Aspek Hukum PERIKLANAN dalam Perspektif Perlindungan Konsumen

Edition

1

ISBN/ISSN

979-414-911-X

Collation

ix, 123 hlm, ; 20 cm

Series Title

-

Call Number

381.3 Sim a

PENGARUH TERPAAN IKLAN DAN DESAIN VISUAL IKLAN TRAILER YOUTUBE GENSHIN IMPACT…

Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan dan desain visual iklan trailer YouTube Genshin Impact terhadap minat unduh aplikasi game online dengan variabel terpaan iklan dan variabel desain visual sebagai variabel pembanding. Objek penelitian ini adalah pemain Genshin Impact di Universitas Sriwijaya dan pernah melihat iklan trailer Genshin Impact di YouTube. Penelitian ini…

PENGARUH KUALITAS KONTEN, BRAND IMAGE, DAN BRAND TRUST TERHADAP EFEKTIVITAS P…

The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened up significant opportunities for utilizing social media, particularly Instagram, as a digital marketing platform. This became the foundation for Kriya Sriwijaya, as a center for education and development of South Sumatra’s leading crafts, to expand its market reach and promote local cultural products more w…

PENGARUH IKLAN DIGITAL DAN BRAND AMBASSADOR RIIZE TERHADAP BRAND AWARENESS NA…

The development of digital media has encouraged companies to utilize digital advertising and Brand Ambassadors as marketing communication strategies to increase Brand Awareness. This study aims to examine the influence of digital advertising and the Brand Ambassador RIIZE on Nabati’s Brand Awareness. This research employs a quantitative method with an associative approach by distributing ques…

PENGARUH DAYA TARIK DAN TERPAAN IKLAN PRODUK SCARLET WHITENING DI PLATFORM TI…

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan dan terpaan iklan terhadap keputusan pembelian produk Scarlett whitening mahasiswa FISIP UNSRI angkatan 2020. Metode yang digunakan dalam peneletian ini adalah kuantitatif, data dalam penelitian ini diperoleh dengan metode penyebaran angket yang diolah dengan menggunakan aplikasi IBM SPSS 29. Responden dari penelitian i…

PENGARUH TERPAAN IKLAN DAN DAYA TARIK MYSKILL.ID TERHADAP MINAT PENGGUNAAN ME…

This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…

Kleppner's Advertising Procedure = Tata Cara Periklanan Kleppner (Buku Pertama)

Edition

-

ISBN/ISSN

979-537-119-3

Collation

xv, 559 hlm. ; 24 cm

Series Title

-

Call Number

659 Rus k

Kleppner's Advertising Procedure = Tata Cara Periklanan Kleppner (Buku Kedua)

Edition

-

ISBN/ISSN

979-537-120-7 Elex

Collation

xv, 575 hlm. ; 24 cm

Series Title

-

Call Number

659 Rus k

PROSES INTERAKSI SOSIAL ANTAR PEKERJA DALAM PENGEMBANGAN BISNIS AGENSI KREATI…

This study raises the topic related to the form of social interaction and obstacles to social interaction between workers in the business development of the creative agency foreplay corp in the city of Palembang. The purpose of this study is to determine the process of social interaction of workers in the development of the creative agency foreplay corp in Palembang city. The method used in thi…

PERIKLANAN DAN PROMOSI; Aspek Tambahan: Komunikasi Pemasaran Terpadu, Jilid 1…

Edition

5

ISBN/ISSN

979-688-517-4

Collation

... jil. : ilus. ; 25 cm.

Series Title

-

Call Number

658.81 Shi p 2000

KAJIAN YURIDIS TENTANG TANGGUNG JAWAB OPERATOR TELPON SELULER TERHADAP KONSUM…

Edition

-

ISBN/ISSN

-

Collation

xii, 106 hlm.; 28 cm

Series Title

-

Call Number

T572752009

PERLINDUNGAN HUKUM BAGI KONSUMEN AKIBAT PROMOSI IKLAN MELALUI MEDIA MASSA DIT…

Edition

-

ISBN/ISSN

-

Collation

ix, 90 hlm.; 29 cm

Series Title

-

Call Number

T50056

ANALISIS EFEKTIFITAS MEDIA IKLAN SEPEDA MOTOR MEREK HONDA DALAM MEMBANGUN KES…

Era globalisasi mengharuskan setiap organisasi atau perusahaan untuk senantiasa melakukan sesuatu yang lebih baik dari pada kompetitornya agar tujuannya tercapai. Perusahaan hendaknya tidak hanya menghasilkan produk yang mampu mengatasi problem konsumen, menawarkan harga yang sesuai dengan daya beli, memudahkan atau memberikan kenyamanan kepada konsumen, akan tetapi perusahaan harus secara kont…

PENGARUH MEDIA IKLAN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MOUNT TEA PADA MASY…

Penelitian ini bertujuan untuk 1). Mengetahui seberapa besar pengaruh media iklan terhadap pengambilan keputusan pembelian minuman Mountea pada masyarakat kota Palembang dan 2). Mengetahui media iklan yang paling tepat dan efektif yang digunakan oleh PT Garudafood. Hasil penelitian menunjukkan bahwa dari keempat variabel media iklan, hanya satu saja yang berpengaruh terhadap keputusan pemb…

PENERAPAN TARGET COSTING DALAM PENETAPAN HARGA POKOK TARIF IKLAN PADA PT. RAD…

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PERIKLANAN PROMOSI, Aspek Tambahan, Komunikasi Pemasaran Terpadu; Edisi Kelim…

Edition

5

ISBN/ISSN

979-688-518-2

Collation

xxii, 324 hlm.: Ilus.; 25 cm.

Series Title

-

Call Number

659.1 Shi p

ANALISIS EFEKTIVITAS IKLAN MOTOR YAMAHA DI TELEVISI DALAM MEMBANGUN BRAND AWA…

Advertisement is one of communication process to consumer. It function to give information, persuade, and remind consumer of product brand. Hopefully by using advertisement, consumers will give some feedback. Consumer will be aware of that brand and make purchase decision on that product The objectives of this research are: 1) To find out whether or not Yamaha motorcycle advertisement on televi…

PENYIMPANGAN KAIDAH BAHASA INDONESIA DALAM IKLAN KENDARAAN BERMOTOR PADA KORA…

Iklan adalah pemberitahuan kepada khalayak mengenai barang atau jasa yang dijual yang dapat dipasang dalam media massa. Dalam perkembangannya sekarang, Bahasa dipergunakan dalam periklanan tersebut banyak yang tidak sesuai dengan kaidah bahasa Indonesia. Hal ini menimbulkan pertanyaan yang kemudian menjadi permasalahan dalam penelitian ini, yaitu bagaimanakah bentuk penyimpangan kaidah bahasa I…

PERSEPSI MAHASISWA AKUNTANSI UNIVERSITAS SRIWIJAYA INDERALAYA DAN PRAKTISI AK…

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PERLINDUNGAN KONSUMEN TERHADAP PENAYANGAN IKLAN YANG MENYESATKAN MELALUI MEDI…

Edition

-

ISBN/ISSN

-

Collation

vi, 91 hlm.; 29 cm

Series Title

-

Call Number

T47148

PENGARUH CITRA MEREK (BRAND IMAGE) DAN BRAND AWARENESS TERHADAP KEPUTUSAN KON…

This study aims to analyze the influence of Brand Image and Brand Awareness on consumers' purchasing decisions of Bulog Premium rice. This research uses a quantitative approach with an associative method. Primary data were collected through the distribution of questionnaires to 100 respondents who are consumers of Bulog Premium rice. Based on the analysis using the AIDA theory, the results show…

EFEKTIVITAS IKLAN MEDIA LUAR RUANG SEBAGAI SARANA PENYAMPAIAN INFORMASI SOSIA…

OUTDOOR MEDIA ARE STILL ONE OF THE MAIN CHOICES AS AN ADVERTISING MEDIUM THAT IS CONSIDERED EFFECTIVE. SINCE 2023 AT PALEMBANG, VARIOUS NEW POLITICAL FIGURES HAVE EMERGED AND SOCIALIZE THEMSELVES AS CANDIDATES FOR BECOMING THE MAYOR OF PALEMBANG CITY IN 2024 THROUGH VARIOUS OUTDOOR MEDIA. THIS RESEARCH STUDY AIMS TO DETERMINE HOW MUCH EFFECTIVE THE OUTDOOR MEDIA ADVERTISING THAT IS BEING USED F…

PERLINDUNGAN HUKUM TERHADAP KONSUMEN YANG DIRUGIKAN AKIBAT MENGGUNAKAN OBAT P…

ABSTRAK Pelaku usaha yang menjual produk dengan informasi yang tidak jelas harus bertanggungjawab atas kerugian konsumen. Sebagai bentuk perlindungan hukum terhadap konsumen. Penelitian ini untuk mengetahui dan menganalisis perlindungan hukum terhadap konsumen yang dirugikan akibat menggunakan obat pemutih wajah melalui iklan di media sosial serta untuk mengetahui dan menganalisis pertanggungja…

PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM…

This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using S…

EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER …

In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within a certain time or area. This study aims to determine how effective Lemonilo X NCT Dream advertisements on YouTube are using the Customer Response Index model. The theory used in this research is the e…

PENGARUH DAYA TARIK IKLAN (REVIEW PRODUK SOMETHINC) TERHADAP KEPUTUSAN PEMBEL…

This study is entitled "The Effect of Ad Attractiveness (Somethinc Product Review) on Purchasing Decisions on TikTok Shop E-Commerce (Study on Female Students in Palembang City)" which raises the issue of the influence of advertising attractiveness on purchasing decisions on Somethinc product advertisements. This study aims to determine how the influence of purchasing decisions that have been i…

TEKNIK MENULIS NASKAH IKLAN: AGAR TEPAT KENA SASARAN

Edition

-

ISBN/ISSN

979-383-091-3

Collation

264 hlm.; 23 cm.

Series Title

-

Call Number

652.1 Wad t

PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS CANVA PADA MATERI MEMBUAT IKLAN, SLO…

This research was conducted using research and development methods and using the development model of Alessi and Trollip. This study aims (1) to describe the results of the analysis of the needs of teachers and students of class VIII SMP Widya Nusantara for learning media to make advertisements, slogans and posters based on Canva. (2) Describe the design of Canva-based learning media in materia…

PENGARUH KUALITAS IKLAN 50 TAHUN INDOMIE #TERUSHIDUPKANSELERAINDONESIA DIMODE…

Marketing communication activities in promoting products have become a priority for various industrial sectors, especially the fast moving consumer goods (FMCG) sector. Through various media, companies compete to get consumer attention and emotional responses that are believed to increase purchasing power for a product. This research aims to determine the effect of ad quality on affective respo…

REPRESENTASI PERAN GENDER DALAM IKLAN (ANALISIS SEMIOTIKA CHARLES SANDERS PEI…

Advertising influences a person's perspective on gender functions and roles that have traditionally been distinguished by masculinity and femininity. Among the many advertisements that present a representation of gender equality in the domestic sphere is the ABC Soy Sauce Advertisement entitled 'ABC Soy Sauce Helps Real Husbands Appreciate Wives'. The purpose of the study was to determine the r…