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IMPLEMENTASI KOMUNIKASI PERSUASIF KPU PROVINSI SUMATERA SELATAN DALAM MENINGK…
This study aims to determine how the implementation of persuasive communication by the South Sumatra Provincial KPU increases political participation in the 2024 election. This study uses a qualitative descriptive method with a persuasive communication theory approach proposed by Melvin L. De Fleur and Sandra J. Ball-Rokeach. Research data were obtained from interviews, observations, and docume…
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- ix, 69 hlm.; tab.; 29 cm.
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- T1694972025
RESEPSI AUDIENS TERHADAP SERIAL YOUTUBE RUANGGURU CLASH OF CHAMPIONS SEBAGAI …
This study analyzes the audience's reception of the Ruangguru Clash of Champions YouTube series as an educational show. Using Stuart Hall's Encoding-Decoding theory, this research examines how Generation Z as active users of digital media, interpret the series. This research uses a qualitative approach with in-depth interviews and discussions on the Small Group Discussion (SGD) forum to identif…
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- xxi, 71 hlm.; tab.; 29 m.
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- T1700112025
REPRESENTASI PEMBUNGKAMAN KORBAN PELECEHAN SEKSUAL PADA TOKOH UTAMA DALAM FIL…
Sexual harassment within academic institutions was frequently suppressed, with victims being silenced to preserve the institution's reputation and safeguard the perpetrators. Victim silencing in film Penyalin Cahaya was depicted through the character of Suryani, who attempted to seek truth and justice regarding her scholarship issues. This study aimed to analyze the representation of victim sil…
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- xviii, 79 hlm.; tab.; 29 cm.
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- T1744822025
EFEKTIVITAS STRATEGI PEMASARAN MELALUI TIKTOK DALAM MENINGKATKAN PRODUK SCARLETT
Penelitian ini dilatarbelakangi oleh penggunaan media sosial berupa TikTok yang dimana untuk meninjau efektivitas dari strategi pemasaran guna melihat seberapa efektif dalam meningkatkan kesadaran merek tiap individu terhdapat suatu produk, yang dimana dalam penelitian ini yang menjadi subjek penelitian adalah produk Scarlett. Penelitian ini bertujuan untuk mengetahui dan menjelaskan apakah ter…
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- xvii, 184 hlm., ilus., tab.; 29 cm
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- T1744392025
REPRESENTASI KELAS SOSIAL DALAM FILM HUNGER (ANALISIS SEMIOTIKA ROLAND BARTHES)
Makanan tidak hanya berperan sebagai kebutuhan dasar, tetapi juga mencerminkan kelas sosial. Perbedaan akses, jenis, kebiasaan makan dan penempatan sebuah makanan menunjukkan adanya hierarki sosial. Kelompok ekonomi tinggi cenderung mengonsumsi makanan berkualitas, sedangkan kelompok menengah ke bawah lebih fokus pada kebutuhan pokok. Salah satu film yang menggambarkan realitas ini ialah film H…
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- xvii, 184 hlm., ilus., tab.; 29 cm
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- T1744502025
BIAS MEDIA TERHADAP PEMBERITAAN CALON TUNGGAL PILKADA OGAN ILIR 2024: ANALISI…
Penelitian ini bertujuan untuk mengungkap adanya bias media dalam pemberitaan calon tunggal pada Pilkada Ogan Ilir 2024 di media online Sripoku.com. Fokus utama penelitian ini adalah menganalisis wacana pemberitaan yang ditampilkan media tersebut menggunakan model analisis wacana kritis Teun A. van Dijk, yang mencakup struktur makro, superstruktur, dan struktur mikro. Sumber data dalam peneliti…
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- xv, 56 hlm., ilus., tab.; 29 cm
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- T1743662025
PENGARUH PERSONAL BRANDING DEDDY CORBUZIER TERHADAP BRAND AWARENESS PLATFORM …
Penelitian ini berjudul "Pengaruh Personal Branding Deddy Corbuzier Terhadap Brand Awarness Platform Reksadana Bibit" Penelitian ini bertujuan untuk melihat tingkat pengaruh Personal Branding Deddy Corbuzier terhadap pengenalan aplikasi Bibit, serta seberapa besar pengaruh Personal Branding tersebut dalam meningkatkan Brand Awarness. Teori yang digunakan dalam penelitian ini adalah Teori Person…
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- xiii, 62 hlm.; ill.; tab.; 29 cm.
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- T1743912025
REPRESENTASI ISU POLITIK DINASTI PADA PEMBERITAAN MAJALAH TEMPO (ANALISIS WAC…
This study aims to reveal how Tempo magazine represents the issue of political dynasties in its coverage titled “Dinasti Tiada Henti” in the May 13–19, 2024 edition. The research employs a qualitative method using critical discourse analysis, analyzing the cover and three main news articles through three elements: text analysis, social cognition analysis, and social context analysis. Data…
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- xiii, 98 hlm.; tab.; ilus.; 29 cm.
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- T1743782025
ANALISIS FRAMING PEMBERITAAN RANCANGAN UNDANG-UNDANG PEMILIHAN KEPALA DAERAH …
Framing analysis is a research method used to understand and examine how an issue or event is framed by the media. This study aims to analyze how the news of the Revision of the Regional Head Election Law (RUU Pilkada) is framed in the online media CNNIndonesia.com. This study uses a qualitative descriptive approach with Robert N Entman's framing analysis model, which consists of four devices: …
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- xiv, 138 hlm.; ill.; tab.; 29 cm.
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- T1743892025
FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS AKUN MEDIA SOSIAL BAWASLUSEBAGAI …
Media sosial dianggap memiliki peran penting dalam mempengaruhi perilaku memilih masyarakat, maka dari itu Bawaslu menggunakan berbagai media sosial sebagai sarana sosialisasi Pemilu kepada masyarakat. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang dominan mempengaruhi efektivitas akun media sosial Bawaslu sebagai sarana sosialisasi pemilu terhadap pilihan masyarakat pada Pemilu 2…
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- xiii, 86 hlm.; ill.; tab.; 29 cm.
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- T1742992025
ANALISIS RESEPSI ANGGOTA KOMUNITAS SOLIDARITAS PEREMPUAN TERHADAP KONTEN YOUT…
Youtube merupakan aplikasi berbagi video yang banyak digunakan di Indonesia untuk mencari hiburan ataupun informasi yang sedang hangat salah satunya childfree. Munculnya fenomena childfree menjadi perbincangan di media sosial serta menuai beragam tanggapan dari masyarakat. Salah satu channel Youtube yang membahas childfree adalah channel Ngobrol Asix yang mengundang Lulu Kianna sebagai narasumb…
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- xii, 41 hlm.; ill.; tab.; 29 cm.
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- T1743082025
ANALISIS SENTIMEN ISU CHILDFREE PADA KOMENTAR MEDIA SOSIAL YOUTUBE INFLUENCER…
Media sosial menjadi wadah representasi isu - isu sosial yang berkembang dalam masyarakat, salah satunya ialah fenomena childfree yang menuai pro dan kontra. Isu ini mencuat setelah influencer Gitasav secara terbuka menyampaikan pilihannya untuk tidak memiliki anak melalui platform Youtube. Penelitian ini bertujuan untuk menganalisis sentimen publik terhadap isu childfree dalam komentar - komen…
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- x, 96 hlm.; ilus. tab.; 29 cm
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- T1741432025
DISONANSI KOGNITIF WARGANET DI X TERKAIT PRAKTIK CANCEL CULTURE TERHADAP FILM…
Di Indonesia, fenomena praktik budaya pembatalan mulai banyak dilakukan oleh warganet khususnya di media sosial X. Film Like and Share mendapat budaya pembatalan dari warganet X karena skandal salah satu pemeran utamanya yang terlibat perselingkuhan dengan pria beristri. Penelitian ini bertujuan untuk mengetahui gambaran disonasi kognitif warganet saat film Like & Share mendapatkan pembatalan d…
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- xv, 100 hlm.; ilus.; 29 cm
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- T1405022024
PENGARUH TERPAAN IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADA…
This study aims to determine whether there is an effect of exposure to BCA Bank's educational advertisement "Don't Know? Love No!" on people's understanding of digital literacy. This research uses quantitative research methods with non-probability sampling techniques, purposive sampling type of withdrawal, so as to obtain 89 respondents who are Sriwijaya University Communication Science student…
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- xv, 59 hlm.: Ilus., tab.; 29 cm
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- T1742892025
EKSPLORASI MAKNA INTERAKSI PARASOSIAL DALAM RESPONS ARMY TERHADAP KASUS DRIVI…
This study aims to explore how parasocial interactions shape fans' emotional responses to the DUI case involving Suga BTS on social media X Using Horton and Wohl's theory of parasocial relationships, this research seeks to understand the process of meaning making in the dynamics of fandom and digital communication, and examine the influence of parasocial ties on online responses when controvers…
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- vi, 48 hlm.; 29 cm.
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- T1741652025
REPRESENTASI KECEMASAN PADA LIRIK LAGU "WHAT WAS I MADE FOR" KARYA BILLIE EILISH
The study titled “Representation of Anxiety in the Lyrics of 'What Was I Made For' by Billie Eilish” aims to analyze the representation of anxiety contained in the song's lyrics. This research uses a qualitative method through a semiotic theoretical approach. The semiotic theory used in this study is Ferdinand de Saussure’s semiotics, which is applied to uncover the meaning of the signifi…
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- viii, 45 hlm.:ilus.; 29 cm
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- T1741542025
STRATEGI KOMUNIKASI HER SPHERE DALAM MEMBANGUN KESADARAN DAN PEMBERDAYAAN PER…
This study aims to analyze the communication strategies implemented by Her Sphere in its 2022–2024 campaigns using Hafied Cangara's communication strategy framework, which includes selecting the communicator, identifying the target audience, crafting the message, and choosing the media. This research employs a qualitative approach with a case study method. Data were collected through in-depth…
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- xvi, 44 hlm.; ill.; tab.; 29 cm.
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- T1699182025
DRAMATURGI DOSEN KOTA PALEMBANG DALAM REPRESENTASI DIRI PADA INSTAGRAM
This study analyzes the concept of dramaturgy in the usage of Instagram by lecturers in the universities in Palembang. Using qualitative approach, this study explores how lecturers use their main account and their second account to separate professional identity and private identity. The main account (front stage) is used to show professional image through structured posts that are relevant to …
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- xxv, 41 hlm., ilus., tab.; 29 cm
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- T1672352023
ANALISA KINERJA INFRASTRUCTURE AS A SERVICE PADA CLOUD COMPUTING DENGAN PEN…
Cloud Computing, particularly Infrastructure as a Service (IaaS), offers high flexibility, cost efficiency, and scalability in managing computing resources. However, fluctuating demands and dynamic workloads require adaptive management strategies to maintain service quality. This study explores the use of Reinforcement Learning (RL) algorithms, specifically Deep Q-Network (DQN) and Proximal Pol…
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- xv, 99 hlm.; ilus.; 29 cm
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- T1631532024
ANALISIS WACANA BERBASIS KORPUS : MAKNA LIRIK PADA ALBUM GRUP BAND LOMBA SIHI…
Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …
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- vi, 55 hlm.; ilus.;29 cm
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- T1631182024
MENGUKUR TINGKAT KEPUASAN PENGGUNA WEBSITE PEMERINTAH DPRD PROVINSI SUMATERA …
The rapid development of technology is strongly influenced by the globalization system, which is marked by the increasing flow of information and communication. One example is the utilization of the website as an instrument to improve the quality of communication services and dissemination of public information in the government sector by the Regional Representatives Council (DPRD) of South Sum…
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- xvi,76 hlm.; ilus.; 29 cm
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- T1633282024
PENGUKURAN TINGKAT KEPUASAN MAHASISWA TERHADAP PELAYANAN E-REPOSITORY UNIVERS…
Currently, technology has a very important role as a supporter of improving the quality of services and providing information in various fields, including in the field of education. Not only does technology speed up the process of disseminating information, it also provides service innovation to meet user needs optimally. This research aims to measure the level of student satisfaction with Sriw…
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- 58 hlm.; ilus.; 29 cm
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- T1634692024
STRATEGI KOMUNIKASI PROGRAM SERBUAN VAKSINASI NASIONAL SEHARI SATU JUTA ORANG…
This research is entitled "Communication Strategy for the One Million People One Day National Vaccination Attack Program to Attract the Interest of the Lahat Regency Community (Study at the Lahat Regency Communication and Information Service)". This research aims to determine the communication strategy for the national vaccination campaign program for one million people a day to attract the int…
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- xviii, 90 hlm.: Ilus., tab.; 29 cm
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- T1668702024
ANALISIS KONTEN INSTAGRAM DALAM MEMBANGUN FOLLOWER ENGAGEMENT (Studi Pada Aku…
The phenomenon of the widespread use of social media among business actors has made the term "digital marketing" increasingly discussed and being a relevant marketing strategy. Engagement, or user involvement, has become the most anticipated benefit. And Instagram has proven to be an effective social media platform in gaining engagement. Tropicana Slim is one of the examples of an Indonesian br…
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- xix, 66 hlm.; tab.; 29 cm.
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- T1669482024
ANALISIS FRAMING PEMBERITAAN KASUS KORUPSI ANGGARAN TUNJANGAN KINERJA (TUKIN)…
Penelitian ini bertujuan untuk menganalisis perbedaan pendekatan framing antara Kompas.com dan Detik.com pemberitaan mengenai korupsi tunjangan kinerja di Kementerian Energi dan Sumber Daya Mineral (ESDM), khususnya Direktorat Jenderal Mineral dan Batu Bara, melalui pendekatan model Zhongdang Pan dan Gerald M. Kosicki dengan empat struktur seperti; Sintaksis, Skrip, Tematik, dan Retoris. Fokus …
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- xv, 49 hlm.: Ilus., tab.; 28 cm
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- T1667422024
REPRESENTASI PESAN KRITIK SOSIAL DALAM FILM “DEAR NATHAN: THANK YOU SALMA”
Film is a communication medium that is quite popular among the public, apart from functioning as a medium of entertainment and education, film is also used to convey messages of social criticism. The film Dear Nathan: Thank You Salma carries a theme that contains a message of social criticism regarding the issue of sexual violence which is currently happening in the world of education in Indone…
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- vii,71 hlm.; ilus., tab.; 29 cm
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- T1668812025
STRATEGI KOMUNIKASI DINAS SOSIAL KOTA PALEMBANG DALAM PEMBINAAN ANAK JALANAN …
Penelitian ini berjudul Strategi Komunikasi Dinas Sosial Kota Palembang Dalam Pembinaan Anak Jalanan Pada Tahun 2024. Penelitian ini bertujuan untuk menganalisis Strategi Komunikasi Dinas Sosial Kota Palembang Dalam Pembinaan Anak Jalanan Pada Tahun 2024. Penelitian ini menggunakan metode deskriptif kualitatif dengan data yang diperoleh dari wawancara, observasi dan dokumentasi. Penelitian ini …
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- xvii, 75 hlm.: Ilus., tab.; 29 cm
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- T1664842024
REPRESENTASI BUDAYA PATRIARKI PADA FILM DISNEY LIVE-ACTION MULAN KARYA NIKI C…
ABSTRACT This study aims to analyze the representation of patriarchal culture in the Disney Live-Action film Mulan. The purpose of this research is to identify the denotative, connotative, and mythological meanings of patriarchal culture in the Disney Live-Action film Mulan. The researcher applied a qualitative approach to produce descriptive findings using Roland Barthes' semiotic theory. The …
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- x, 60 hlm.; ilsu., tab.; 29 cm.
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- T1655082024
ANALISIS KOMUNIKASI DUA ARAH KAMPANYE “DESAK ANIES” DALAM MENCAPAI EFEKTI…
This study aims to evaluate the implementation of two-way communication using an interactive model in the political campaign "Desak Anies" during the 2024 General Election. The research employs a qualitative method through interviews, observations, and documentation. This campaign facilitates open dialogues between Anies Baswedan and the public through face-to-face meetings in various cities. T…
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- xviii, 68 hlm.; tab.; 29 cm.
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- T1669532024
REPRESENTASI ISU LINGKUNGAN KRITIK PEMERINTAH KEBAKARAN HUTAN DI SUMATERA SEL…
The role of journalism that is close to the community is seen as a Photography is one of the communication tools. Where a photo is able to form a world view into the human mind, even the results of the photo capture are more factual than paintings or drawings. The purpose of this study is to determine the meaning of the denotation of Abriansyah Liberto's photo on the world press photo media wit…
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- xii, 50 hlm.: Tab.; 28 cm
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- T1673972024
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography