STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN DI RAD…

In this era of increasingly advanced developments, the existence of radio is starting to be displaced by online-based media. Radio as a conventional media must have a strategy to maintain its existence. Radio Lanugraha FM Palembang has managed to survive for 49 years, this is of course due to advertisers and also a strategy to continue to exist among its listeners, considering that advertising …

ANALISIS SEMIOTIKA JOHN FISKE TENTANG TERORISME DALAM FILM 13 BOM DI JAKARTA

Penelitian ini menganalisis representasi dan makna terorisme dalam film 13 Bom di Jakarta menggunakan pendekatan semiotika John Fiske. Film tersebut dipilih karena menghadirkan isu terorisme secara eksplisit melalui rangkaian adegan kekerasan, ancaman ledakan, serta konflik antara aparat dan kelompok radikal. Penelitian menggunakan metode kualitatif deskriptif dengan menganalisis sembilan adega…

REPRESENTASI MANAJEMEN KONFLIK PRAKTISI PUBLIC RELATIONS PADA DRAMA SHOOTING …

Korean Drama "Shooting Stars" is a romantic comedy series that highlights a complex romance and life as an employee in the entertainment industry. This drama depicts the efforts of a public relations practitioner in resolving conflicts within the company. The purpose of this research is to understand how conflict management representation is carried out by public relations practitioners in the …

STRATEGI KOMUNIKASI OTORITAS JASA KEUANGAN PROVINSI SUMATERA SELATAN DAN BANG…

Literasi keuangan merupakan hal yang tengah menjadi perhatian pemerintah saat ini. Literasi keuangan terbukti berpengaruh terhadap berbagai sektor, salah satunya adalah mendukung pertumbuhan ekonomi, terutama pada UMKM, khususnya perempuan yang sering menghadapi tantangan lebih besar dalam mengakses informasi keuangan. OJK Provinsi Sumatera Selatan dan Bangka Belitung juga turut bertanggung jaw…

PERUMUSAN MEMORI KASASI dan PENINJAUAN KEMBALI PERKARA PIDANA

Edition

-

ISBN/ISSN

979-8767-59-4

Collation

viii, 256 hlm. ; 21 cm

Series Title

-

Call Number

347.03 Mar p

KLASIFIKASI KARAKTERISTIK TURNOVER KARYAWAN MENGGUNAKAN ALGORITMA C4.5

Turnover is an act or behavior of leaving or leaving employees from an organization or company. Turnover can have a negative impact on the company such as delayed projects and targets, team dissolution, and lack of Human Resources (HR). The high turnover rate will also affect the motivation and morale of employees who remain in the company. The purpose of the study is to determine the main fact…

USABILITY TESTING PADA APLIKASI EDUMU DI SMK MUHAMMADIYAH 2 PALEMBANG MENGGUN…

Edukasi Digital Muhammadiyah (eduMU) is an application developed to support the digital learning process in Muhammadiyah schools. The application is designed to facilitate interaction between teachers and students through a digital platform, allowing access to materials, lessons, assignments, attendance, and exams online. SMK Muhammadiyah 2 Palembang is a school that uses eduMU as a learning su…

PERBANDINGAN PERFORMA U-NET DAN SWIN UNETR PADA SEGMENTASI CITRA MRI TUMOR OTAK

Brain tumors require rapid and accurate diagnosis, while manual segmentation of Magnetic Resonance Imaging (MRI) scans is time-consuming and highly dependent on expert knowledge. This study compares the performance of two deep learning architectures for brain tumor segmentation, namely 3D U-Net and Swin UNETR, trained and validated using the BraTS dataset and evaluated on unseen cases. Model pe…

PENGARUH MOTIF PENGGUNAAN MEDIA INSTAGRAM TERHADAP CITRA DIRI MAHASISWA (STUD…

This research is motivated by the use of Instagram social media which is popular among Communication Science Students of the Faculty of Social and Political Sciences, Sriwijaya University who use Instagram with various motives so that it has an impact on their self-image. this study aims to determine and explain whether there is an influence on the motives for using Instagram media on self- ima…

PESAN POST-FEMINISME DALAM SERIAL MUSIKAL NURBAYA (ANALISIS SEMIOTIKA ROLAND …

The Nurbaya musical series is a dramatic work presented in a virtual format that merges the concepts of performing arts and cinema (theatrical-cinematic). uploaded on the Indonesia Kaya YouTube channel. Post-feminism is a cultural critique of feminism popularized by mass media It deconstructs the fundamental feminist concept of "equality" into "difference," asserting that women can have meaning…

ANALISIS FRAMING PEMBERITAAN KEKERASAN SISWA SEKOLAH MENENGAH PERTAMA DI CILA…

Penelitian ini bertujuan untuk mengetahui perbedaan dalam pembingkaian mengenai analisis framing Pemberitaan Kekerasan Siswa Sekolah Menengah Pertama di Cilacap pada portal berita Detik.com dan Kompas.com. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kualitatif. Teknik analisis yang digunakan adalah analisis framing model Zhondang Pan dan Gerald M. Kosicki dengan objek…

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PERTAMINA REFIN…

The Community Empowerment Program is a form of implementation of Law of the Republic of Indonesia no. 19 of 2003 concerning BUMN and BUMN Ministerial Regulation no. 4 of 2007. This program exists as an effort aimed at increasing the capacity of society and the environment as well as providing benefits to society and companies. Community Empowerment Programs must prepare appropriate communicatio…

MANAJEMEN PRODUKSI PROGRAM BERITA HALO PALEMBANG DI PALEMBANG TV PASCA PANDEM…

In 2020, Covid-19 entered Indonesia which had a major impact on life including the broadcasting world. Palembang TV (PALTV) is one of those affected by the Covid-19 pandemic, which in this study focused on the news program "Halo Palembang". This study aims to determine the production management of the news program "Halo Palembang" used by PALTV after the COVID-19 pandemic. The main data source …

PENGEMBANGAN MEDIA INFOGRAFIS BERBASIS APLIKASI CANVA MATERI PEMAKAMAN KAWAH …

This research is entitled "Development of Infographic Media Based on the Canva Application. Tekurep Crater Burial Material for History Learning at SMA PGRI 2 Palembang". This research was carried out in class X-8 of SMA PGRI 2 Palembang. This research is a type of development research using the Alessi & Trollip method. The aim of this research is to develop infographics using the Canva applicat…

HUKUM TELEKOMUNIKASI, PENYIARAN & TEKNOLOGI INFORMASI : Regulasi & Konvergensi

Edition

-

ISBN/ISSN

978-602-8650-18-2

Collation

xvii, 388 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

384 Bud h

PENGANTAR HUKUM UDARA NASIONAL dan INTERNASIONAL, BAGIAN PERTAMA

Di tengah berbagai permasalahn yang melanda dunia penerbangan nasional akhir- akhir ini, peranan hukum udara, khususnya di bidang penerbangan sangatlah penting. Namun sayang, belum banyak orang memahami masalah hukum udara, baik nasional maupun internasional. Hal ini disebabkan sumber bacaan yang berkaitan dengan masalah tersebut masih sangat terbatas. Untuk itulah, Buku Pengantar Hukum Udara N…

ANALISIS INSTAGRAM SEBAGAI SARANA KOMUNIKASI PUBLIK BALAI PENJAMINAN MUTU PEN…

The growth of communication technology and changing trends in the use of social media have encouraged the Kupang City Communication and Information Office to adapt to fulfill government tasks and activities. This study aims to analyze the management of Instagram social media by the Education Quality Assurance Center of South Sumatra Province. The theory used is the 4C Social Media Management Th…

STRATEGI KOMUNIKASI HUMAS PEMPROV SUMATERA SELATAN DALAM PENYELESAIAN PEMBANG…

This research will discuss the Public Relations Strategy of the South Sumatra Provincial Government in Completing the Construction of the Musi VI Bridge in Palembang. This research uses a qualitative approach using data collection methods, in-depth interviews, observation and documentation relevant to the research. Researchers used the concept of public relations strategy put forward by Cutlip,…

STRATEGI DESTINATION BRANDING DESA WISATA (STUDI PADA DESA WISATA TIPANG KECA…

Since the establishment of Lake Toba became one of the five super priority tourist destinations in Indonesia. Tipang village located in the Lake Toba area that has the potential of nature, culture and history, realizing Tipang village into a tourist village based on Batak culture and promising natural tourism potential. It aims to introduce to the community and promote the village through cultu…

REPRESENTASI SELF AWARENESS PADA SERIAL ANIMASI BY THE GRACE OF THE GODS SEAS…

This study examines the representation of self-awareness in the character Ryouma from the animated series By the Grace of The Gods Season 2 (2023) by applying Stuart Hall’s Representation Theory, Goleman’s Self-Awareness and Emotional Intelligence framework, and Peirce’s semiotic method. Six scenes were selected through purposive sampling and analyzed to identify how meaning is constructe…

PROFIL EFIKASI DIRI GURU BIMBINGAN DAN KONSELING SMA DI KABUPATEN OGAN ILIR

Self-efficacy is an individual's belief in their ability to successfully perform tasks, overcome obstacles, and achieve desired goals. This study aims to describe the selfefficacy profile of high school guidance and counseling teachers in Ogan Ilir Regency. The research approach used is quantitative with descriptive design. Data were collected using a psychological scale instrument and analyzed…

PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEM…

The beauty industry in Indonesia continues to experience rapid growth. Therefore, companies need to formulate and determine effective strategies to influence consumer purchasing decisions. This study aims to examine the influence of brand ambassadors and electronic word of mouth (e-WOM) on consumer purchasing decisions. Theories used in this research include the VisCAP Model by Rossiter & Percy…

PENGEMBANGAN BOOKLET DALAM UPAYA PENCEGAHAN PELECEHAN SEKSUAL PADA SISWA SMP …

The problem that occurred in this research was that there were students who experienced it sexual harassment, Guidance and Counseling teacher at SMP N 17 Palembang too have never provided sexual harassment prevention services with using booklet media. This research aims to produce a product in the form of booklet media in an effort to prevent sexual harassment that is valid and practical. This …

FENOMENA FLEXING SEBAGAI ALAT PROMOSI DI MEDIA SOSIAL (STUDI PADA AKUN TIKTOK…

TikTok is used as a marketing strategy by creating trending videos to attract people's attention. Many influencers are taking advantage of this opportunity by creating trending content such as flexing content. The flexing content carried out by Melvina Husyanti is used as a marketing strategy by showing achievements, wealth and luxury to attract people's attention. This research aims to determi…

TINJAUAN TERHADAP KEAMANAN RUANG ANGKASA BERDASARKAN OUTER SPACE TREATY 1967

Penggunaan ruang angkasa untuk tujuan militer berpotensi mengancam keamanan ruang angkasa dan stabilitas global. Dalam ketentuan Outer Space Treaty 1967 istilah “damai” atau frasa “tujuan damai” belum terdefinisi dengan jelas sehingga berujung pada ambiguitas yang berpotensi memunculkan penyelewengan atau penyalahgunaan ketentuan-ketentuan pada Outer Space Treaty 1967. Penelitian ini me…

POLA KOMUNIKASI PIMPINAN PADA BAGIAN PROTOKOL DAN KOMUNIKASI PIMPINAN DI KABU…

Abstract background: This research aims to determine leadership communication patterns in the Protocol and Leadership Communication section in Ogan Ilir Regency, this type of research is descriptive qualitative using communication pattern theory according to Onong Uchjiyana Efendy (2006: 11-14) regarding types of communication patterns, a collection of data collection methods used through inter…

REPRESENTASI MITOLOGI DALAM “FILM KKN DI DESA PENARI” (Analisis Semiotika…

The rapid development of mass media has increasingly made mass media a part of daily life needs. Film or movie is a kind of artificial art that contain messages, constructed in an audiovisual structure, and have the fluent to influence the audience. This research contains the representation of mythology in the film "KKN Di Desa Penari", therefore the theory used as the basis for this research i…

ANALISIS RESEPSI MENGENAI PROSES PERSIDANGAN JESSICA WONGSO DALAM FILM DOKUME…

This research aims to analyze audience reception in the documentary film "Ice Cold: Murder, Coffee, and Jessica Wongso". The research method employed is descriptive qualitative research using Stuart Hall's reception analysis, with data collection techniques including in-depth interviews, documentation, and literature review. The focus of this study is on applying Stuart Hall's reception analysi…

FUNGSI PENGGUNAAN AKUN ALTER X UNTUK SELF DISCLOSURE (Studi Mahasiswa Ilmu Ko…

Mahasiswa Ilmu Komunikasi memiliki keterkaitan dengan keterbukaan diri. Terdapat pengaruh signifikan antara konsep diri dan keterbukaan diri terhadap kemampuan komunikasi interpersonal mahasiswa. Keterbukaan diri menjadi komponen penting dalam komunikasi interpersonal yang merupakan aspek utama Ilmu Komunikasi. Pada angkatan 2020 yang merasakan dampak dari COVID-19 dimana yang secara umum menga…

PENGARUH TERPAAN IKLAN DAN DAYA TARIK MYSKILL.ID TERHADAP MINAT PENGGUNAAN ME…

This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…