ANALISIS PERSONAL BRANDING PADA KONTEN TIKTOK @DARASARASVATI DALAM MENAMPILKA…

The development of social media, particularly the TikTok platform, has opened up new spaces for individuals to build and display their self-image digitally. One form of social media utilization is through personal branding carried out by content creators. This study aims to analyze how the personal branding built by Dara Sarasvati through TikTok content @darasarasvati in presenting the image of…

PERSONAL BRANDING WALIKOTA RATU DEWA MELALUI MEDIA SOSIAL INSTAGRAM @ratudewa

Penelitian ini mengkaji personal branding Ratu Dewa melalui media sosial Instagram pada akun @ratudewa sebagai sarana pembentukan citra diri di ruang digital. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisis isi kualitatif terhadap konten unggahan berupa foto, video, dan caption. Data diperoleh melalui observasi dan dokumentasi unggahan Instagram selama periode pen…

PEMBENTUKAN PERSONAL BRANDING POLITIC CONTENT CREATOR MELALUI TIKTOK (STUDI K…

Penelitian ini didasarkan pada fenomena pengguna TikTok di Indonesia yang meningkat sehingga para content creator seperti Kevin Geraldi (@xeronav) harus membentuk personal branding yang kuat agar dapat mempertahankan eksistensinya di TikTok. Penelitian ini bertujuan untuk mengetahui bagaimana pembentukan personal branding yang dilakukan oleh Kevin Geraldi (@xeronav) sebagai politic content crea…

STRATEGI DESTINATION BRANDING DESA WISATA (STUDI PADA DESA WISATA TIPANG KECA…

Since the establishment of Lake Toba became one of the five super priority tourist destinations in Indonesia. Tipang village located in the Lake Toba area that has the potential of nature, culture and history, realizing Tipang village into a tourist village based on Batak culture and promising natural tourism potential. It aims to introduce to the community and promote the village through cultu…

IMPLEMENTASI LOGO MOTION GRAPHIC SEBAGAI IDENTITAS VISUAL RUMAH TAHFIDZ AMANAH

The implementation of the Motion Graphic Logo as the Visual Identity of the Rumah Tahfidz Amanah is a solution that can meet the needs of the owner of the Rumah Tahfidz Amanah and become a benchmark for other Rumah Tahfidz. This logo was repaired and modified or updated into an animation to create and recognize the visual identity of Rumah Tahfidz Amanah. The methods used in making this logo in…

Principles of Advertising & IMC, Second Edition

Edition

2

ISBN/ISSN

978-007-127462-3

Collation

vii, 774p.;Ill.;27cm

Series Title

-

Call Number

659,1 Dun p

ANALISIS ISI KUANTITATIF PERSONAL BRANDING KEPALA DAERAH DI MEDIA SOSIAL INST…

Personal Branding is an art to maintain and attract more attention by shaping public perception, Personal Branding aims to have a positive perception so that it can lead to trust and other actions. With the rapid growth of the internet, public officials use Instagram to form a personal branding. This research aims to determine the form of Personal Branding of Ridwan Kamil and Ganjar Pranowo on …

STRATEGI DIGITAL BRANDING PADA AKUN INSTAGRAM @XAVEGAPLG DALAM MEMBANGUN BRAN…

Di era digital, media sosial banyak digunakan oleh lembaga pendidikan untuk membangun citra. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi digital branding Instagram @xavegaplg dalam membangun brand image SMA Xaverius 3 Palembang. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Teor…

Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patrona…

An Insider's Guide to Place Branding

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which of…

Brand Management

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applie…

Best Practic Cases in Branding: Lessons from the World's Strongest Brands, Th…

Edition

3rd

ISBN/ISSN

978-0-13-188865-4

Collation

xii, 355 p. ; 24 cm

Series Title

-

Call Number

650.1 Kel b

STRATEGI PEMERINTAH THAILAND DALAM MENINGKATKAN KUNJUNGAN WISATAWAN MUSLIM ME…

Wisata halal merupakan stategi pengembangan wisata yang dilakukan oleh pemerintah Thailand dalam meningkatkan kunjungan wisatawan muslim ke Thailand. Thailand dalam hal ingin membangun citra sebagai negara ramah muslim dengan menyediakan kebutuhan wisatawan muslim dan juga memanfaatkan peninggalan-peninggalan islam di Thailand yang didukung dengan promosi yang dilakukan oleh perwakilan negara d…

UPAYA GASTRODIPLOMASI INDONESIA DALAM MENINGKATKAN NATION BRANDING DI BELANDA

This study was conducted to determine how gastrodiplomacy activities carried out in a country might impact people's perceptions of a country and create connection and cooperation between the two nations, in this case the Indonesia-Netherlands bilateral relationship. The Indonesian Embassy in The Hague chosen gastrodiplomacy because it recognized Indonesia's culinary potential as a result of its…

TABOT SEBAGAI CITY BRANDING KOTA BENGKULU

This research is titled "Tabot As City Branding Of Bengkulu City". The problem of research is the process of forming tabot as a city branding of Bengkulu City. This research uses cultural studies approach by Stuart Hall. This research is a qualitative research with ethnographic research startegy. The analysis unit in this research is an organization, namely the Tourism and Culture Office of Ben…

CITY BRANDING PARIWISATA KABUPATEN LAHAT (STUDI PADA DINAS PARIWISATA KABUPAT…

Penelitian ini bertujuan untuk mendeskripsikan implementasi proses city branding pariwisata Kabupaten Lahat melalui Dinas Pariwisata Kabupaten Lahat. Jenis penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan data yang diperoleh dari wawancara mendalam melalui informan kunci yaitu pemangku kepentingan di Dinas Pariwisata Kabupaten Lahat. Untuk mendukung penelitian ini, penu…

Principles of Advertising & IMC

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BRAND AGAINST THE MACHINE; How to Build Your Brand, Cut Through the Marketing…

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STRATEGI BRANDING PRODUCTION HOUSE MUSI KREATIF INDONESIA DALAM MEMBANGUN BRA…

This research entitled Branding Strategy of Musi Kreatif Indonesia as Production House in Brand Awareness Building In Palembang. This study aims to determine the branding strategy carried out by Musi Kreatif Indonesia (as the only production house in Palembang that has succeeded in attracting several well-known companies and even capital city artists to use their services) in building brand awa…

The 22 Immutable Laws of BRANDING: Strategi Membangun Produk atau Jasa Menjad…

Edition

1

ISBN/ISSN

979-655-288-4

Collation

xiii+186hlm.;20cm

Series Title

-

Call Number

658.401 Rie t