This study is entitled "Health Service Communication Patterns in Mitigating Endemic Diseases in Palembang City", with the focus location being at the Dempo Ilir Timur I Health Center." The purpose of this study is "To determine the pattern of health service communication at the Dempo Health Center in dealing with endemic dengue fever in Palembang City. The theory used belongs to Matthew Seeger,…
ABSTRACT Analysis of Internal Communication Implementation on Employee Loyalty at CV. Adminpro Mitra Sukses Bersama in Karimun Regency This study aims to analyze the impact of internal communication on employee loyalty at CV. Adminpro Mitra Sukses Bersama in Karimun Regency, using Employee Engagement Theory as the theoretical framework. The applied methodology is qualitative descriptive, involv…
This research aims to evaluate the accountability and transparency of village fund allocation (ADD) management in Palemraya Village, Tanjung Pering Village and Tanjung Baru Village. The method used in this research is a qualitative approach with descriptive methods. The type of data used in this research is primary data in the form of interviews and secondary data in the form of village fund al…
Penelitian ini bertujuan untuk mengidentifikasi dan mengklasifikasikan sentimen pada ulasan pengguna aplikasi X (Twitter) ke dalam kategori positif dan negatif secara otomatis untuk memperoleh gambaran objektif mengenai persepsi pengguna. Kebaruan penelitian terletak pada penerapan rangkaian preprocessing teks secara lengkap berbasis TF-IDF yang dikombinasikan dengan evaluasi model menggunakan …
Kemajuan teknologi informasi yang pesat mendorong sektor kesehatan untuk bertransformasi menuju pemanfaatan platform digital demi meningkatkan efisiensi dan kemudahan akses layanan. Klinik Yamet Palembang, sebagai pusat terapi bagi anak berkebutuhan khusus, telah menggunakan media sosial sebagai kanal komunikasi utama, meskipun situs web resminya masih belum dioptimalkan secara maksimal. Permas…
Penelitian ini bertujuan untuk menganalisis prosedur dan persyaratan pengurusan sertifikasi halal produk Bogoh Roti berdasarkan Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Tujuan utama dari penelitian ini adalah untuk mengetahui pelaksanaan sertifikasi halal produk Bogoh Roti serta memahami akibat hukum apabila pelaku usaha Bogoh Roti melanggar ketentuan sertifikasi halal. M…
Rumah adalah kebutuhan primer bagi setiap individu, maraknya pembangunan properti membuat Perumahan Griya Permata mencari alternatif dalam melakukan pemasaran dengan tujuan keputusan pembelian. Penelitian ini bertujuan untuk mendapatkan hasil yang pasti mengenai pengaruh komunikasi interpersonal, pemasaran digital, dan tingkat pendidikan terhadap keputusan pembelian. Teori yang digunakan dalam …
Cataracts are the leading cause of blindness worldwide and in Indonesia, which are often treated too late due to limited access to medical services, especially in remote areas. Early detection is crucial to prevent more severe visual impairment. This study aims to develop a mobile application called CARA-Mata that utilizes Deep Learning technology with YOLOv11 architecture to detect cataracts e…
This study aims to evaluate the usability level of the Strava fitness application using the Post-Study System Usability Questionnaire (PSSUQ) and the Retrospective Think Aloud (RTA) method. A total of 128 respondents completed the PSSUQ questionnaire, while five respondents participated in RTA sessions to provide qualitative insights into their user experience. The analysis shows that Strava ha…
The rapid development of digital banking services has necessitated a deeper understanding of user perceptions and satisfaction levels. This study analyzes sentiment from user reviews of the Wondr by BNI app using a Knowledge Discovery approach and machine learning methods. Three classification algorithms were compared: Support Vector Machine (SVM), K-Nearest Neighbor (KNN), and Naive Bayes, eva…
This research alms to analyze how Indibiz by Telkom Indonesia South Sumatera Region uses digital marketing to build brand awareness. Digital marketing is a communication strategy that uses digital platforms to reach consumers more effectively. This study focuses on how Indibiz uses channels such as social media, content, SEO, and paid ads to improve brand recognition, especially among small and…
ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…
Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …
The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…
The purpose of the study is to modify the electric rubber tapping machine through the position of the power source and determine the performance of the electric rubber tapping machine. The research has been carried out from September 2023 to October 2023 in Beriang Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. The research method used were technical design and data presentat…
Isu dinasti politik menjadi perhatian publik yang semakin kuat menjelang Pemilu 2024, terutama ketika keterlibatan anggota keluarga dalam lingkar kekuasaan semakin tampak nyata. Penelitian ini bertujuan untuk mengungkap representasi dinasti politik melalui visualisasi cover story Majalah Tempo.co edisi Oktober–November 2023. Metode yang digunakan dalam penelitian ini adalah pendekatan kualita…
Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…
This study aims to analyze the representation of toxic masculinity in the Film Monster (2023) using Van Dijk’s Critical Discourse Analysis model. The focus of the study includes textual strategies used to construct the narrative of toxic masculinity, the characters’ social cognition in interpreting masculinity, and the influence of Japanese socio-cultural context on this construction. This …
ABSTRACT Film is a mass media that is used as a means of entertainment and art to be enjoyed by a wide audience. However, films can also be used as a means to convey messages or meaning to certain phenomena to a wide audience. This research aims to find out what message is conveyed in the film The Platform by Galder Gaztellu-urrutia, especially in terms of Social Class Inequality. This research…
4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…
This research analyzes the representation of loyalty and sacrifice in the film June & Kopi using Roland Barthes's semiotics with a descriptive qualitative approach that encompasses three layers of meaning: denotation,connotation, and myth. The main focus of the research is how these meanings are generated through visuals, dialogue, and narration, as well as how the film reproduces and deconstru…
This study aims to analyze the representation of social criticism toward marginalized groups in the film Agak Laen using Roland Barthes’ semiotic analysis. As a form of mass communication, film functions not only as entertainment but also as a powerful medium to express social inequalities and the realities of marginalized communities. This research adopts a qualitative method with Barthes’…
Deaf Students have hearing impairments, which create abstacles in interaction and communication during the teaching and learning process. Therefore, teachers must understand the communication patterns needed by deef students in order for them to effectively comprehend the material being delivered. The purpose of this study is to identify the communication patterns that occur between teachers an…
sebagian besar dari perusahaan, brand image memiliki peran penting dalam menarik mnat konsumen baru serta menjaga kepercayaan terhadap konsumen lama, serta mendorong kesetiaan dan memberi kepercayaan terhadap produk yang digunakan. penelitian dengan judul "Analisis Strategi Brand Image Toko Linda Kos,etik melalui Instagram dan Tiktok dalam meningkatkan Engagement" ini bertujuan untuk menemukan …
This research was conducted to find out what topics exist in the reporting of Lesti Kejora and Rizky Billar's domestic violence cases on online media Detik.com and Tribunnews. The analysis was conducted by comparing two periods, namely before and after Lesti Kejora withdrew the report. With the help of Octoparse and Voyant Tools, the researcher obtained a total of 2,110 news articles written be…
This research aims to explain the influence of parents' persuasive communication on children's learning motivation in distance learning. The theory used in this study is the communication persiasive theory developed by Alan H.Monroe (Rakhmat 2020:291) and the learning motivation theory proposed by Hamzah B Uno (2018:23). The research method used is a quantitative method. The population of this …
Economic growth is a key indicator of a country’s development success, including in the ASEAN-5 (Indonesia, Malaysia, Thailand, Singapore, and the Philippines), which serves as a major economic growth hub in Southeast Asia. This study analyzes the effect of government expenditure, gross fixed capital formation, and labor on economic growth during the period 2000–2023 using secondary data fr…
Every student should have high interpersonal communication skills in their life. In their life. The fact is that at SMK Negeri 5 Palembang there are still students who have low interpersonal communication skills. The purpose of group guidance can be as a preventive effort and students can improve their interpersonal communication skills. This research aims to determine the effect of group guida…