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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN…
Penelitian ini bertujuan untuk menguji adanya pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian produk Somethinc (studi kasus pada Mahasiswi Fakultas Ekonomi Universitas Sriwijaya Palembang) yang diuji secara parsial maupun simultan. Penelitian ini dilakukan dengan mengunakan pendekatan kuantitatif dan data-data yang digunakan dalam penelitian ini bersifat kuantitati…
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- xiii, 66 hlm.; ilus.; 29 cm
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- T1306972023
PENGARUH E- SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA PENGGUNAAN APLIKA…
Penelitian ini bertujuan untuk menguji adanya pengaruh e – service quality terhadap kepuasan konsumen pada penggunaan aplikasi mcdonald’s(studi pada masyarakat kota Palembang) yang diuji secara parsial maupun simultan. Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif dan data – data yang digunakan dalam penelitian ini bersifat kuantitatif dengan sampel sebanyak 100 respo…
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- xix, 94 hlm.; ilus.; 29 cm
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- T1307442023
PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLO…
Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian produk skincare MS Glow baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kuantitatif menggunakan data primer yang diperoleh dari penyebaran kuesioner terhadap 100 responden. Teknik sampling dalam penelitian ini adalah teknik purposive sampling. Teknik analisis yang digunakan …
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- xviii, 64 hlm.; ilus.;29 cm
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- T1313182023
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CA…
This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses primary data through questionnaires. The sample in this study were 100 respondents using the Lemeshow formula. Respondents in this study were consumers who made purchases at Transmart Carrefour in Pale…
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- xxii, 75 hlm. ilus.; 29 cm
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- T1289902023
ANALISIS SUMBER DAN PENGGUNAAN DANA PADA PERUSAHAAN FARMASI YANG TERDAFTAR DI…
The purpose of this study is to find out how the sources and uses of funds in pharmaceutical companies listed on the Indonesian Stock Exchange. The population in this study were 11 pharmaceutical companies on the Indonesia Stock Exchange using a purposive sampling technique. The data analysis technique used is descriptive analysis. The results of this study indicate that during the periods 2018…
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- xviii, 168 hlm.; Ilus.; 29 cm
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- T1078952023
PENGARUH PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINA…
Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh persepsi kemanfaatan dan persepsi kemudahan penggunaan terhadap minat beli konsumen melalui marketplace shopee pada masyarakat Kabupaten Empat Lawang. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel purposive sampling. Populasi dari penelitian ini adalah masyarakat kabupate…
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- vii, 75 hlm.; ilus.; 29 cm
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- T1313292023
PENGARUH LIKUIDITAS DAN SOLVABILITAS TERHADAP PROFITABILITAS PADA PERUSAHAA…
This research aims to prove empirically the effect of liquidity with the Current Ratio and Quick Ratio, as well as solvency with DAR and DER on profitability calculated by ROA. The sample using the saturated sampling technique was 26 companies with the research period 2017-2022. The data used was panel data of food and beverage companies registered on the IDX with 156 observations. The data ana…
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- xvii, 70 hlm.; ilus.; 29 cm
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- T1305452023
PENGARUH ROA,CAR DAN BOPO TERHADAP TINGKAT BAGI HADIL DEPOSITO MUDHARABAH PAD…
PENGARUH ROA, CAR DAN BOPO TERHADAP TINGKAT BAGI HASIL DEPOSITO MUDHARABAH PADA BANK UMUM SYARIAH DI INDONESIA Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Return On Asset (ROA), Capital Adequacy Ratio (CAR), Biaya Operasional Pendapatan Operasional (BOPO) terhadap Tingkat bagi hasil deposito mudharabah pada bank umum syariah di Indonesia. Jenis data yang digunakan dalam …
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- xvii, 83 hlm.; ilus.; 29 cm
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- T876252023
ANALISIS RASIO KEUANGAN TERHADAP PERUBAHAN LABA PADA PERUSAHAAN KONSTRUKSI YA…
This research aims to prove empirically how the Current ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), and Total Asset Turnover (TATO) influence simultaneously or partially on Profit Changes in construction companies listed on the Stock Exchange. Indonesia effect for the 2017-2021 period. This research is quantitative research using secondary data obtained from the company's fi…
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- xviii, 71 hlm.; ilus.; 29 cm
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- T1305932023
ANALISIS PERBEDAAN ABNORMAL RETURN SAHAM, TRADING VOLUME ACTIVITY, MARKET CAP…
This study aims to determine whether there are differences in abnormal stock returns, trading volume activity, market capitalization, and security return variability before and during Covid-19 in Indonesia in the hotel, restaurant and tourism sub- sectors. The event study method is used with an event period of 7 days before Covid-19 in Indonesia and 7 days during Covid-19 in Indonesia. The anal…
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- xiii, 62 hlm.; ilus.; 29 cm
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- T1183052023
PENGARUH RASIO PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN SEKT…
Penelitian ini bertujuan untuk mengetahui pengaruh Return on Assets, Return on Investment, dan Net Profit Margin terhadap Dividend Payout Ratio pada perusahaan sector keuangan di Bursa Efek Indonesia (BEI) periode 2017-2021. Metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling. Sampel yang diteliti dalam penelitian ini seban…
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- xii, 72 hlm.; Ilus.; 29 cm
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- T1129972023
ANALISIS PENGARUH STOCK SPLIT TERHADAP HARGA SAHAM DAN VOLUME PERDAGANGAN SAH…
This study aims to determine the effect of stock splits on stock prices and stock trading volume in companies listed on the Indonesia Stock Exchange. The technique in this study uses samples from purposive sampling by differentiating companies taking actions from stock splits during the 2018-2021 period. The population in this study are companies that carry out stock split actions that are list…
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- xvii, 48 hlm.; Ilus.; 29 cm
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- T1121902023
PENGARUH PERPUTARAN PIUTANG DAN PERPUTARAN PERSEDIAAN TERHADAP RETURN ON INVE…
This study aims to proveempirically about the effect of Receivable Turnonver and Inventory Turnover on Return On Investment with Total Assets dan Firm Age as control variables. The sample using the purposive sampling technique was 13 companies with 2017-2022 research period. The data used is panel data of food dan beverage sub sector companies listen on the IDX as many as 78 observation. Data a…
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- xvii, 83 hlm.; Ilus.; 29 cm
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- T1277862023
PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA PERBANKAN UMUM KONVENSIONAL DI…
Banking is the lifeblood of the economy throughout the country, many wheels of the economy are mainly driven by banks either directly or indirectly. Banking in Indonesia plays a very important role, moreover Indonesia is a developing country in all sectors. This study aims to analyze the effect of banking performance on profitability at conventional commercial banks in Indonesia during the 2018…
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- vi, 82 hlm.; ilus.; 29 cm
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- T1285362023
ANALISIS PENGARUH KINERJA KEUANGAN TERHADAP PROFITABILITAS PADA BANK UMUM KON…
Conventional commercial banks have an important role in the Indonesian economy by being a pillar in raising and distributing funds and providing various financial services to the public, a deep understanding of the financial performance of these banks is related to their level of profitability. This study aims to analyze the effect of financial performance on profitability in conventional comme…
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- xviii, 79 hlm.; Ilus.; 29 cm
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- T1285382023
ANALISIS PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY KOREAN WAVE TERHADAP…
This study aims to analyze the influence of brand ambassadors and Korean wave brand personality on the purchasing decision of Scarlett Whitening for teenagers in Palembang City partially or simultaneously. The population in this study were all adolescents who used Scarlett Whitening in Palembang City, while the sample in this study was part of adolescents who used Scarlett Whitening in Palemban…
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- xv, 89 hlm.; ilus.; 29 cm
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- T1170732023
PENGARUH OFFLINE DAN ONLINE CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN PA…
Penelitian ini bertujuan untuk menganalisis pengaruh offline dan online customer experience terhadap kepuasan konsumen pada ritel multi-channel (studi pada kopi kenangan kota palembang). Metode penelitian yang digunakan adalah metode kuantitatif. pengambilan sampel menggunakan teknik probability sampling dengan jumlah sampel 100 responden. Analisis data yang digunakan adalah dengan uji t, uji f…
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- xvii, 71 hlm.; Ilus.; 29 cm
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- T1198762023
ANALISIS KINERJA KEUANGAN SEBELUM DAN SELAMA COVID-19 PADA PERUSAHAAN SEKTOR …
Penelitian ini bertujuan untuk mengetahui perbedaan kinerja keuangan sebelum dan selama covid-19 pada perusahaan sektor kesehatan dan sektor barang konsumen primer yang terdaftar di Bursa Efek Indonesia tahun 2017-2022. Penelitian ini menggunakan metode kuantitatif dan komperatif dengan jenis data sekunder berupa laporan keuangan triwulan yang diperoleh dari website resmi perusahaan dan www.idx…
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- xii, 79 hlm.; ilus.; 29 cm
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- T1021722023
PENGARUH LITERASI KEUANGAN DIGITAL TERHADAP PERILAKU MENABUNG DAN PERILAKU BE…
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan digital terhadap perilaku menabung dan perilaku berbelanja pada generasi Z. Jenis metode pada Penelitian ini adalah kuantitatif yang menggunakan kuesioner online. Dalam penelitian ini Populasi berfokus pada mahasiswa S1 Jurusan Manajemen Fakultas Ekonomi di Universitas Sriwijaya dan terdapat sebanyak 1.004 ora…
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- xvi, 67 hlm.; Ilus.; 29 cm
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- T1187182023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PRODUK GADAI KCA P…
This study aims to analyze the effect of service quality on customer satisfaction in Products Pawn KCA of PT Pegadaian (Persero) Branch of Palembang. This study uses a quantitative method with a questionnaire as a research instrument. The data collection technique was carried out by distributing questionnaires to 100 customers pawn KCA Pawnshop branch Palembang. This study uses primary data obt…
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- xiv, 84 hlm.; ilus.; 29 cm
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- T1162372023
PERILAKU MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN MANUFAKTUR YANG TERDA…
This study aims to determine the effect of aggressive working capital behavior, moderate working capital behavior and conservative working capital behavior on profitability in manufacturing companies listed on the Indonesia Stock Exchange for the period 2017-2021. Working capital behavior is proxied by using the Current Liabilities to Total Assets Ratio and profitability is proxied by Net Profi…
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- xx, 61 hlm.; Ilus.; 29 cm
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- T1169052023
PENGARUH MODAL KERJA TERHADAP PROFITABILITAS PADA PERBANKAN DI NEGARA KAWASAN…
This study aims to determine the effect of working capital on profitability in banking Southeast Asian countries. The type of data used is secondary data. Data collection techniques in this research used documentation studies and literature studies. The data obtained from the documentation study is a dataset from Moody's Analytics BankFocus and documents. All financial data used in this researc…
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- xvii, 86 hlm.; Ilus.; 29 cm
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- T1285372023
ANALISIS PENGARUH E-TRUST DAN ELECTRONIC SERVICE QUALITY (E SERVICE QUALITY) …
This study analyzes the influence of E-Trust and Electronic Service Quality (E-Service Quality) on customer loyalty in Online Travel Agency (OTA) in Palembang City. With the increasing use of online platforms in transactions, understanding the impact of E-Trust and E-Service Quality on customer loyalty has become crucial. The multiple linear regression method was employed to analyze the relatio…
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- xxii, 113 hlm.; Ilus.; 29 cm
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- T1189252023
PENGARUH MOTIVASI KERJA TERHADAP KINERJA GURU SDN 79 PALEMBANG
This study aims to determine the effect of Work Motivation on Teacher Performance at SD Negeri 79 Palembang. The population in this study were all teachers in SD Negeri 79 Palembang, totaling 36 people and sampling using saturated sampling technique. The data collection method used in this study was primary data obtained from a questionnaire. The analysis technique used is simple linear regress…
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- xviii, 76 hlm.; Ilus.; 29 cm
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- T1233402023
ANALISIS KEBIJAKAN UTANG DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN PROF…
This research aims to analyze Debt and Liquidity Policy on Company Value with Profitability as an Intervening Variable in Manufacturing Companies in the sub sector Food and Beverage listed on the Indonesian Stock Exchange in 2017-2022. The population in this study was 39 companies. This research was conducted using the method Purposive Sampling with the aim of obtaining a representative sample …
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- xvii, 79 hlm.; ilus.; 29 cm
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- T1288792023
PENGARUH ONLINE CUSTOMER REVIEW, STAR SELLER DAN KUALITAS INFORMASI TERHADAP …
Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review, Star Seller dan kualitas informasi terhadap keputusan pembelian produk Scarlett di Platform Online Shopee. Metode penelitian yang digunakan adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling dengan m…
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- xvi, 75 hlm.; Ilus.; 29 cm
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- T1288592023
PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUB…
This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This research was conducted using a quantitative approach and the data used in this study were quantitative with a sample of 96 respondents calculated using the Bernoulli formula. The data in this study used prim…
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- xiii, 78 hlm.; Ilus.; 29 cm
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- T1120322023
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…
This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this study are primary data and secondary data. The sampling technique used purposive sampling method. The samples studied in this study were 100 respondents who were active students of the Faculty of Econ…
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- xi, 79 hlm.; Ilus.; 29 cm
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- T1130942023
PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP K…
This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this research. The samples of this study are 100 respondents. The type of this research is a quantitative data of prime source with questionnaire also interview technique and secondary source with literatu…
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- xvii, 66 hlm.; ilus.; 29 cm
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- T1103012023
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …
This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling method uses the Lemeshow formula. The population in this study were consumers of Sari Roti in Palembang City and from the results of the calcula…
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- xvii, 67 hlm.; Ilus.; 29 cm
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- T1190842023
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