FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…

This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…

ANALISIS FRAMING PEMBERITAAN LARANGAN TIKTOK SHOP DI INDONESIA PADA MEDIA DAR…

Penelitian ini membahas bagaimana media daring Kompas.com dan Tirto.id membingkai pemberitaan terkait larangan TikTok Shop di Indonesia, sebagai fitur e-commerce dalam platform media sosial TikTok, dilarang beroperasi karena dinilai melanggar regulasi dan berdampak negatif terhadap pelaku UMKM lokal. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis framing mode…

PERAN PERSEPSI LITERASI MEDIA TERHADAP KEPERCAYAAN MASYARAKAT PADA INSTITUSI …

This study aims to examine the role of media literacy perception on public trust in police institutions. The hypothesis of this study is that media literacy perception plays a role in trust in the police. The population in this study consists of the general public, with a total sample of 558 respondents and an additional 53 respondents for try out. The sampling technique used was purposive samp…

KAJIAN KRIMINOLOGIS TERHADAP TRIAL BY THE PRESS DI INDONESIA

This research is motivated by the widespread practice of trial by the press in reporting criminal cases in Indonesia, which has the potential to violate the presumption of innocence and the principle of fair trial. Media coverage that tends to shape public opinion before a final and binding court decision can impact judicial independence and undermine public trust in the legal system. Therefore…

ANALISIS RESEPSI TERHADAP KONTEN YOUTUBE NADIA OMARA “AKSI FANTASI GELAP SE…

This study aims to analyze and understand audience reception of Nadia Omara's YouTube content entitled “Dark Fantasy Action of a Filmmaker-Mark Twitchell” within the context of digital media consumption in Indonesia. The study employs a qualitative approach using reception analysis based on Stuart Hall's encoding-decoding theory to map audience reading positions toward the messages construc…

MERAJUT JEJARING TEKNOLOGI INFORMATIKA, KOMUNIKASI, DAN MEDIA MASSA

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HUKUM Media Massa Nasional

Edition

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ISBN/ISSN

978-979-25-4446-6

Collation

viii, 208 hlm.; 19 cm.

Series Title

-

Call Number

343.099 Teb h

ANALISIS PEMBINGKAIAN PESAN BUDAYA LOKAL DALAM PROGRAM GELAR WICARA HALO PALE…

This study examines how Palembang’s local cultural messages are framed in the talk show Halo Palembang broadcast by PALTV, with a particular focus on the episode entitled “The Anniversary of Palembang City – The Oldest City in Indonesia.” The objectives of this research are to (1) identify the dominant frames employed in the program, (2) reveal the implicit ideology embedded in the medi…

PENGARUH INTENSITAS DAN KEPUASAN MENONTON TERHADAP HUBUNGAN PARASOSIAL PADA P…

This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…

PENGUJIAN AWAL TAR PADA UPDRAFT GASIFIER DENGAN TIGA GAS KELUAR DARI ATAS, RE…

This study investigates the tar content in an updraft gasifier modified with three gas outlet channels, namely the upper channel, the reduction channel, and the combustion channel, using coconut shell biomass as the feedstock. The research is motivated by the large potential of biomass resources in Indonesia and the main drawback of updraft gasifiers, namely the high tar content, which can disr…

STABILITAS EKSPERIMENTAL GASIFIKASI TEMPURUNG KELAPA PADA UPDRAFT GASIFIER DE…

This study aims to analyze the stability of coconut-shell biomass gasification in a modified updraft gasifier equipped with two gas outlets: a reduction zone outlet and a combustion zone outlet. The modification was implemented to evaluate operational characteristics, combustible gas stability, flame behavior, and performance differences between the two outlets. The reduction zone produced CO, …

REPRESENTASI RASISME DALAM FILM THE SIX TRIPLE EIGHT (Analisis Semiotika Rola…

Rasisme merupakan persoalan sosial yang masih berlangsung dan kerap direpresentasikan melalui media film sebagai bentuk refleksi dan kritik sosial. Film The Six Triple Eight mengangkat kisah tentara perempuan kulit hitam dalam lingkungan militer Amerika Serikat pada masa Perang Dunia II yang menghadapi berbagai bentuk diskriminasi. Penelitian ini bertujuan untuk menganalisis bagaimana rasisme d…

EKSPERIMENTAL GASIFIKASI TEMPURUNG KELAPA PADA UPDRAFT GASIFIER DENGAN KOMBIN…

The increasing dependence on fossil fuels poses challenges to energy security, highlighting the need for renewable energy alternatives such as biomass. Coconut shell, a carbon-rich biomass waste, has significant potential to be converted into combustible gas through gasification. Although updraft gasifiers offer high efficiency, they are prone to excessive tar production, which can be mitigated…

EKSPERIMENTAL STABILITAS GASIFIKASI UPDRAFT DENGAN MODIFIKASI TIGA SALURAN GA…

This study aims to assess the stability of the coconut shell biomass gasification process using a modified updraft gasification reactor with three gas outlets: an upper outlet, a reduction outlet, and a combustion outlet. This modification was carried out to reduce tar formation, determine operational characteristics and flame stability, and compare the performance of the three outlets. The gas…

SISTEM PENYIARAN INDONESIA : Sebuah Kajian Strukturalisme Fungsional

Edition

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ISBN/ISSN

978-602-1186-98-5

Collation

xii, 236 hlm. : ilus. ; 21 cm.

Series Title

-

Call Number

384.5 Pan s

REPRESENTASI GANGGUAN PANIK DALAM DRAMA KOREA DAILY DOSE OF SUNSHINE EPISODE …

Daily Dose of Sunshine is a drama series from South Korea that tells the story of Jung Da-Eun (Park Bo-Young) struggle as a nurse in a neuropsychiatric ward in treating, caring and listening to her patients. This research aims to determine the representation of panic disorder in the Korean drama Daily Dose of Sunshine episode 3 (2023). The data in this research were obtained from observation, d…

PENGARUH TAYANGAN PROGRAM HIBURAN STUDIO 42 PAL TV TERHADAP MINAT MENONTON TV…

Palembang TV, commonly referred to as PALTV, is a local television station broadcasting in the Palembang city area. With the program motto "Memang Punyo Kito," PALTV offers interactive broadcast programs that emphasize a close connection to Palembang's culture. One of PALTV's flagship programs is Studio42, an entertainment program. This research aims to examine the influence of the Studio42 ent…

ANALISIS PENGARUH PERAN MEDIA SOSIAL DALAM MEMBANGUN KEPERCAYAAN PUBLIK PADA …

This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) MELALUI INST…

Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…

ANALISIS OPINI MASYARAKAT TERHADAP MEDIA SOSIAL INSTAGRAM @rsbundapalembang M…

The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…

STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

Edition

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ISBN/ISSN

-

Collation

xiv, 85 hlm.; ilus.; tab, 29 cm

Series Title

-

Call Number

T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

Edition

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ISBN/ISSN

-

Collation

xiii, 90 hlm.; ilus.; tab, 29 cm

Series Title

-

Call Number

T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN

This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …

ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…

The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…