Filter by
PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA …
The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in this research is Quantitative Data analysis with the method (archival research) archival research on past events (historical) The data source is secondary data. The population in this study is new cu…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 75 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1690212025
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI PADA BADAN…
This study aims to analyze the influence of training and career development on employee performance at the Central Statistics Agency of Ogan Ilir. This type of research uses an associative quantitative approach. The study population is all employees of the Central Statistics Agency of Ogan Ilir which totals 34 people. The sampling technique uses a saturated sampling technique. This study uses p…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 24 hlm.; ilus.; tab.; 29 cm.
- Series Title
- 2507001560
- Call Number
- T1688902025
MANAJEMEN KINERJA DALAM PROGRAM AKHLAK HEROES DI PT PERKEBUNAN NUSANTARA I RE…
This study aims to determine how performance management in the implementation of the AKHLAK Heroes program at PT Perkebunan Nusantara I Regional 7 Bandar Lampung. The research was motivated by the company's strategic efforts to improve employee performance through the internalization of AKHLAK values. However, the implementation of the AKHLAK Heroes program in 2024 was not optimal because it wa…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 131 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1694782025
ANALISIS FAKTOR KEBERHASILAN DAN HAMBATAN IMPLEMENTASI SISTEM MANAJEMEN KESEL…
The implementation of Occupational Health and Safety (OHS) needs to be applied systematically with the existence of an Occupational Health and Safety Management System (OHSMS). Although there is a clear urgency regarding the implementation of OHSMS, contractor companies still experience obstacles to its implementation, which has the potential to increase the risk of work accidents. Based on the…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 79 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1688882025
STRATEGI MANAJEMEN KOMUNIKASI KRISIS HUMAS KEPOLISIAN DAERAH LAMPUNG (Studi P…
This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by the spread of the viral video "Lampung Dajjal" uploaded by TikTok account @awbimaxreborn. Using a qualitative approach and case study method, this research analyzes the application of Situational Crisis…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 177 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1681342024
PENGARUH DEWAN DIREKSI, DEWAN KOMISARIS, DEWAN PENGAWAS SYARIAH DAN PROFITABI…
This study aims to analyze the influence of the board of directors, board of commissioners, sharia supervisory board, and profitability on the disclosure of Islamic social reporting (ISR). The data used in this study are annual reports and sustainability reports of companies listed in the Financial Services Authority (OJK). The population of this study is Islamic banks during the period 2016-20…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 142 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1685522025
PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP MANAJEMEN PENGELOLA…
This study aims to analyze the influence of financial literacy and financial behavior on financial management in electronic sales in Palembang. The population in this study were all electronic sales ini Palembang, with a research sample of 100 electronic sales in Palembang using random sampling techniques. This study uses a quantitative approach with data collection techniques through questionn…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 120 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1687622025
PENGARUH SEMANGAT DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA CV SUMBER…
This research aims to find out how much influence work enthusiasm and work discipline have on employee performance at CV Sumber Rezeki Palembang. This type of quantitative descriptive research, the method used is a quantitative method. The total sample was 50 respondents. This research uses primary data in the form of a questionnaire and the data analysis techniques used are the t test, f test,…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 79 hlm.; Ilus.; 29 cm
- Series Title
- -
- Call Number
- T1414532024
PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN, DAN PENDAPATAN TERHADAP KEPUTU…
Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan, perilaku keuangan dan pendapatan terhadap keputusan investasi mahasiswa yang bergabung di PT Melia Sehat Sejahtera Lampung. Sampel pada penelitian ini berjumlah 74 Mahasiswa yang berstatus Member PT Melia Sehat Sejahtera Lampung dengan menggunakan teknik purposive sampling. Teknik pengumpulan data pada penelitian ini menggun…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx,87 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1407152024
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PASIEN DALAM MENGGUNAKAN LA…
Penelitian ini bertujuan untuk mengetahui pengaruh Bauran Pemasaran Jasa yang terdiri dari Produk, Harga, Promosi, Tempat, Orang, Proses, dan Bukti Fisik terhadap keputusan pasien dalam menggunakan layanan jasa Rumah Sakit Pusri Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik p…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 96 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1414912024
ANALISIS PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MCDO…
Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian pada konsumen McDonald’s Cabang Ryacudu Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengambilan sampel menggunakan Teknik non probabilitas sampling. Sampel yang diteliti dalam pene…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 96 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1414492024
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP…
Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, leverage, likuiditas, dan ukuran perusahaan terhadap nilai perusahaan pada sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis data sekunder yang diperoleh dari situs resmi Bursa Efek Indonesia (BEI). Sampel yang diperoleh mengg…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 68 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1416692024
ANALISIS KEBIJAKAN PENEMPATAN TENAGA KERJA MELALUI PROGRAM JOB FAIR YANG DISE…
This study analyzes the labor placement policy through the Job Fair program by the South Sumatra Department of Manpower using William N. Dunn’s policy analysis theory. The research aims to evaluate the program’s effectiveness and identify challenges in its implementation. A qualitative approach was used with interviews, observations, and documentation. Findings indicate that while the Job F…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 121 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1686312025
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MASKER…
This research analyzed the influence of Brand Ambassador and Brand Image on purchasing Mustika Ratu face masks in Palembang City. The research showed the decline of the Mustika Ratu facial mask index over the last four years (2021-2024), even though the skincare industry in Indonesia has experienced significant growth. This research used a quantitative method with a purposive sampling technique…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 119 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1684862025
PENGARUH KEPERCAYAAN MEREK DAN TESTIMONI DI MEDIA SOSIAL TERHADAP KEPUTUSAN P…
The advancement of time and globalization forces culinary entrepreneurs to create various unique and innovative food and beverage products, one of which is the noodle product Mie Gacoan, which is already well-known in the community. The incident involving Mie Gacoan can lower consumer perception of the quality provided. The aim of this research is to test and analyze how brand trust and testimo…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 59 hlm., ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1660902025
PENGARUH FAKTOR KEUANGAN, ESG DAN INFLASI TERHADAP RETURN SAHAM PADA SEKTOR P…
This study aims to determine the effect of financial factors, ESG and inflation on stock returns of banks listed on the IDX in 2019-2023. The sampling method uses a purposive sampling method so that 70 selected samples are obtained from the banking sector listed on the IDX. The regression estimation analysis technique to test the theory and find the relationship between variables uses panel dat…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 83 hlm.; ill.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1676822025
PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM PADA PERUSAHAAN YANG BARU MEL…
This study aims to examine the impact of liquidity, profitability, and solvency on stock returns of companies that went public through Initial Public Offerings (IPO) from 2020 to 2023. The data used in this research is secondary, in the form of financial statements of the companies. A sample of 205 companies was selected from a population of 221 companies that conducted IPOs during the observat…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxv, 41 hlm., ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1660472025
PENGARUH SPECIAL EVENT DAN FREE DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK …
Special Event menjadi salah satu faktor penentu pertimbangan seseorang dalam membeli sesuatu secara online khususnya produk fashion. Promosi tanggal kembar dan Free Delivery menjadi salah satu acara khusus yang menentukan keputusan pembelian konsumen. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi tanggal kembar dan Free Delivery terhadap keputu…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 62 hlm.; ill.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1675592025
PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT …
This research aims to determine the influence of work motivation and organizational commitment on the performance of PT Telkom Indonesia Witel Palembang employees. The population in this study was all employees of PT Telkom Indonesia Witel Palembang, totaling 39 employees. This research used a saturated sampling technique with a sample size of 39 employees. The data used in this research is pri…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxii, 378 hlm., ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1649802025
PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI TRAVELOKA
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan elektronik (e-service quality) terhadap loyalitas konsumen aplikasi Traveloka, yang digunakan untuk pemesanan perjalanan daring. Teknik pengambilan sampel menggunakan teknik purposive sampling, dengan sampel berjumlah 108 responden. Studi ini dilakukan pada pengguna aplikasi Traveloka berusia 18–60 tahun di Kota Palembang, …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- ix, 92 hlm.: ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1654722025
PENGARUH MODAL KERJA DAN STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN PE…
This research aims to analyze the influence of working capital and capital structure on the profitability of agricultural companies listed on the Indonesia Stock Exchange (IDX) using multiple regression analysis with annual financial data from agricultural companies during 2018-2022. Profitability, measured by Return on Assets (ROA), is the dependent variable. Working capital, represented by Wo…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 80 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1415802024
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PRAMUNIAGA DAN KAS…
This study examined the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The purpose of this study was to find out how the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The type of research da…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 83 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1415152024
ENGARUH PENEMPATAN KERJA TERHADAP KINERJA GURU DI SMP NEGERI 1 INDRALAYA SELA…
This research aims to determine the influence of job placement on teacher performance at State Junior High School 1 in Indralaya Selatan. The population in this study consists of teachers at State Junior High School 1 in Indralaya Selatan, totaling 30 respondents. The sample in this study uses a census technique, where the sample size is equal to the population size. The data collection method …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 72 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1414832024
PENGARUH KOMPENSASI FINANSIAL DAN NON-FINANSIAL TERHADAP KINERJA KARYAWAN PAD…
Compensation plays a crucial role in enhancing employee performance and retaining them within the organization. Fair and adequate compensation will have an impact on improving employee performance. This study aims to analyze the influence of financial and non-financial compensation on employee performance at PT Karya Maju Utama. Involving 58 employees as the research population and utilizing sa…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- XIII, 79 HLM.; ILUS.; 29 CM
- Series Title
- -
- Call Number
- T1415882024
ANALISIS PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER), DAN WORKING…
This study aims to analyze the effect of the Current Ratio (CR), Debt to Equity Ratio (DER), and Working Capital Turnover (WCTO) on Return on Equity (ROE), with Firm Size as a control variable, in consumer non-cyclical companies listed on the Indonesia Stock Exchange for the period 2019–2023. The study employs a quantitative research approach using secondary data as the data source. The sampl…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 145 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1678732025
PENGARUH LITERASI KEUANGAN, SOSIALISASI ORANG TUA, DAN PENDAPATAN ORANG TUA T…
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan sosialisasi orang tua dan pendapatan orang tua terhadap perilaku menabung siswa SMK Karya Andalas Palembang. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai instrumen penelitian. Populasi dalam penelitian ini berfokus pada siswa-siswi SMK Karya Andalas Palembang dengan populasi sebanyak …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 87 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1415272024
ANALISIS MANAJEMEN PUBLIK DALAM PENYELENGGARAAN PEMBANGUNAN BANGUNAN GEDUNG N…
Permasalahan yang dapat diidentifikasi pada manajemen publik dalam penyelenggaraan pembangunan bangunan gedung negara di Kota Palembang ialah kurangnya perencanaan, pengorganisasian, pelaksanaan, pengawasan yang matang. Terkadang proyek pembangunan tidak didasarkan pada analisis yang mendalam tentang kebutuhan masyarakat dan tata ruang yang tepat. Akibatnya, pembangunan bangunan mungkin tidak e…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiii, 111 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1457322024
PENGARUH PROMOSI PENJUALAN DAN IKLAN TERHADAP PEMBELIAN IMPULSIF DI SHOPEE (S…
Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan iklan terhadap pembelian impulsif di Shopee (Studi kasus pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Penelitian ini fakus pada konsumen Shopee untuk mengevaluasi sejauh mana promosi penjualan dan iklan memengaruhi pembelian impulsive konsumen, dengan tujuan memberikan rekomendasi untuk memberikan rekomendasi pe…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xx, 92 hlm., ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1654262025
PENGARUH KEBIJAKAN DIVIDEN, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP NI…
This research aims to analyze the factors that influence company value in food and beverage sub-sector companies in Indonesia. This research examines the influence of Dividend Payout Ratio (DPR), Return on Equity (ROE), and Company Size (SIZE) on Price to Book Value (PBV). By using secondary data obtained from financial reports of food and beverage sub-sector manufacturing companies listed on t…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 91 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1679522025
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA GURU PADA…
This study aims to analyze the influence of work discipline and physical work environment on teacher performance at SMK Negeri 1 Kayuagung. The research subjects included all teachers with civil servant status in the school, with a total of 75 people, using saturated sampling techniques. Data was collected through the questionnaire method, while the analysis technique used was multiple linear r…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 54 hlm., ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1653162025
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography