FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…

This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…

PERAN PERSEPSI LITERASI MEDIA TERHADAP KEPERCAYAAN MASYARAKAT PADA INSTITUSI …

This study aims to examine the role of media literacy perception on public trust in police institutions. The hypothesis of this study is that media literacy perception plays a role in trust in the police. The population in this study consists of the general public, with a total sample of 558 respondents and an additional 53 respondents for try out. The sampling technique used was purposive samp…

KAJIAN KRIMINOLOGIS TERHADAP TRIAL BY THE PRESS DI INDONESIA

This research is motivated by the widespread practice of trial by the press in reporting criminal cases in Indonesia, which has the potential to violate the presumption of innocence and the principle of fair trial. Media coverage that tends to shape public opinion before a final and binding court decision can impact judicial independence and undermine public trust in the legal system. Therefore…

ANALISIS RESEPSI TERHADAP KONTEN YOUTUBE NADIA OMARA “AKSI FANTASI GELAP SE…

This study aims to analyze and understand audience reception of Nadia Omara's YouTube content entitled “Dark Fantasy Action of a Filmmaker-Mark Twitchell” within the context of digital media consumption in Indonesia. The study employs a qualitative approach using reception analysis based on Stuart Hall's encoding-decoding theory to map audience reading positions toward the messages construc…

MERAJUT JEJARING TEKNOLOGI INFORMATIKA, KOMUNIKASI, DAN MEDIA MASSA

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HUKUM Media Massa Nasional

Edition

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ISBN/ISSN

978-979-25-4446-6

Collation

viii, 208 hlm.; 19 cm.

Series Title

-

Call Number

343.099 Teb h

SISTEM PENYIARAN INDONESIA : Sebuah Kajian Strukturalisme Fungsional

Edition

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ISBN/ISSN

978-602-1186-98-5

Collation

xii, 236 hlm. : ilus. ; 21 cm.

Series Title

-

Call Number

384.5 Pan s

ANALISIS PENGARUH PERAN MEDIA SOSIAL DALAM MEMBANGUN KEPERCAYAAN PUBLIK PADA …

This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) MELALUI INST…

Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…

ANALISIS OPINI MASYARAKAT TERHADAP MEDIA SOSIAL INSTAGRAM @rsbundapalembang M…

The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…

STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

Edition

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ISBN/ISSN

-

Collation

xiv, 85 hlm.; ilus.; tab, 29 cm

Series Title

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Call Number

T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

Edition

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ISBN/ISSN

-

Collation

xiii, 90 hlm.; ilus.; tab, 29 cm

Series Title

-

Call Number

T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN

This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …

ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…

The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…

PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…

The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …

ANALISIS PERTANGGUNGJAWABAN PIDANA TENTANG PENCEMARAN NAMA BAIK YANG DILAKUKA…

Edition

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ISBN/ISSN

-

Collation

x, 92 hlm.; 29 cm

Series Title

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Call Number

T54000

SEJARAH MEDIA MASA: BUKU MATERI POKOK SKOM4210/3SKS/MODUL 1-9

Edition

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ISBN/ISSN

979-602-966-9

Collation

vi, 9.28 p.: ilus. ; 28 cm

Series Title

-

Call Number

302.230 8 Aly s

ANALISIS FRAMING BERITA DALAM KASUS PEMERKOSAAN DAN PEMBUNUHAN OLEH REMAJA KE…

Peristiwa pemerkosaan dan pembunuhan menjadi topik yang penting dan banyak terjadi di lingkungan sekitar, sehingga menarik untuk diberitakan oleh media massa. Penelitian ini bertujuan untuk mengetahui bagaimana framing berita dalam kasus pemerkosaan dan pembunuhan oleh remaja kepada siswi SMP di Palembang pada media online Kompas.com. Penelitian ini menggunakan analisis framing Zhongdang Pan da…

INSTAGRAM SEBAGAI AJANG FLEXING PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU …

Edition

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ISBN/ISSN

-

Collation

xii, 82 hlm.; ilus.; tab, 29 cm

Series Title

-

Call Number

T1806312025

STRATEGI RED BULL DI AMERIKA SERIKAT DALAM MEREPRESENTASIKAN BRAND MELALUI IN…

As a multinational corporation, Red Bull has strategic interests in strengthening its global brand image through approaches that go beyond conventional promotion, utilizing prestigious sports platforms. Formula 1 has been chosen as the primary instrument to represent Red Bull’s core brand values, such as innovation, speed, courage, and a competitive spirit. The ownership of the Red Bull Racin…

ANALISIS FRAMING PEMBERITAAN POLEMIK GELAR DOKTOR BAHLIL PADA PORTAL BERITA M…

This research examines the news framing of the controversy surrounding Bahlil Lahadalia's doctoral degree on the news portal Mediaindonesia.com. Using a descriptive qualitative approach within a critical paradigm, this study analyzes how Mediaindonesia.com constructs meaning and ideology related to the issue of Bahlil's doctoral degree, and how this constructed reality is presented to the publi…

ANALISIS WACANA BERBASIS KORPUS : MAKNA LIRIK PADA ALBUM GRUP BAND LOMBA SIHI…

Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …

REPRESENTASI FEMINISME DALAM FILM BARBIE (ANALISIS SEMIOTIKA ROLAND BARTHES)

Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai keadilan berbasis gender. Barbie merupakan film yang mengangkat isu feminisme dan menampilkan nilai-nilai penting mengenai pemberdayaan perempuan. Tujuan penelitian ini adalah untuk mengetahui bagaimana…

PERAN MUKWEGE FOUNDATION DALAM PERLINDUNGAN KORBAN KEKERASAN SEKSUAL BERBASIS…

For centuries, gender-based sexual violence has been used as a weapon of war in various war conflicts. In Democratic Republic of the Congo, various military groups have often used gender-based sexual violence as a primary strategy in warfare. In the first three months of 2023, more than 38,000 reports were recorded, marking a 37% increase compared to the same period in the previous year in the …