Filter by
PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…
The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 63 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1911732025
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN PELANGGAN PENUMPA…
This study aims to analyze the influence of customer identification, customer acquisition, customer retention, and customer development, both partially and simultaneously, on customer satisfaction of Sriwijaya Air airline in Palembang. The study uses a quantitative approach with a causal research type. Primary data were obtained by distributing questionnaires to 100 Sriwijaya Air passenger resp…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 113 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1913352025
PENGARUH GAYA KEPEMIMPINAN TRANSAKSIONAL DAN KEPUASAN KERJA TERHADAP KINERJA …
Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transaksional dan kepuasan kerja terhadap kinerja pegawai RSUD Sungai Lilin. Penelitian ini menggunakan metode kuantitatif dengan teknik sensus, di mana seluruh populasi yang terdiri dari 118 pegawai RSUD Sungai Lilin dijadikan responden. Instrumen yang digunakan berupa kuesioner, dan data dianalisis dengan uji regresi linie…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- iii, 100 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1910052025
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KARYAWAN SEKOLAH…
Penelitian ini menganalisis pengaruh disiplin kerja dan motivasi kerja terhadap kepuasaan karyawan di Sekolah Luar Biasa Yayasan Pembinaan Anak Cacat. Penelitian menggunakan metode kuantitatif dengan teknik sensus, dengan seluruh populasi 46 karyawan Sekolah Luar Biasa Yayasan Pebinaan Anak Cacat. Data yang dikumpulkan melalui kuesioner dan dianalisis menggunakan Teknik analisis regresi linier …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 159 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1910242025
PENGARUH WORK LIFE BALANCE DAN K3 (KESELAMATAN DAN KESEHATAN KERJA) TERHADAP …
By: This study aims to analyze the effect of Work Life Balance and Occupational Health and Safety (OHS) on employee performance at PT. Lematang Tanjung Enim. This research employs a quantitative method with a descriptive and associative approach. The data were collected through questionnaires distributed to employees using a saturated sampling technique. Data analysis was conducted using validi…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 131 hlm.; ilus.; tab.; 29 cm
- Series Title
- -
- Call Number
- T1935922026
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI PT PLN (PERSERO) UP3 PALEM…
This study aims to examine the effect of organizational culture and organizational commitment on employee performance at PT PLN (Persero) UP3 Palembang. This research employs a quantitave approach. The population of this study consist of all permanent employees at PT PLN (Persero) UP3 Palembang, totaling 80 employees, and a saturated sampling technique was applied. Data were collected through t…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 131 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1908102025
PENGARUH PENERAPAN WORK FROM ANYWHERE (WFA) DAN DISIPLIN KERJA TERHADAP KINER…
This study aims to determine the influence of the implementation of Work From Anywhere (WFA) and work discipline on employee performance within the Bureau of Organization and Human Resources, National Research and Innovation Agency (BRIN). This research employs a descriptive analysis with a quantitative approach. The sample consists of 62 employees from the Bureau of Organization and Human Reso…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 135 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1906582025
PENGARUH STRES KERJA DAN PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION PADA …
This study aims to determine the effect of work stress and career development on turnover intention at Bank BTN, Kemuning Branch, Palembang City. The population in this study consists of all permanent employees working in the collection, credit, NPL collection, and LAR units at Bank BTN, Kemuning Branch, Palembang City. The sampling technique used is the saturated sampling method, with a total …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xi, 122 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1899792025
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PUSKESMAS…
This study aims to determine how work discipline and work motivation affect the performance of employees at the Cahya Maju Community Health Center. This is a quantitative study. The population used was all employees at the Cahya Maju Community Health Center, with a sample size of 44 people, using saturated sampling technique. Data was obtained by distributing questionnaires to respondents. The …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 186 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1900502025
PENGARUH CITRA MEREK DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN …
Tujuan penelitian ini adalah untuk mengkaji bagaimana keputusan pembelian produk tabir surya Wardah di Kota Palembang dipengaruhi oleh E-WOM dan citra merek. Hubungan kausal antara variabel independen citra merek dan E-WOM dengan variabel dependen keputusan pembelian diteliti menggunakan pendekatan kuantitatif dengan metodologi eksplanatori. Data sekunder dikumpulkan dari berbagai publikasi dan…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 75 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1906682025
PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA SMP NEGE…
This study aims to determine how competence and work discipline affect employee performance at SMP Negeri 57 Palembang. This research is quantitative in nature. The population in this study consisted of all civil servant (ASN) teaching staff at SMP Negeri 57 Palembang, totaling 41 people, using a saturated sampling technique. The data were obtained through the distribution of questionnaires to …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 147 hlm.; ilus.; tab.; 29 cm
- Series Title
- -
- Call Number
- T1900832025
PENGARUH EMPLOYEE ENGAGEMENT DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZ…
Penelitian ini bertujuan untuk menganalisis pengaruh employee engagement dan kepuasan kerja terhadap organizational citizenship behavior (OCB) pada karyawan Aftersales Department PT Union Mega Auto Palembang. Metode Penelitian yang digunakan adalah metode deskriptif kuantitatif dengan pengumpulan data menggunakan kuesioner. Populasi dalam penelitian ini adalah karyawan Aftersales Department PT …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 138 hlm.; ilus.; tab.; 29 cm
- Series Title
- -
- Call Number
- T1900442025
PENGARUH INDIVIDUAL CAREER DEVELOPMENT DAN SELF-EFFICACY TERHADAP KEPUASAN KE…
Penelitian ini bertujuan untuk mengeksplorasi sejauh mana individual career development dan self-efficacy dapat mernberikan pengaruh terhadap kepuasan kerja karyawan pada PT. Pupuk Sriwidjaja Palembang bagian sarana & umum. Studi ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner sebagai instrumen untuk memperoleh data primer dari respcnden. Popul…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 100 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1810392025
PENGARUH EMPLOYEE ENGAGEMENT DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI P…
Employee engagement reflects an employee's positive or negative view of their work. Understanding and improving employee performance can support the performance and success of a company/organization. Employee engagement and organizational culture play an important role in influencing employee performance. This study aims to analyze the influence of employee engagement and organizational culture…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 97 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1806302025
PENGARUH FINANCIAL TECHNOLOGY (FINTECH) TERHADAP PENDAPATAN UMKM DI KECAMATAN…
This study aims to determine the effect of financial technology (fintech), particularly P2P Lending and QRIS services, on the income of Micro, Small, and Medium Enterprises (MSMEs) in Tugumulyo District. A quantitative approach was used with primary data obtained from 70 MSME respondents through questionnaires. Data analysis was conducted using multiple linear regression analysis, including val…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 81 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1840722025
PENGARUH KESELAMATAN KESEHATAN KERJA (K3) DAN LINGKUNGAN KERJA NON FISIK TERH…
Penelitian ini bertujuan untuk menganalisis pengaruh keselamatan kesehatan kerja dan lingkungan kerja non fisik terhadap kinerja karyawan PT PLN (Persero) Unit Layanan Pelanggan (ULP) Tebing Tinggi. Penelitian ini adalah penelitian kuantitatif deskriptif dengan melibatkan seluruh karyawan anggota Divisi Keselamatan Kesehatan dan Lingkungan (KKL). Data dikumpulkan melalui kuesioner. Teknik sampl…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 90 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1816742025
PENGARUH CURRENT RATIO, RETURN ON ASSET, DAN DEBT TO ASSET RATIO TERHADAP NIL…
The purpose of this study is to analyze how the Current Ratio (CR), Return on Assets (ROA), and Debt to Asset Ratio (DAR) influence the Firm Value (PBV) of pharmaceutical companies listed on the Indonesia Stock Exchange in 2018-2024. The population of the company is 12 companies. Based on the purposive sampling method, the number of samples in this study is 5 companies. This study uses panel da…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 60 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1817512025
PENGARUH CITRA MEREK DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOS…
This study aims to analyze the effect of brand image and price discount on purchasing decisions of Kanzler sausage products among students of the Faculty of Economics, Sriwijaya University. The research is motivated by the increasing competition in the processed food industry and the phenomenon of rising sausage consumption among students, despite health concerns associated with processed meat …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 93 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1842302025
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN BUDAYA ORGANISASI TERHADAP …
This study aims to analyze the influence of Occupational Safety and Health (K3) and Organizational Culture on the performance of employees of PT Pama Persada Tanjung Enim Palembang. The research approach uses quantitative methods with data collection techniques through distributing questionnaires to 86 respondents. The data analysis techniques used in this study are validity test, reliability t…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 84 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1841032025
PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PENGGUNA APLIKASI GOJEK DI…
This study aims to determine the effect of E-Service Quality on E-Satisfaction among Gojek application users in Palembang. The researchers utilized primary data obtained through questionnaire distribution to respondents. The intended sample size for this study was 100 respondents, with a total of 140 respondents collected, The criteria for respondents in this study include residents domiciled o…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 86 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1843592025
PENGARUH KINERJA KEUANGAN DAN KEBIJAKAN DIVIDEN TERHADAP RETURN SAHAM PERUSAH…
This study aims to analyze the effect of financial performance and dividend policy on stock returns of health sector companies listed on the Indonesia Stock Exchange for the period 2020–2024. The financial performance variables used in this study include Return on Equity (ROE), Debt to Equity Ratio (DER), Current Ratio (CR), and Total Asset Turnover (TATO), while the dividend policy is measur…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 102 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1842472025
DIGITAL FINANCIAL SERVICES DAN IMPLIKASINYA TERHADAP LIKUIDITAS PERBANKAN DI …
Perkembangan pesat Digital Financial Services (DFS) telah merevolusi industri perbankan di Asia, membawa peluang efisiensi sekaligus tantangan terhadap stabilitas likuiditas. Penelitian ini bertujuan untuk menganalisis pengaruh adopsi DFS terhadap likuiditas perbankan di kawasan Asia serta menguji peran moderasi ukuran bank (size) dalam hubungan tersebut. Menggunakan data panel seimbang (balanc…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 58 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1843452025
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA SATUAN POL…
This study aims to analyze the effect of motivation and work discipline on employee performance in the Civil Service Police Unit Kepahiang. This study design uses quantitative methods assisted by descriptive. Determining the number of samples in this study used the Simple Random Sampling technique, namely a portion of employees who were considered to represent the total number of employees with…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 89 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1564552024
PENGARUH KETERAMPILAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PADA CV.…
This study aims to analyze the influence of skills and work experience on employee performance at CV. Boga Utama Amanda Brownies Palembang. The research method used is a quantitative approach. The sampling technique applied is probability sampling with a total of 40 respondents. The data analysis techniques used in this study are the t-test, f-test, and multiple linear regression analysis. The …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 68 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1807792025
PENGARUH RISIKO KREDIT, PERMODALAN, LIKUIDITAS DAN UKURAN PERUSAHAAN TERHADAP…
This research aims to empirically test the effect of credit risk, capital, liquidity and company size on the profitability of banking companies in ASEAN-S during 2018-2022. The samples were taken by using the purposive sampling method that produced 435 obervations. However after doing the outliers test, the observations become 418. The hypothesis is tested using the Random Effect Model (REM). T…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 73 hlm.; ilus.; tab, 29 sm
- Series Title
- -
- Call Number
- T1564532024
PENGARUH KETERLIBATAN WANITA DALAM KEPUTUSAN STRUKTUR MODAL DI INDONESIA
This research aims to empirically examine the impact of women’s involvement on the board of directors on capital structure decisions in non-financial companies in Indonesia during the period from 2018 – 2022. The sampling technique used was purposive sampling, resulting in 431 observations. Capital structure decisions in this study are proxied by four measurements, namely, Debt to assets ra…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 101 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1565592024
PENGARUH DISIPLIN KERJA DAN KESEHATAN DAN KESELAMATAN KERJA (K3) TERHADAP KIN…
Penelitian ini bertujuan untuk mengetahui Pengaruh Disiplin Kerja dan Kesehatan dan Keselamatan Kerja (K3) terhadap Kinerja Karyawan pada PT MSA cabang Karang Agung Estate (KAE). Populasi penelitian yaitu karyawan yang bekerja pada areal perkebunan yang berjulah 97 orang, dengan menggunakan teknik sampling jenuh. Teknik sampling jenuh adalah teknik penentuan sampel bisa semua anggota populasi d…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 87 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1493512024
PENGARUH ELECTRONIC WORD OF MOUTH NEGATIF DAN DISSATIFACTION TERHADAP BRAND S…
Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth negatif dan dissatisfaction terhadap brand switching pada konsumen Starbucks di Kota Palembang. Metode yang digunakan adalah penelitian kuantitatif dengan teknik purposive sampling dan melibatkan 151 responden. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan regresi linier berganda. Hasil peneliti…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 118 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1885142025
PENGARUH E-WOM TERHADAP KEPUTUSAN PENGGUNA JASA PT KAI DI KOTA PALEMBANG PADA…
This research aims to determine the effect of E-Wom on the decision to use PT KAI services in Palembang City in the economy class. The method used in this research is descriptive quantitative. The population in this study were all PT KAI Economy Class Users in Palembang city during the last 4 years. With a sample size of 100 people. The data analysis technique used is multiple linear regression…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 71 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1565992024
PENGARUH LINGKUNGAN KERJA NON-FISIK DAN PENGEMBANGAN KARIR TERHADAP RETENSI K…
This study aims to determine the effect of non-physical work environment and career development on employee retention at PT. Ulima Nitra Site BGG Lahat. The method used in this study is quantitative descriptive. The population in this study was 70 respondents and used saturated samples so that the sample was the entire research population who were employees at PT. Ulima Nitra Site BGG Lahat. Th…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 112 hlm.; ilus,; tab, 29 cm
- Series Title
- -
- Call Number
- T1837662025
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography