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PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN PADA TOKO ILHA…
Perkembangan kebiasaan berbelanja konsumen yang sebelumnya konvensional menjadi “serba online” membuat penjual harus menyesuaikan dengan perkembangan yang terjadi tersebut dengan menggunakan media baru untuk kegiatan promosi dan penjualan mereka. Media baru TikTok yang sebelumnya sebagai media hiburan berkembang sebagai media pemasaran untuk para penjual online memasarkan produknya. Penelit…
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- xviii, 111 hlm.; ilus.; 29 cm
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- T1921482025
PENGARUH KOMUNIKASI PEMASARAN DIGITAL SERTA BRAND IMAGE HAILEY BIEBER TERHADA…
Marketing strategies have changed rapidly, especially in the beauty industry, which increasingly relies on digital platforms to attract customers. The emergence of skincare brands founded by celebrities, such as Rhode Skin, is an interesting phenomenon. However, there has been little research on how this affects customer purchase intent. Kotler & Keller's Integrated Marketing Communication (IMC…
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- x, 52 hlm.; ilus.; 29 cm
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- T1921232025
SELF-DISCLOSURE PADA AKUN ALTER DALAM KOMUNITAS MARAH-MARAH DI PLATFORM X (TW…
Self-disclosure refers to a form of personal openness that involves the sharing of experiences, emotions, and private information with others. In the context of social media, self-disclosure develops through the use of alter accounts that allow users to adopt identities different from their real ones, commonly associated with anonymity. Platform X (Twitter) serves as a digital space that facili…
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- xiii, 126 hlm.; ilus.; 29 cm
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- T1920262025
DINAMIKA KOMUNIKASI ORGANISASI DALAM PEMBENTUKAN HUSTLE CULTURE (STUDI KASUS …
This study aims to analyze the role of organizational communication dynamics in the formation of hustle culture at Katakanlah Creative Agency. The research adopts a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that fast-paced, responsive, and digitally mediated communication pat…
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- xvii, 82 hlm.; ilus.; 29 cm
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- T1921292025
PENGARUH INTENSITAS MENONTON DAN ISI KONTEN INSTAGRAM STORIES @Jennifercoppen…
Penelitian ini bertujuan untuk mengetahui pengaruh intensitas menonton dan isi konten Instagram Stories pada akun @Jennifercoppenreal20 terhadap perilaku konsumtif mahasiswa Ilmu Komunikasi Universitas Sriwijaya angkatan 2021. Metode yang digunakan dalam penelitian ini adalah kuantitatif eksplanatif. Data dikumpulkan dari 135 responden yang ditentukan melaluin rumus Cochran dengan teknik purpos…
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- x, 74 hlm.; ilus.; 29 cm
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- T1920802025
ANALISIS FRAMING PEMBERITAAN KONFLIK ISRAEL - PALESTINA TERKAIT ISU PASCA DIS…
Konflik Israel-Palestina merupakan isu internasional yang memiliki dimensi politik dan kemanusiaan, sehingga media massa berperan penting dalam membentuk persepsi publik melalui proses framing. Penelitian ini bertujuan untuk menganalisis framing pemberitaan isu gencatan senjata Israel-Palestina pada CNN Indonesia dan CNN Internasional periode Juli-November 2025. Penelitian menggunakan pendekata…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1918582025
PENGARUH KREDIBILITAS BRAND AMBASSADOR EXO DAN BRAND IMAGE TERHADAP MINAT BEL…
This study aims to analyze the effect of EXO brand ambassador credibility and brand image on the purchase intention of Scarlett Whitening skincare products among EXO fans in Palembang City. This study employs a quantitative research approach with a sample size of 100 respondents selected using a non-probability sampling technique through questionnaire distribution. The data were analyzed using …
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- xv, 42 hlm.; ilus.; 29 cm
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- T1921032025
ANALISIS RESEPSI PESAN DAN MAKNA "WORK LIFE BALANCE" PADA LAGU "BERDANSALAH, …
Penelitian ini bertujuan untuk mengetahui bagaimana resepsi khalayak terhadap lagu “Berdansalah, Karir Ini Tidak Ada Artinya” Karya Hindia pada Pendekatana gaya hidup Work Life Balance. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan analisis resepsi Stuart Hall, yang membagi pemakanaan audiens ke dalam tiga posisi : dominant – hegemonic, negotiated, dan oppositional.…
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- viii, 89 hlm.; ilus.; 29 cm
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- T1921352025
PENGARUH EMPLOYEE GENERATED CONTENT DAN ELECTRONIC WORD OF MOUTH DI TIKTOK TE…
This study aims to analyze the influence of Employee Generated Content (EGC) and Electronic Word of Mouth (E-WOM) on Brand Trust of Skintific products on TikTok, with Brand Reputation as a mediating variable. The object of this study is Generation Z women who actively use TikTok and reside in Palembang City. This research employs a quantitative approach using a purposive sampling technique. Dat…
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- xv, 46 hlm.; ilus,; 29 cm
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- T1923132026
STRATEGI MANAJEMEN PROGRAM CAHAYA HATI INDONESIA DI INEWS TV DALAM MEMPERTAHA…
This study examines management strategies in maintaining the existence of a religious television program, using Cahaya Hati Indonesia broadcast on iNews, a national television station, as a case study. The program represents how religious broadcasting can remain sustainable and relevant amid competition in the television industry and changes in audience viewing behavior. This research employs a…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1920812025
KONSTRUKSI MAKNA SIMBOL ALL COPS ARE BASTARDS/1312 DALAM AKTIVISME DIGITAL MA…
The incident involving the death of Affan Kurniawan following police violence in August 2025 sparked extensive public engagement on social media, particularly on Instagram. Among university students, this moment was marked by the circulation of the All Cops Are Bastards (ACAB) or 1312 symbol as a form of digital activism. This study examines how Communication Science students at Universitas Sri…
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- xvi, 80 hlm.; ilus.; 29 cm
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- T1920352025
ANALISIS FRAMING MEDIA BOLASPORT.COM TERKAIT PEMBERITAAN KEGAGALAN TIMNAS IND…
This study examines how the online media outlet BolaSport.com frames news coverage of the Indonesian National Team’s failure in the fourth round of the 2026 FIFA World Cup Qualifiers. This failure is not merely a sporting issue, but also contributes to the construction of public discourse related to nationalism, professionalism, and the governance of national football. The study employs a qua…
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- x, 145 hlm.; ilus.; 29 cm
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- T1920402025
ANALISIS WACANA KRITIS BERBASIS KORPUS ATAS OPINI PUBLIK TERHADAP FILM MERAH …
This study aims to examine how digital public discourse constructs and negotiates the meaning of nationalism through public opinions on Social Media X regarding the film Merah Putih: One for All. This research employs a qualitative approach with Critical Discourse Analysis as the primary analytical framework, drawing on Fairclough’s three-dimensional model, which consists of textual analysis,…
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- xiii, 69 hlm.; ilus.; 29 cm
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- T1920682025
REPRESENTASI KELAS SOSIAL DALAM MASYARAKAT INDIA (ANALISIS SEMIOTIKA ROLAND B…
Film is a form of visual art that can shape public perceptions of various aspects of life, including social and cultural issues. The White Tiger, directed by Ramin Bahrani, presents a strong depiction of social class inequality within the context of Indian society. This inequality is represented not only through the narrative structure but also through visual symbols, dialogue, and social relat…
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- xv, 128 hlm.; ilus.; 29 cm
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- T1922222025
ANALISIS FENOMENA FOTO HASIL ARTIFICIAL INTELLIGENCE (AI) DI PLATFORM TIKTOK …
This study examines the phenomenon of Artificial Intelligence (AI) Photo usage on the TikTok platform, which has generated new forms of visual representation while simultaneously having the potential to distort users’ understanding of reality. AI Photo enables the production of images that appear to document real experiences, even though they have no factual reference to events that actually …
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- xiii, 57 hlm.; ilus.; 29 cm
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- T1920512025
STRATEGI KREATIF CONTENT CREATOR DALAM PENGELOLAAN PROGRAM BIKIN SENENG DI TR…
ABSTRACT The rapid development of digital media and changes in audience consumption patterns have encouraged the television industry to adapt in order to remain relevant and competitive. One of these efforts is reflected in the creative strategies implemented by content creators in managing entertainment programs. This study aims to analyze the creative strategies of content creators in managin…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1920972025
WOMEN AND CHOICES DALAM FILM LITTLE WOMEN (2019): ANALISIS WACANA KRITIS SARA…
Greta Gerwig’s Little Women (2019) portrays women confronting multiple life choices within patriarchal social, economic, and cultural structures. This study aims to examine the representation of women and choices using Sara Mills’ Critical Discourse Analysis, focusing on subject-object positioning and audience positioning. Adopting a critical paradigm and a qualitative approach, the researc…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1917712025
EKSPLOITASI SEKSUAL ANAK DAN REMAJA DALAM RUANG DIGITAL: ANALISIS KOMUNIKASI …
This study examines forms of sexual exploitation against children and adolescents and manipulative communication practices occurring on the online gaming platform Roblox, as well as strategies for mitigation and prevention. Using a qualitative case study approach, the research draws on in-depth interviews with victims of online sexual exploitation. Data were analyzed through the lens of Interpe…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1919552025
PENGARUH TAGLINE DAN JINGLE IKLAN “SHOPEE COD” DI YOUTUBE TERHADAP BRAND …
This study aims to analyze and test the simultaneous and partial influence of the Tagline and Jingle Advertisement of “Shopee COD” aired on YouTube towards Shopee’s Brand Awareness among Communication Science students, Class of 2022, Sriwijaya University. The research employs a quantitative explanatory approach using a survey method on a sample of 100 respondents, determined via purposive…
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- xiii, 100 hlm.; ilus.; tab.; 29 cm.
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- T1926212026
ANALISIS SIMBOL BRAVE PINK HERO GREEN DI INSTAGRAM: STUDI FENOMENOLOGI MAHASI…
At the end of August 2025, the Brave Pink Hero Green phenomenon became widely used on social media, especially Instagram. This trend is characterized by the use of pink and green symbols in every content or user profile. This study aims to analyze the experiences, motives, and meanings of Communication Science students at Sriwijaya University regarding the use of visual symbols in the Brave Pin…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1920452025
ANALISIS SENTIMEN MASYARAKAT TERHADAP KEBIJAKAN KENAIKAN TUNJANGAN DPR RI DI …
Social media is a forum or platform for discussion space for the public, one of the issues that is currently phenomenal is the issue of increasing allowances for the House of Representatives of the Republic of Indonesia which raises pros and cons, this issue emerged after the plan to increase the allowance of the House of Representatives of the Republic of Indonesia was known by the public and …
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- xvi, 84 hlm.; ilus.; 29 cm
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- T1918512025
EFEKTIVITAS KOMUNIKASI DALAM APLIKASI TELEMEDICINE HALODOC TERHADAP TINGKAT K…
Perkembangan layanan telemedicine di Indonesia mengalami peningkatan signifikan, khususnya aplikasi Halodoc yang banyak digunakan oleh Generasi Z sebagai kelompok digital native serta mempunyai literasi digital yang tinggi dibanding dengan generasi sebelumnya. Meskipun demikian, aspek efektivitas komunikasi dalam layanan kesehatan digital masih menjadi tantangan yang berpotensi memengaruhi ting…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1919572025
ANALISIS JARINGAN DAN AKTOR GERAKAN OPINI DIGITAL #BenderaOnePiece Di X MENGG…
This study aims to analyze the network structure and actors in the hashtag #BenderaOnePiece as a form of digital opinion movement. The research employs a mixed-method approach. Quantitative data were analyzed using Social Network Analysis (SNA) with Gephi software, revealing 2089 actors (nodes) and 1939 relations (edges). The quantitative findings were further examined through the concept of di…
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- xv, 109 hlm.; ilus.; 29 cm
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- T1922232025
KOMODIFIKASI DAN KONSUMSI BUDAYA BLIND BOX OLEH GENERASI Z DI KOTA PALEMBANG
The blind box phenomenon has grown rapidly as part of popular consumption culture among Generation Z, particularly through the role of digital media and social media. Blind boxes are no longer understood merely as entertainment products or collectible items, but rather as cultural practices imbued with symbolic, economic, and ideological meanings. This study aims to analyze blind box culture as…
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- xv, 119 hlm.; ilus.; tab.; 29 cm.
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- T1916002025
ANALISIS SEMIOTIKA MENGENAI SUPERIORITY COMPLEX DALAM SERIAL TV ANIME ADAPTAS…
This study aims to analyze the superiority complex in the anime television series "86." In this context, a superiority complex refers to the attitudes and behaviors of individuals or groups who feel superior to others. This can be seen in the interactions of the characters and the narrative in this anime. This study uses a descriptive qualitative method with Charles Sanders Piecre's semiotics t…
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- v, 111 hlm.; ilus.; tab.; 29 cm.
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- T1926102026
FANATISME PENGGEMAR NCT DALAM PEMBELIAN MERCHANDISE (STUDI FENOMENOLOGI PADA …
Penelitian ini dilatarbelakangi oleh fenomena Korean Wave yang mendorong keterlibatan emosional penggemar K-pop, khususnya penggemar NCT, yang tercermin melalui perilaku pembelian merchandise dalam budaya fandom. Penelitian ini bertujuan untuk memahami pengalaman subjektif penggemar NCT di Kota Palembang dalam memaknai pembelian merchandise sebagai bentuk fanatisme dalam budaya fandom. Peneliti…
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- xviii, 295 hlm.; ilus.; tab.; 29 cm.
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- T1918042025
POLA KOMUNIKASI ORANG TUA KELUARGA KONSENSUAL DAN PLURALISTIK DALAM MENCEGAH …
Penelitian ini membandingkan pola komunikasi orang tua pada keluarga konsensual dan pluralistik dalam mencegah anak usia sekolah mengakses pornografi di Kecamatan Ilir Timur II Kota Palembang. Latar belakang penelitian adalah meningkatnya akses internet pada anak dan potensi dampak negatif pornografi terhadap perkembangan kognitif, moral, dan sosial. Teori yang digunakan adalah Family Communica…
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- xiii, 147 hlm.; ilus.; 29 cm
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- T1922352025
ANALISIS PERSONAL BRANDING PADA KONTEN TIKTOK @DARASARASVATI DALAM MENAMPILKA…
The development of social media, particularly the TikTok platform, has opened up new spaces for individuals to build and display their self-image digitally. One form of social media utilization is through personal branding carried out by content creators. This study aims to analyze how the personal branding built by Dara Sarasvati through TikTok content @darasarasvati in presenting the image of…
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- xii, 103 hlm.; ilus.; tab.; 29 cm.
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- T1918722026
REPRESENTASI NILAI KEJUJURAN DALAM FILM 12th FAIL (2023) (ANALISIS SEMIOTIKA …
Tindakan curang seperti korupsi, suap dan menyontek biasa terjadi saat ini sehingga dianggap sebagai jalan pintas bagi masyarakat. Nilai kejujuran dapat menjadikan sebuah negara terbebas dari tindakan curang seperti korupsi, suap sehingga penting untuk memahami pentingnya nilai kejujuran dalam berkehidupan. Salah satu film yang merepresentasikan nilai kejujuran dalam berkehidupan adalah film 12…
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- xvii, 125 hlm.; ilus.; 29 cm
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- T1921512025
REPRESENTASI STEREOTYPE TERHADAP AGAMA HINDU DALAM FILM KOMANG (ANALISIS SEMI…
This study aims to identify how stereotypes toward Hinduism are represented in the film Komang. The representation of Hindu religious stereotypes is understood as the portrayal of images, views, or social assumptions about Hindus that appear through signs, symbols, dialogues, and visual narratives within the film. These stereotypes reflect the religious life of Hindus, often associated with rit…
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- x, 48 hlm.; ilus.; tab.; 29 cm.
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- T1914492025
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