Penelitian ini bertujuan untuk menganalisis Impression Management yang dilakukan oleh influencer yaitu Ibnu Wardani dan Adeline Margaret di Instagram sebagai bentuk representasi diri. Impression Management merupakan upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap kesan dirinya. Penelitian ini fokus kepada peran media sosial khususnya Instagram sebagai platform…
Peran pegawai dalam organisasi pemerintahan sangat penting untuk mencapai tujuan dan memberikan pelayanan yang baik. Iklim komunikasi yang baik dapat menciptakan lingkungan kerja yang nyaman, sementara gaya kepemimpinan yang tepat dapat meningkatkan semangat kerja pegawai. Penelitian ini bertujuan untuk mengetahui pengaruh iklim komunikasi organisasi dan gaya kepemimpinan terhadap motivasi kerj…
Penelitian ini bertujuan untuk mengkaji penerapan etika profesi jurnalis oleh wartawan iNews TV Palembang dalam liputan berita. Di tengah perkembangan media yang pesat, tantangan terhadap akurasi dan objektivitas berita meningkat. iNews TV Palembang, sebagai media lokal yang beroperasi mandiri setelah berpisah dari MNC Group, menghadapi risiko intervensi eksternal dan lemahnya pengawasan intern…
Penelitian ini bertujuan untuk menganalisis representasi konflik pernikahan dalam serial Mama Mama Milenial dengan menggunakan teori semiotika John Fiske. Serial ini dipilih karena menghadirkan potret kehidupan rumah tangga generasi muda yang kerap diwarnai berbagai permasalahan pernikahan. Analisis dilakukan melalui tiga level semiotika Fiske, yaitu level realitas, representasi, dan ideologi, …
This research aims to develop a product, namely interactive learning media based on Articulate Storyline 3 in writing short stories for grade IX students of SMP Negeri 34 Palembang. This research uses the research and development method (Research and Development) with the combined development model of Borg & Gall with Alessi & Trollip which was modified into five stages, namely searching and co…
Development of Problem Solving-Based Flipbook Electronic Learning Media to Improve Civics Learning Outcomes of Students at SMP Negeri 1 Sekayu By Muhammad Naufal Al Fathi Student Identification Number: 06051282025032 Advisor: Drs. Alfiandra M. Si Study Program: Pancasila and Civic Education ABSTRACT This research aims to develop an electronic flipbook-based learning media that is integrated wit…
The development of social media has created new spaces for social interaction and the formation of interest-based virtual communities, including in the field of photography. One active community in this area is the Digicam Indonesia group on Facebook. This study aims to analyze the influence of Facebook as a social media platform and cyber community on the photography interest of its members. T…
Penelitian ini bertujuan mengembangkan media pembelajaran interaktif berbasis Canva yang terintegrasi dengan Augmented Reality (AR) untuk materi gotong royong kelas IV SDN 14 Indralaya Utara. Metode yang digunakan adalah Research and Development (R&D) dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Validasi yang dilakukan oleh ahli media, ahli materi, dan praktis…
Penelitian ini bertujuan untuk mengembangkan media pembelajaran berbasis Nearpod pada materi ide pokok untuk peserta didik kelas IV SDN 14 Indralaya Utara. Metode yang digunakan adalah penelitian pengembangan (Research and Development) dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Hasil pengembangan media menunjukkan bahwa Nearpod mampu menciptakan pembelajaran…
As a multinational corporation, Red Bull has strategic interests in strengthening its global brand image through approaches that go beyond conventional promotion, utilizing prestigious sports platforms. Formula 1 has been chosen as the primary instrument to represent Red Bull’s core brand values, such as innovation, speed, courage, and a competitive spirit. The ownership of the Red Bull Racin…
Penelitian ini berjudul “Pola Komunikasi Pengguna Aplikasi Tinder pada Kalangan Mahasiswa di Kota Palembang”. Latar belakang penelitian berangkat dari fenomena pergeseran pola komunikasi mahasiswa di era digital, khususnya melalui aplikasi kencan online Tinder. Tujuan penelitian ini adalah untuk memahami pola komunikasi mahasiswa pengguna Tinder di Palembang. Penelitian menggunakan pendekat…
Penelitian ini bertujuan untuk mengembangkan multimedia pembelajaran berbasis web dengan konteks isu perubahan iklim dan konten isu-isu lingkungan guna mendukung peningkatan literasi peserta didik Sekolah Menengah Pertama (SMP). Latar belakang penelitian ini didasarkan pada rendahnya tingkat literasi peserta didik di SMP Negeri 9 Tungkal Jaya dan terbatasnya bahan ajar yang interaktif serta rel…
This study addresses the issue of speech acts found in the Instagram accounts of beauty pageant fans. The research has both academic and practical objectives. The academic objective is to fulfill the requirements for completing a bachelor's degree. The practical objectives are: (1) to describe the verbal characteristics of assertive, directive, commissive, and expressive speech acts from a gram…
This research examines the news framing of the controversy surrounding Bahlil Lahadalia's doctoral degree on the news portal Mediaindonesia.com. Using a descriptive qualitative approach within a critical paradigm, this study analyzes how Mediaindonesia.com constructs meaning and ideology related to the issue of Bahlil's doctoral degree, and how this constructed reality is presented to the publi…
Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media pembelajaran komik bertema nilai-nilai Pancasila terhadap motivasi belajar peserta didik di SMA Srijaya Negara Palembang. Penelitian menggunakan pendekatan kuantitatif dengan desain nonequivalent control group. Populasi penelitian adalah seluruh peserta didik kelas XI yang berjumlah 237 orang. Berdasarkan studi pendahuluan, kel…
This study aims to determine the effect of using infographic learning media on student learning outcomes in Pancasila Education Subjects at SMP Negeri 50 Palembang. This study uses a quantitative approach with the form of nonequivalent control group design. The population in this study were all VIII classes totaling 270 students, the research sample used non probability sampling technique of pu…
Penelitian ini membahas representasi maskulinitas perempuan dalam film Kill Boksoon (2023) dengan menggunakan pendekatan semiotika Roland Barthes. Film ini menampilkan sosok perempuan yang menampilkan sifat-sifat maskulin seperti keberanian, kekuatan, dan kepemimpinan, yang bertentangan dengan stereotip tradisional perempuan yang lemah lembut dan keibuan. Penelitian ini bertujuan untuk menganal…
This study aims to (1) describe the results of the needs analysis, (2) describe the results of the design and product, and (3) describe the results of the learning media validation. This study uses the modified research stages of the Alessi & Trollip development model. The research data were collected by conducting interviews and distributing questionnaires to educators and eighth-grade student…
This research aims to investigate the influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on purchasing decisions for consumer Starbucks Palembang Indah Mall in Palembang City. The method is a quantitative method using primary data. The sampling technique uses non-probability sampling. By distributions to 100 respondents, who had made purchases at Starbucks Palembang Indah …
This research aims to examine and explain how the influence of the intensity of social media use on consumptive behavior by considering parasocial relationships as a variable that mediates both. The sample was 100 NCT fans aged 18-24 years who actively follow NCT social media and have purchased goods and services related to NCT. This study used quantitative methods with Structural Equation Mode…
This study aims to test the effectiveness of the snakes and ladders game media on students' cognitive learning outcomes in history subjects at SMK PGRI Tanjung Raja. Using a quasi-experimental method and a nonequivalent control group design, this study involved 10th grade students divided into an experimental class (learning with the snakes and ladders game) and a control class (conventional le…
Penelitian ini dilatarbelakangi oleh kebutuhan akan media pembelajaran yang lebih interaktif dan kreatif dalam mengajarkan bahasa Indonesia, khususnya dalam menyampaikan teks deskripsi sederhana untuk siswa kelas VII di SMP Negeri 6 Indralaya Utara. Fokus utama dari penelitian ini adalah untuk menciptakan sebuah produk berupa E-Lembar Kerja Peserta Didik (E-LKPD) yang berbasis platform digital …
Penelitian ini bertujuan untuk: 1) menguraikan analisis kebutuhan guru dan siswa terhadap pengembangan media pembelajaran teks deskripsi berbasis Book Creator; (2) Menghasilkan rancangan pengembangan media pembelajaran teks deskripsi berbasis Book Creator; (3) Menguraikan hasil validasi ahli terhadap pengembangan media pembelajaran teks deskripsi berbasis Book Creator. Penelitian ini menggunaka…
This development research aims to produce video media as a medium for public education in Sakatiga Village Ogan Ilir Regency. This research is a type of research and development (R&D) Research and Development with the development model used is the ADDIE model (Analysis, Design, Development, Implentation, Evaluation). Data was collected through the initial analysis stage, namely by distributing …
This research is entitled "Development of E-LKPD Assisted by Smart Apps Creator on Heat and Its Transfer Material for Elementary School Students." This research was conducted in grade V of Rantau Pangeran State Elementary School, and the learning model Rowntree selected as a development and evaluation model Tessmer the aim of this study is to prove the validity, practicality and effectiveness o…
This study aims to produce valid, practical, and effective learning media in the form of animated videos based on characters who care about the environment for Pancasila Education subjects in junior high schools. This study was conducted in class VIII of SMPN 7 Bayung Lencir, with 71 students as research subjects. The type of research used was Development Research (DR) by adopting the ADDIE dev…
This study aims to produce a valid, practical, and effective G-sites-based character education learning media assisted by Augmented Reality with the PBL model in Elementary Schools for student learning outcomes. This study was conducted in grade V of SDN 3 Sukamaju, with 46 students as research subjects. The type of research used is Research Development (RD) with the ADDIE development model and…
This study aims to analyze the formation of the Samosir tourist destination image through promotional content on the Instagram account @samosirindah using Norman Fairclough's Critical Discourse Analysis (CDA) approach. This study is motivated by the rapid development of social media as a means of tourism promotion, with Instagram becoming a primary and effective platform for building destinatio…
Penelitian ini bertujuan untuk menganalisis bagaimana Verrel Bramasta membangun personal branding melalui akun Instagram pribadinya (@bramastavrl) dalam konteks kampanye politik menjelang Pemilu 2024. Sebagai seorang public figure muda yang beralih dari dunia hiburan ke ranah politik, Verrel memanfaatkan media sosial, khususnya Instagram, untuk menyampaikan pesan politik, membangun citra diri y…
This study aims to develop technology-based Energy Conversion course teaching materials using the Canva application in the form of valid and practical E-Modules. The background of this study is the limitations of conventional teaching materials that are less interactive and have not utilized technology optimally, which causes low student interest and understanding of the material. The research …