PERAN GURU DALAM PENANGANAN ANAK ADHD USIA 5-6 TAHUN DI TK ISLAM AZ-ZAHRA PAL…

This study aims to determine the role of teachers in handling children with Attention Deficit Hyperactivity Disorder (ADHD) aged 5–6 years. This research employs a qualitative descriptive method with data collection techniques including observation, interviews, and documentation. Data analysis is conducted using the Miles and Huberman model, which consists of four stages: data collection, dat…

PENGARUH PERILAKU ORGANISASI DAN KINERJA PEGAWAI TERHADAP KEPUASAN KERJA DI D…

This study aims to analyze the influence of Organizational Behavior and Employee Performance on Job Satisfaction at the Class I Type A Navigation District Palembang. This research uses a quantitative method. The number of respondents in this study was 69 employees consisting of Civil Servants and Government Employees with Work Agreements who were selected as the research sample. Data collection…

PENGARUH INTENSITAS BERMAIN DAN KETERLIBATAN EMOSIONAL TERHADAP PERILAKU TOXI…

The development of online games, particularly PlayerUnknown's Battlegrounds (PUBG) Mobile, presents complex virtual communication dynamics and opens up space for the emergence of toxic behavior among players. This study aims to analyze the influence of playing intensity and emotional involvement on the toxic behavior of PUBG Mobile players in Palembang City. The study used a quantitative approa…

PERILAKU DAN BUDAYA ORGANISASI

Buku Perilaku dan Budaya Organisasi ini menguraikan lebih jauh tentang bagaimana memahami faktor penentu kinerja organisasi dan perbedaan individu dalam organisasi. Buku ini juga menganalisis perilaku organisasi, menerapkan budaya organisasi dan pola kepemimpinan yang berorientasi prestasi. Disamping itu, disajikan pula pengukuran kepemimpinan organisasi dan latihan mengelola konflik organisas…

FAKTOR FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN TERHADAP EFEKTIVITAS PEMAS…

THIS STUDY AIMS TO ANALYZE THE INFLUENCE OF CONSUMER FACTORS, INCLUDING RELIGIOSITY, HEALTH CONSCIOUSNESS, SOCIAL INFLUENCE, AND TRUST IN HALAL CERTIFICATION, ON THE PURCHASE INTENTION OF HALAL FOOD PRODUCTS, AS WELL AS THEIR IMPACT ON THE EFFECTIVENESS OF THE HALAL SUPPLY CHAIN IN THE AGRIBUSINESS SYSTEM. THE RESEARCH WAS CONDUCTED IN PALEMBANG CITY INVOLVING 100 RESPONDENTS CONSISTING OF MUSL…

PENGARUH PERSONAL SELLING DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BUS…

This study aims to analyze the effect of personal selling and price on the purchasing decisions of Business to Business (B2B) consumers at PT Catur Adiluhur Sentosa Palembang. The research method used is a quantitative approach. The sampling technique applied is non-probability sampling with a purposive sampling method, involving 100 respondents who are B2B consumers of PT Catur Adiluhur Sentos…

FAKTOR PEMBENTUK PERILAKU PENGGUNAAN PUPUK ORGANIK PADA PETANI SAYUR DI KELUR…

This study aimed to analyze the levels of role, participation, infrastructure, perception, and behavior in the use of organic fertilizer among vegetable farmers in Talang Keramat Village, as well as to examine the influence of these variables with perception as a mediating factor. The method that was used was a survey with a quantitative approach involving 37 vegetable farmers who were members …

FAKTOR-FAKTOR YANG MEMENGARUHI KONSUMSI MAKANAN YANG BERISIKO MENGANDUNG BAHA…

Snacks consumed by elementary school children may contain hazardous chemicals such as borax, Rhodamine B, metanil yellow, and formalin, which can pose long-term health risks. This study aims to identify the factors influencing the consumption of snacks that may contain hazardous chemicals among elementary school students in Ilir Timur I District, Palembang City. This study employed a quantitati…

PENGARUH CONTENT MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN VIRTUAL ITE…

This study aims to examine the effect of content marketing and electronic word of mouth (E-WOM) on virtual item purchase decisions in the online game Mobile Legends: Bang Bang through the Codashop website. The research method used is quantitative, with data collected through questionnaires distributed to users who have purchased virtual items. Data analysis was conducted using multiple linear r…

PENGARUH TREN OUTFIT OF THE DAY (OOTD), CONTENT MARKETING, DAN ONLINE CUSTOME…

Penelitian ini bertujuan untuk menganalisis pengaruh tren outfit of the day, online customer review, dan online customer review terhadap keputusan pembelian produk Jiniso pada Generasi Z. Objek penelitian ini adalah Generasi Z yang aktif menggunakan TikTok dan pernah melakukan pembelian produk Jiniso serta berdomisili di kota Palembang. Model yang digunakan yaitu model Partial Least Square – …

PENGARUH KREDIBILITAS STREAMER DAN HARGA PADA LIVE STREAMING TIKTOK TERHADAP …

Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas streamer dan harga pada live streaming TikTok terhadap keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang. Dengan menggunakan metode kuantitatif, penelitian ini mengumpulkan data dari 100 responden gen z pengguna produk wardah di Kota Palembang. Analisis data dilakukan dengan regresi linear berganda untuk men…

PENGARUH PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN BELANJA ONLINE DI SHOPEE P…

Edition

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ISBN/ISSN

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Collation

xix, 140 hlm.; ilus.; tab, 29 cm

Series Title

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Call Number

T1972602026

ANALISIS PREFERENSI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN P…

As a staple food commodity, BULOG rice now competes in a commercial market that demands a deep understanding of consumer behavior across various market segments. This study aims to examine consumer preferences and the factors determining purchasing decisions for BULOG rice products in Palembang City. Using a quantitative approach, data were collected from 70 respondents and analyzed using multi…

PENGARUH FINANCIAL TECHNOLOGY (FINTECH) TERHADAP PERILAKU KEUANGAN MAHASISWA …

The rapid development of financial technology (fintech) has provided convenience in various financial activities, such as digital payments, online lending, and investment. However, this convenience also has the potential to influence students’ financial behavior in managing their finances. This study aims to examine the effect of financial technology (fintech) on the financial behavior of stu…

PENGARUH PENGGUNAAN E-WALLET TERHADAP PERILAKU PEMBELIAN IMPULSIF MAHASISWA P…

This study aims to prove the effect of e-wallet usage on the impulsive purchasing behavior of students in the Economics Education Study Program, Class of 2025, Faculty of Teacher Training and Education, Sriwijaya University. This study uses quantitative research with an associative approach. Sampling in this study used a saturated sampling technique, in which all members of the population were …

PERENCANAAN DAN PERANCANGAN RUMAH LANSIA DENGAN KONSEP AGING-FRIENDLY COMMUNI…

The increasing urban elderly population with social issues demands adaptive residential facilities. Designing this independent living facility in South Tangerang City aims to maintain elderly quality of life through a behavioral architecture approach using the Aging-Friendly Communities concept, focusing on three main pillars. The first pillar minimizes mobility barriers using zero-step circula…

PRAKTIKALITAS KONSUMSI SEBAGAI FAKTOR PENGARUH WILLINGNESS TO PAY (WTP) MAHAS…

This study aimed to analyze the level of willingness to pay (WTP) among university students for ready-to-eat sliced mango compared to whole mangoes and to examine the influence of consumption practicality on the decision willingness to pay. The research used a quantitative approach through a simple experimental survey involving 100 student respondents from Sriwijaya University. Data were collec…

PERILAKU SOSIAL SISWA SEKOLAH DASAR YANG BERMAIN GAME ONLINE

The increasing use of online games among elementary school students has the potential to influence their social behavior. This condition gives rise to various social behavioral issues, such as the emergence of aggressive attitudes when emotions are not well controlled and a decrease in direct interaction with others. This study aims to explore the social behavior of elementary school students w…

STRUKTUR DAN DINAMIKA POPULASI KERA EKOR PANJANG (MACACA FASCICULARIS, RAFFLE…

The population of long-tailed macaques (Macaca fascicularis, Raffles 1821) in the Ratu Bagus Kuning Tomb Complex (KMRBK) Palembang is an urban population affected by environmental changes and interactions with human activities. Therefore, this study aims to determine the population structure and dynamics over a 25-year period. The study was conducted from December 2025 to February 2026 using a …

AKTIVITAS HARIAN KERA EKOR PANJANG (Macaca fascicularis (Raffles, 1821)) DI K…

This study aims to get information about the daily activity patterns of long�tailed macaques in Kompleks Makam Ratu Bagus Kuning. The study was conducted September 2025 to February 2026 during the rainy season. The method used was descriptive research with direct observation techniques using focal animal sampling for 24 hours and 30 minutes on several individual monkeys, including (1) α male…

PREFERENSI KONSUMEN TERHADAP PELAYANAN DAN PEMBELIAN BUAH LOKAL DAN IMPORT TO…

Consumers’ role in making purchasing decisions is influenced by several factors, namely service, price, and quality. This study aims to examine consumers’ perceptions and preferences, as well as to analyze their influence on purchasing decisions regarding local and imported fruits at Toko Cek Nia, 15 Ulu Palembang. The primary method used was a survey employing an accidental sampling techni…

PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSIVE BUYING PADA MAHASISWA PENDIDI…

Penelitian ini bertujuan untuk mengetahui pengaruh fashion involvement terhadap impulsive buying pada mahasiswa Pendidikan Ekonomi FKIP Universitas Sriwijaya. Hasil penelitian diharapkan dapat memberikan pemahaman mengenai pentingnya kesadaran finansial agar mahasiswa lebih bijak dalam mengelola perilaku konsumsi. Penelitian ini menggunakan metode penelitian kuantitatif berjenis asosiatif kausa…

RESPON FOTOTAKSIS IKAN NILA (Oreochromis niloticus L.) TERHADAP WARNA CAHAYA …

Light is one of the environmental factors that influences fish behavior, including Nile tilapia (Oreochromis niloticus L.). This study aimed to analyze the effect of light color on fish aggregating devices (FADs) on the behavioral response of Nile tilapia and to describe its contribution to senior high school Biology learning. The research employed an experimental method using a Completely Rand…

PERILAKU BELAJAR HAMSTER (Mesocricetus auratus W.) MELALUI PEMBERIAN STIMULUS…

This study aims to analyze the learning behavior of hamsters (Mesocricetus auratus W.) through the provision of food stimuli using the Radial Arm Maze method. The research sample consisted of 6 groups of male hamsters, with each group consisting of 5 repetitions using a completely randomized design technique. This study used an experimental method with an exploratory sequential mixed method app…

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PEMPEK…

This study aims to analyze the influence of E-WOM on purchasing decisions of Pempek Candy in Palembang City. E-WOM is measured using three main indicators: intensity, valency of opinion, and content. This research adopts a quantitative method by distributing questionnaires to 100 respondents who purchased Pempek Candy within the last six months. Data analysis includes validity tests, reliabilit…

PENGARUH ONLINE SHOP TERHADAP PERUBAHAN GAYA HIDUP MAHASISWA PENDIDIKAN EKONO…

Perkembangan teknologi informasi dan komunikasi telah mendorong peningkatan penggunaan online shop yang berdampak pada perubahan gaya hidup mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan online shop terhadap perubahan gaya hidup mahasiswa Pendidikan Ekonomi FKIP Universitas Sriwijaya. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan sampel 79 mahasiswa…

FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF KONSUMEN SHOPEE PADA SAAT …

Penelitian ini mengkaji faktor-faktor psikologis yang memengaruhi perilaku pembelian impulsif konsumen selama acara flash sale Shopee di Kota Palembang dengan menggunakan kerangka Theory of Planned Behavior (TPB). Penelitian ini menggunakan pendekatan kuantitatif kausal dengan data survei dari 154 pengguna Shopee yang terlibat dalam pembelian flash sale. Data dianalisis menggunakan pendekatan S…

PENGARUH KOMUNIKASI PEMASARAN DIGITAL SERTA BRAND IMAGE HAILEY BIEBER TERHADA…

Marketing strategies have changed rapidly, especially in the beauty industry, which increasingly relies on digital platforms to attract customers. The emergence of skincare brands founded by celebrities, such as Rhode Skin, is an interesting phenomenon. However, there has been little research on how this affects customer purchase intent. Kotler & Keller's Integrated Marketing Communication (IMC…

PENGARUH KREDIBILITAS BRAND AMBASSADOR EXO DAN BRAND IMAGE TERHADAP MINAT BEL…

This study aims to analyze the effect of EXO brand ambassador credibility and brand image on the purchase intention of Scarlett Whitening skincare products among EXO fans in Palembang City. This study employs a quantitative research approach with a sample size of 100 respondents selected using a non-probability sampling technique through questionnaire distribution. The data were analyzed using …

FENOMENA REMAJA KELURAHAN SUNGAI KEDUKAN KECAMATAN RAMBUTAN DALAM MENGGUNJUNG…

Perkembangan Kota Palembang sebagai kota modern membawa pcrubahan pnda gaya hidup rcmaja, Salah satunya meningkatnya aktivitas mengunjungi klub malam. Fenomena ini berkaitan dengan hiburan, pergaulan sosial, serta proses pencarian identitas diri di kalangan remaja. Penelitian ini benujuan untuk memahami fenomena remaja Kelurahan Sungai Kedukan, Kecamatan Rambutan, dalam mengunjungi klub malam d…