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PENGARUH VIRAL MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBEL…
This research aims to determine the influence of viral marketing and social media marketing on Mixue purchasing decisions in Palembang. This study uses a quantitative approach. Data collection was carried out by distributing questionnaires to 100 respondents using purposive sampling. The research results show that viral marketing has a significant effect on purchasing decisions with a t-value o…
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- xvii, 64 hlm.; ilus.; 29 cm
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- T1387552024
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PERUSAHAAN PROPERTI DAN REAL ESTA…
Penelitian ini betujuan untuk mengetahui perbedaan kinerja keuangan perusahaan properti dan real estate selama dan sesudah pandemi COVID-19 di Indonesia (Studi Kasus pada Perusahaan yang Tergabung Dalam Bursa Efek Indonesia). Populasi dalam penelitian ini adalah seluruh perusahaan properti dan real estate yang sudah terdaftar di Bursa Efek Indonesia sampai dengan tanggal 08 Maret 2023. Peneliti…
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- xviii, 59 hlm.; ilus.; 29 cm
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- T1389182023
PERBANDINGAN ABNORMAL RETURN, TRADING VOLUME ACTIVITY DAN HARGA SAHAM PERBANK…
Tujuan dari penelitian ini adalah untuk Penelitian ini bertujuan untuk untuk mengetahui dan menganalisis perbedaan pada Abnormal Return, Trading Volume activity dan harga saham sebelum dan sesudah pengumuman merger dan akuisisi pada perusahaan perbankan go public yang terdaftar di BEI pada periode 2018-2022. Populasi penelitian terdiri dari 42 perusahaan perbankan yang telah terdaftar di bursa …
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- xx, 94 hlm.; ilus.; 29 cm
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- T1386902024
PENGARUH FAKTOR SPESIFIK BANK DAN FAKTOR MAKROEKONOMI TERHADAP PERTUMBUHAN LA…
Penelitian ni bertujuan untuk mengetahui pengaruh antara faktor spesifik bank dan faktor makroekonomi terhadap pertumbuhan laba perbankan di Indonesia. Populasi dalam penelitian ini adalah semua perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2015-2022, yaitu sebanyak 47 perusahaan sektor perbankan dengan sampel penelitian sebanyak 9 perusahaan. Dengan menggu…
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- xvii, 78 hlm.; ilus.; 29 cm
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- T1387362024
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PENGUNJUNG DI 3D STABLE PA…
This research aims to determine the Influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study were all visitors to 3D Stable Palembang using a sample of 100 respondents. The data collection method used in this research is a questionnaire. The analysis technique used is multiple linear regressi…
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- xvi, 71 hlm.; ilus.; 29 cm
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- T1382722024
PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM PERUSAHAAN SUB SEKTOR MAKANAN …
This study aims to analyze the effect of liquidity proxied by Current Ratio, solvency proxied by Debt to Equity Ratio and profitability proxied by Return on Equity on the stock price of the food and beverage sub-sector in Indonesia for the period 2017-2022. The research method uses a quantitative approach with the sampling method used is purposive sampling consisting of 17 food and beverage sub…
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- xvii, 68 hlm.; ilus.; 29 cm
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- T1376122023
PENGARUH ARUS KAS TERHADAP KINERJA KEUANGAN PERUSAHAAN SEKTOR PERTAMBANGAN YA…
Penelitian ini memiliki tujuan untuk menganalisis Arus Kas yang dapat mempengaruhi Laba Bersih, dengan menggunakan variabel Arus Kas Pendanaan, Arus Kas Investasi, dan Arus Kas Operasi pada perusahaan sektor Pertambangan yang terdaftar di Bursa Efek Indonesia. Penelitian ini diambil dari lima tahun terakhir yaitu 2018 hingga 2022. Teknik pengambilan sampel menggunakan purposive sampling sehingg…
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- xviii, 77 hlm.; ilus.; 29 cm
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- T1386452024
PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN …
This research aims to find out how much influence promotions via Instagram social media have on Hydro Coco purchasing decisions among members of the "Palembang Runners" community in Palembang City. This type of research is causal research with quantitative methods. Sampling used probability sampling techniques, namely simple random sampling and the Slovin formula with a sample size of 100 respo…
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- xxvii, 68 hlm.; ilus.; 29 cm
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- T1388372024
PENGARUH BRAND IMAGE DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PR…
This research aims to determine how brand image and discounts influence the purchasing decisions of All New Honda BR-V products at Honda Maju Motor Tj. Api-api Palembang showroom. The research method employed is quantitative with a descriptive approach. The data used in this study are primary data, and the sampling technique is purposive sampling. The sample consists of 143 respondents who are …
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- xvii, 83 hlm.; ilus.; 29 cm
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- T1388222024
FAKTOR – FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR…
This research aims to empirically examine the influence of working capital turnover (WCT), liquidity (CR), and solvency (DAR) with firm size as a control variable on profitability (ROA) in manufacturing companies in Indonesia. The research data consist of panel data comprising 2940 observations of manufacturing companies over a ten-year period. The data were obtained from the workspace reviniti…
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- xvi, 105 hlm.; ilus.; 29 cm
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- T1407072024
PENGARUH MODAL DAN UKURAN BANK TERHADAP TINGKAT EFISIENSI PERBANKAN (STUDI PA…
This study aims to examine the effect of bank capital and size on the level of banking efficiency. The data used in this research is panel data, with the data collection technique used is archival data analysis. The calculation period starts from 2011-2021. The sampling method used was purposive sampling method using 228 samples selected from conventional banking sectors in ASEAN 5 countries. R…
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- xv, 70 hlm.; Ilus.; 29 cm
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- T1018822023
KINERJA KEUANGAN DAN PENGARUHNYA TERHADAP HARGA SAHAM PERUSAHAAN SEKTOR PERTA…
Penelitian ini bertujuan untuk menganalisis pengaruh Likuiditas yang diproksikan dengan Current Ratio, Solvabilitas yang diproksikan dengan Debt To Equity Ratio dan Profitabilitas yang diproksikan dengan Return On Equity terhadap Harga Saham sektor pertambangan di Bursa Efek Indonesia (BEI) periode 2017-2021. Metode penelitian menggunakan pendekatan kuantitatif dengan metode ordinary least suar…
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- xi, 79 hlm.; ilus.; 29 cm
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- T1119922023
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI KOT…
This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in SOuth Tangerang City. This research is a quantitative research with survey method. The data used in this research are primary data and secondary data. The sampling technique used was a non-probability technique. Data was collected through a questionnaire distributed online using Google F…
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- xv, 86 hlm.; Ilus.; 29 cm
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- T1034452023
ANALISIS TINGKAT KESEHATAN BANK SYARIAH MILIK PEMERINTAH SEBELUM DAN SESUDAH …
Penelitian ini bertujuan untuk mengetahui perbedaan tingkat kesehatan bank syariah milik pemerintah sebelum dan sesudah merger dengan menggunakan metode Risk Profile, Good Corporate Governance, Earnings dan Capital. Penelitian ini menggunakan metode kuantitatif dan komparatif dengan jenis data sekunder berupa laporan keuangan triwulan yang diperoleh dari website resmi bank dan www.ojk.co.id. Sa…
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- xix, 73 hlm.; ilus.; 29 cm
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- T1022552023
FAKTOR-FAKTOR YANG MEMPENGARUHI LITERASI KEUANGAN DIGITAL PADA GENERASI Z.
The study aims to determine and analyze the factors that affect digital financial literacy in generation Z. This research uses a quantitative method with a questionnaire as a research instrumen. The population in this study focused on undergraduate students in the Management Departement of the Faculty of Economics at Sriwijaya University and there were 1.004 people. The research sample is deter…
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- xvii, 61 hlm.; ilus.; 29 cm
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- T1306552023
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER SATISFACTION PADA MOBILE APPLI…
This study aims to analyze the effect of e-service quality on e-customer satisfaction in the KAI Access mobile application of PT Kereta Api Indonesia (Persero) (Study at PT Kereta Api Indonesia Divre III Palembang). This study used a quantitative approach with data collection methods through questionnaires. The population in this study are people in Palembang City who have used the KAI Access m…
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- xiii, 75 hlm.; ilus.; 29 cm
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- T1136972023
PENGARUH CORPORATE GOVERNANCE INDEX TERHADAP KINERJA KEUANGAN PERUSAHAAN.
This study aims to determine the effect of the corporate governance index on the company’s financial performance. The population in this study were all companies registered in the corporate governance perception index (CGPI) rating program conducted by the independent agency the indonesian institute for corporate governance (IICG) in 2017-2021, totalling 63 companies using a purposive samplin…
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- xix, 83 hlm.; ilus.; 29 cm
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- T1025572023
PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MANYO FACTORY…
This study aims to determine and analyze how the influence of brand ambassador including Visibility, Credibility, Attractiveness, and Power as the dimensions on purchasing decisions of Manyo Factory product on Generation Z of Palembang City.This study used primary data collected through a questionnaire from a sample of 100 respondents and were processed with SPSS Statistics 27. The analytical m…
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- xxi, 94 hlm.; ilus.; 29 cm
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- T1034682023
PENGARUH CORPORATE SOCIAL RESPONSIBILITY PADA PROGRAM DESA BRILIAN 2022 TERHA…
This study aims to find out about the influence of corporate social responsibility (CSR) which consists of the variables Human Resources (people), Profit (prosperity), and environment (planet) on the company's brand awareness in this study using the Desa Brilian 2022 Program in Burai Village, Tanjung Batu Subdistrict formed by PT. Bank Rakyat Indonesia. The data used is primary data obtained fr…
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- x, 76 hlm.; Ilus.; 29 cm
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- T1278042023
PENGARUH DIVIDEND PER SHARE DAN EARNING PER SHARE TERHADAP HARGA SAHAM PADA P…
The purpose of this study was to examine the effect of dividend per share and earnings per share on stock prices in mining companies listed on the IDX with the addition of control variables in the form of firm value and firm age. This study selected samples using the purposive sampling method and used panel data regression analysis during the 2017-2021 period in 11 mining companies listed on th…
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- xvi, 71 hlm.; ilus.; 29 cm
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- T1018042023
DETERMINAN STRUKTUR MODAL PADA BANK KOMERSIAL DI KAWASAN ASIA.
Capital structure describes the proportion of debt used to fund company operations. investors can see the balance between the level of return and risk of their investment when investors know the company's capital structure. This research explains the determinants of capital structure in commercial banks in the Asian region. The sample for this research consists of commercial banks in the Asian …
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- xviii, 73 hlm.; Ilus.; 29 cm
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- T1307082023
PENGARUH LABELISASI HALAL DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI …
This study aims to determine the effect of Halal Labeling and Brand on consumer purchasing decisions at Sushi Tei outlets in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique used purposive sampling technique. The sample studied in this study was 100 respondents who were active students of the Faculty of Economic…
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- xx, 68 hlm.; ilus.; 29 cm
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- T1073672023
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GOFOOD (ST…
This study aims to determine the effect of service quality and price on GoFood purchasing decisions among general users of the GoJek application service in the city of Palembang. This research is a type of quantitative research, using primary data by distributing g-form questionnaires to 100 respondents. Data were analyzed using multiple regression analysis techniques and had been tested for va…
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- xxii, 81 hlm. ilus.; 29 cm
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- T1291232023
PENGARUH KEBIJAKAN INVESTASI, KEBIJAKAN PENDANAAN DAN KEBIJAKAN DIVIDEN TERHA…
Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan investasi, kebijakan pendanaan dan kebijakan dividen terhadap nilai perusahaan (studi kasus pada perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di bursa efek indonesia periode 2017-2021). Populasi dalam penelitian ini adalah semua perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di bursa efek in…
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- xix, 76 hlm.; ilus.; 29 cm
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- T1030192023
PERTUMBUHAN KREDIT DAN RISIKO BANK; STUDI EMPIRIS PADA BANK KOMERSIAL DI ASIA…
Penelitian ini dilakukan untuk menguji pengaruh pertumbuhan kredit dan risiko perbankan di Asia-Pasifik. Studi ini mengumpulkan data dari 353 bank komersial yang terdaftar di Bankfocus dari tahun 2012 hingga 2021. Penelitian dilakukan dengan estimasi Generalized least square (GLS) yang menunjukkan hubungan antara pertumbuhan kredit dan risiko bank. Risiko bank diproksikan dengan Non Performing …
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- xviii, 66 hlm.; Ilus.; 29 cm
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- T1035752023
PENGARUH PROFITABILITAS TERHADAP STABILITAS BANK DI NEGARA-NEGARA ASIA PASIFIK.
The purpose of this study is to analyze the effect of profitability on bank stability in Asia Pacific countries. The data used is commercial bank data obtained from BankFocus from 2011-2021. The analytical method used is panel data regression analysis using the STATA statistical program. The results of this study show a different effect based on the proxy used to test the effect of profitabilit…
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- xviii, 54 hlm.; Ilus.; 29 cm
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- T1018622023
ANALISIS BRAND IMAGE DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANG…
Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan e-promotion terhadap keputusan pembelian kopi kenangan cabang lemabang kota palembang. Metode penelitian yang digunakan adalah metode kuantitatif. Pengambilan sampel menggunakan teknik non-probability sampling dengan jumlah sampel 100 responden. Analisis data yang digunakan adalah dengan uji t, uji F dan analisis regresi linea…
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- xvii, 89 hlm.; ilus.; 29 cm
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- T1141252023
AKTOR-FAKTOR YANG MEMPENGARUHI RISIKO BANK PADA BANK KOMERSIAL DI ASEAN.
This study aims to determine the effect of Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Operational Efficiency (BOPO), Inflation dan Exchange Rates to Non Performing Loan (NPL). The number of samples in this study is 151 commercial banks in ASEAN which fulfills the sample criteria based on purpoosive sampling method. This study take place over a periode of year 2013-2022. The rese…
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- xviii, 78 hlm.; ilus.; 29 cm
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- T1291872023
PENGARUH OFF-BALANCE SHEET TERHADAP RISIKO BANK DI ASIA.
Off-balance sheet (OBS) activities include trading financial instruments and generating income from service fees (fees) and loan sales, namely activities that affect bank profits but are not visible on the balance sheet. This account is used as a place to record transactions that have not effectively resulted in changes to the bank's assets or liabilities. This research explains the influence o…
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- xvii, 72 hlm.; ilus.; 29 cm
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- T1307042023
FAKTOR YANG MEMPENGARUHI PROFITABILITAS PERBANKAN DI NEGARA ASEAN-6.
This study aims to determine the factors that affect banking profitability in ASEAN -6 countries. The data used is secondary data obtained from Moody's Analytics Bankfocus. The population of this study consists of six countries in ASEAN in 2018-2022 totaling 295 banks using the Purposive Sampling technique. The data analysis technique used is multiple linear regression analysis using SPSS softw…
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- xiii, 76 hlm.; ilus.; 29 cm
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- T1307122023
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