marketi…
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- xiii, 179 hlm.; ilus.; tab.; 29 cm.
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- T1650602024
STRATEGI KOMUNIKASI YAYASAN PUSAT KAJIAN PERLINDUNGAN ANAK DALAM MENDORONG KE…
Child abuse is a serious problem and must be resolved. Children are protected by law, namely UU No. 35 of 2014 concerning Amendments to UU No. 23 of 2002. Non-Governmental Organizations as agents of child protection, one of which is carried out by the Child Protection Study Center or PKPA. This study aims to determine the Communication Strategy of the PKPA Foundation in promoting awareness and …
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- xvii, 144 hlm.; ilus.; tab.; 29 cm.
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- T1651422024
STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG…
The cement industry is an industry that is really needed by the government and society to advance and improve the quality of infrastructure and buildings that they want to occupy and use. Because there are so many companies producing cement, there is competition everywhere, one of which is PT Solusi Bangun Indonesia which produces Dynamix cement. With intense competition, appropriate marketing …
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- v, 101 hlm.; ilus.; 29 cm
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- T1399792023
STRATEGI KOMUNIKASI PERSONALIA GENERAL AND AFFAIR PT TANIA SELATAN KEBUN BURN…
This research is titled "Communication Strategies of General and Affairs Personnel in Improving Employee Discipline." The aim of this study is to understand the communication strategies employed by General and Affairs Personnel in enhancing discipline. The research utilizes a qualitative descriptive method and is guided by Anwar Arifin's Communication Strategy Theory, which is divided into four…
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- xv, 89 hlm.; ilus.; 29 cm
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- T1402152023
STRATEGI KOMUNIKASI PENDAMPING SOSIAL KEPADA KELUARGA PENERIMA MANFAAT (KPM) …
Program Keluarga Harapan (PKH) is the first cluster in efforts to reduce povertyIn Indonesia by the Indonesian Ministry of Social Affairs. PKH has the alm ofalleviating poverty and changing the mindset/behavior of KPM (BeneficiaryFamilies) in dally life and P2K2 activities as an effort to realize the goals of theprogram. This research aims to find ont how social assistants communicatestrategles…
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- xviii, 213 hlm.; ilus.; 29 cm
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- T1449402024
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