The rapid development of freight forwarding services in Indonesia has led to an increase in the use of standard agreements in relationships between consumers and shipping companies, such as J&T Express and SiCepat Ekspres. The use of these standard clauses has the potential to create an imbalance in the parties' positions, particularly when limitations or exemptions from liability are included …
The pre-project selling system is an apartment marketing strategy carried out before physical construction begins, which poses legal risks for consumers. The purpose of this study is to examine the legal protection of consumer rights in the pre-project selling system in the sale and purchase of apartments on credit, with a case study of Decision Number 60/Pdt.G/2023/PN.Ckr. The research method …
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Identity dan Perceived Quality produk Jazy Poppin terhadap loyalitas konsumen generasi muda di Kota Palembang. Manajemen merek yang kuat dan persepsi kualitas yang baik merupakan faktor strategis dalam mempertahankan loyalitas konsumen di tengah maraknya peredaran produk rokok ilegal. Penelitian ini berfokus pada bagaimana identitas mer…
Penelitian ini dilakukan untuk menganalisis Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen (Studi pada Pengguna Skintific 5x Ceramide Barrier Moisturizer Gel di Kota Palembang). Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengambilan sampel menggunakan teknik non-probability sampling, dengan jumlah sampel 100 responden. Analisis data yang digunakan ad…
Perbedaan harga antara display dan kasir merupakan permasalahan yang kerap terjadi dalam praktik perdagangan ritel di Indonesia. Fenomena ini menimbulkan kerugian materiil berupa kelebihan pembayaran dan kerugian immateriil berupa hilangnya kepercayaan konsumen kepada pelaku usaha. Penelitian ini bertujuan menganalisis perlindungan hukum bagi konsumen dan penyelesaian sengketa yang dapat ditemp…
THIS STUDY AIMS TO ANALYZE THE INFLUENCE OF CONSUMER FACTORS, INCLUDING RELIGIOSITY, HEALTH CONSCIOUSNESS, SOCIAL INFLUENCE, AND TRUST IN HALAL CERTIFICATION, ON THE PURCHASE INTENTION OF HALAL FOOD PRODUCTS, AS WELL AS THEIR IMPACT ON THE EFFECTIVENESS OF THE HALAL SUPPLY CHAIN IN THE AGRIBUSINESS SYSTEM. THE RESEARCH WAS CONDUCTED IN PALEMBANG CITY INVOLVING 100 RESPONDENTS CONSISTING OF MUSL…
This study aims to analyze the effect of personal selling and price on the purchasing decisions of Business to Business (B2B) consumers at PT Catur Adiluhur Sentosa Palembang. The research method used is a quantitative approach. The sampling technique applied is non-probability sampling with a purposive sampling method, involving 100 respondents who are B2B consumers of PT Catur Adiluhur Sentos…
Fruit consumption in Palembang City shows a fluctuating pattern and is still below the standards recommended by the World Health Organization (WHO). This condition indicates that the increase in fruit consumption is not optimal. On the other hand, this condition is not always followed by the dominance of local fruit in the market, especially with the increasing ease of access to imported fruit …
This study aims to analyze the effect of digital communication effectiveness on consumer trust and consumer loyalty, as well as to examine the role of trust as a mediating variable. The background of this research is based on the increasing use of digital media in agricultural product marketing, particularly in hydroponic businesses. This condition requires business actors to deliver informatio…
This study aims to examine the effect of content marketing and electronic word of mouth (E-WOM) on virtual item purchase decisions in the online game Mobile Legends: Bang Bang through the Codashop website. The research method used is quantitative, with data collected through questionnaires distributed to users who have purchased virtual items. Data analysis was conducted using multiple linear r…
Penelitian ini bertujuan untuk menganalisis pengaruh tren outfit of the day, online customer review, dan online customer review terhadap keputusan pembelian produk Jiniso pada Generasi Z. Objek penelitian ini adalah Generasi Z yang aktif menggunakan TikTok dan pernah melakukan pembelian produk Jiniso serta berdomisili di kota Palembang. Model yang digunakan yaitu model Partial Least Square – …
Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas streamer dan harga pada live streaming TikTok terhadap keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang. Dengan menggunakan metode kuantitatif, penelitian ini mengumpulkan data dari 100 responden gen z pengguna produk wardah di Kota Palembang. Analisis data dilakukan dengan regresi linear berganda untuk men…
As a staple food commodity, BULOG rice now competes in a commercial market that demands a deep understanding of consumer behavior across various market segments. This study aims to examine consumer preferences and the factors determining purchasing decisions for BULOG rice products in Palembang City. Using a quantitative approach, data were collected from 70 respondents and analyzed using multi…
This study aims to prove the effect of e-wallet usage on the impulsive purchasing behavior of students in the Economics Education Study Program, Class of 2025, Faculty of Teacher Training and Education, Sriwijaya University. This study uses quantitative research with an associative approach. Sampling in this study used a saturated sampling technique, in which all members of the population were …
This study aimed to analyze the level of willingness to pay (WTP) among university students for ready-to-eat sliced mango compared to whole mangoes and to examine the influence of consumption practicality on the decision willingness to pay. The research used a quantitative approach through a simple experimental survey involving 100 student respondents from Sriwijaya University. Data were collec…
Buku ini membahas materi yang cukup luas cakupannya mulai dari hak dan kewajiban konsumen dan pelaku usaha, perbuatan yang dilarang bagi pelaku usaha, ketentuan pencantuman klausula baku, tanggung jawab pelaku usaha, pembinaan dan pengawasan, badan perlindungan konsumen nasional, lembaga perlindungan konsumen swadaya masyarakat, penyelesaian sengketa, badan penyelesaian sengketa konsumen, penyi…
Skripsi ini ditulis dengan judul "Perlindungan Hukum Konsumen Dalam Jual Beli Handphone Rekondisi Dalam Perspektif Undang-Undang Perlindungan Konsumen" Tujuan penelitian ini untuk mengetahui bentuk perlindungan hukum terhadap konsumen dan tanggung jawab pelaku usaha penjual handphone bekas. Penelitian skripsi ini menggunakan metode penelitian hukum normatif. Selain itu sumber data yang digunaka…
Consumers’ role in making purchasing decisions is influenced by several factors, namely service, price, and quality. This study aims to examine consumers’ perceptions and preferences, as well as to analyze their influence on purchasing decisions regarding local and imported fruits at Toko Cek Nia, 15 Ulu Palembang. The primary method used was a survey employing an accidental sampling techni…
Penelitian ini bertujuan untuk mengetahui pengaruh fashion involvement terhadap impulsive buying pada mahasiswa Pendidikan Ekonomi FKIP Universitas Sriwijaya. Hasil penelitian diharapkan dapat memberikan pemahaman mengenai pentingnya kesadaran finansial agar mahasiswa lebih bijak dalam mengelola perilaku konsumsi. Penelitian ini menggunakan metode penelitian kuantitatif berjenis asosiatif kausa…