Konstruksi stereotip PLN Unit Induk Distribusi Sumatra Selatan Jambi dan Bengkulu (UID S2JB) dapat mempengaruhi reputasi perusahaan serta berdampak pada pelayanan kelistrikan. Penelitian ini bertujuan melihat konstruksi stereotip PLN UID S2JB dengan melakukan analisis wacana berbasis korpus diidentifikasi berdasarkan dimensi frekuensi, kolokasi, dan konkordansi kemunculan kata-kata dominan dala…
Transformer oil serves as a liquid insulation that maintains the stability of the insulation system and prevents dielectric breakdown in transformers. Over time, transformer oil deteriorates due to increased moisture content, acidity levels, changes in density, and a reduction in breakdown voltage, which may compromise the dielectric strength of the oil. This study aims to restore the quality o…
Sujiwo Tejo di dalam karya-karyanya identik dengan potret-potret realita dan situasi sosial yang ia alami. Sebagai salah satu contoh, cerpen bertajuk “pasar” yang ia buat menceritakan tentang situasi sosial yang dimetaforakan dalam wujud pasar dengan nada humor. Di dalam cerpen pasar itu, author berupaya menggelitik para pembaca melalui kritikan-kritikan halus, sejalan dengan pemahaman pene…
Sebagai salah satu perusahaan yang bergerak di bidang bisnis penjualan produk kecantikan di Kota Palembang, Wabisabi Cosmetics Palembang harus memiliki berbagai macam upaya untuk bertahan di tengah ketatnya persaingan di dunia bisnis, salah satunya dengan kegiatan kampanye. Penelitian ini melihat upaya strategi kampanye yang dilakukan oleh Wabisabi Cosmetics Palembang dalam meningkatkan kesadar…
The development of the beauty industry in Indonesia continues to experience a very rapid increase, companies need to develop and determine strategies properly in order to influence consumer purchasing decisions. This study aims to determine the effect of brand ambassadors and electronic word of mouth on consumer purchasing decisions, the theory used in this study is the ViSCAP Model from Rossit…
Penelitian ini dilatarbelakangi dengan fenomena FoMO (Fear of Missing Out) yang merupakan gangguan psikologis yang menimbulkan perasaan emosional pada pengguna Twitter terkait konser Band Coldplay. Penelitian ini bertujuan untuk melihat bagaimana wacana muncul berasal dari tanggapan pengguna Twitter terhadap kehadiran fenomena FoMO ini ditengah-tengah mereka. Penelitian ini menggunakan metode a…
This thesis is entitled Application of Persuasive Communication in Campaigns Against Violence Against Animals. This research was conducted to discuss how to apply persuasive communication in anti-violence campaigns against animals. This research uses descriptive research with qualitative data types. The data collection method is through in-depth interviews which refer to interview guidelines, o…
This study aims to determine the social exchange in broken home families that occurs in RT.03 RW.01 Keramasan Village, Kertapati District, Palembang City. The subjects of this research were four teenagers and parents of broken home families. The method used in this research is qualitative with data collection techniques by interview, observation and documentation. The result of the study can be…
The meteoric rise of the social media platform TikTok in Indonesia can be attributed to its user-friendly interface, accessibility, and innovative features. Interestingly, political figures like Ganjar Pranowo have embraced this medium as an avenue for political communication, primarily for disseminating campaigns and public service initiatives. The current study, employing a descriptive quanti…
REPRESENTATION IN FILMS CONTINUES TO DEVELOP UNTIL NOW, DEPICTING FAMILY CONFLICTS IN FILMS IS INCREASINGLY DIVERSE. FAMILY CONFLICT IN THE MOVIE NOKTAH MERAH PERKAWINAN IS DEPICTED THROUGH THE CONFLICT BETWEEN IN-LAWS AND SONS-IN-LAW WHO ARE DEPICTED AS HAVING TOO MANY PROBLEMS THAT INTERFERE WITH THE CHILDREN'S FAMILY LIFE IN BUILDING A HOUSEHOLD. THIS STUDY AIMS TO DETERMINE THE REPRESENTATI…
Miracle in Cell No.7 (2022) is a drama film that tells the story of a person with autism spectrum who lives with his child and is sentenced to death for murder charges against a kid. The purpose of this study was to determine the representation of persons with autism spectrum in the film Miracle in Cell No.7 (2022) by Hanung Bramantyo. This research uses Roland Barthes Semiotic Theory and Empat…
Penelitian ini dilakukan untuk mengetahui wacana yang dihadirkan kelima portal berita online di Indonesia dalam pemberitaannya isu kenaikan cukai rokok pada periode tanggal 1 Januari 2020 – 28 Juni 2023. Penelitian menggunakan metode campuran, metode kualitatif menggunakan analisis wacana model Teun A. Van Djik dan metode kuantitatif digunakan untuk penghitungan analisis dalam aplikasi antcon…
This research explores Indonesia's gastrodiplomacy effort in the United State through the Summer Fancy Food Show. Gastrodiplomacy employs food as a medium for cultural exchange, enhancing international trade and cultural ties. This study focuses on two key dimensions: marketing strategies and event organization and collaborations with foreign organizations. Using qualitative methods such as doc…
Technological developments that continue to develop and advance make fintech applications compete to continue to carry out new innovations. This innovation can be in the form of ease of transactions, promotions provided, or other features related to the fintech application. Due to developments in payment technology, the phenomenon of using the paylater payment method has emerged which is now in…
This study aims to see the effect of effectiveness TikTok Pandawara Group on environmental concern among the students of the Faculty of Social and Political Sciences, Sriwijaya University class 2020. The method used in this research is associative quantitative, the data in this research was obtained using a questionnaire distribution method with a sample size of 99 respondents from the 2020 cla…
Penyiaran televisi nasional berjaringan, saat ini sudah mulai jarang terdengar, khususnya di kalangan muda yang dipengaruhi oleh banyak faktor. Penelitian kali ini bertujuan untuk menganalisis eksistensi dari penyiaran televisi nasional berjaringan di era perkembangan media. Studi dilakukan pada lembaga penyiaran televisi berjaringan Kompas TV Palembang yang berbasis di Sumatera Selatan. Analis…
This research is motivated by the phenomenon of Instagram usage among university students, which has evolved into a self-presentation arena for showcasing academic achievements, thereby triggering social comparison. This study aims to analyze the influence of Exposure to Academic Achievement Content (XI) and Social Comparison (X2) in triggering the Drive to Improve Achievement (Y) among student…
Citra merupakan suatu hal yang sangat penting bagi sebuah lembaga Rumah Sakit sebagai institusi pelayanan kesehatan. Kelalaian yang dilakukan oleh oknum perawat di Rumah Sakit Muhammadiyah Palembang mengakibatkan rusaknya citra yang telah dibangun. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana upaya pemulihan citra yang dilakukan RS Muhammadiyah Palembang terkait kasus kelalaian …
Perkembangan teknologi komunikasi dan informasi yang berkembang pesat membuat media sosial Instagram menjadi salah satu media promosi digital yang banyak diminati saat ini. Adanya promosi digital melalui konten media sosial dan persepsi harga terhadap suatu produk menjadi salah satu pertimbangan untuk terjadinya suatu keputusan pembelian . Penelitian ini bertujuan untuk menguji dan menjelaskan …
Penelitian ini didasarkan pada fenomena pengguna TikTok di Indonesia yang meningkat sehingga para content creator seperti Kevin Geraldi (@xeronav) harus membentuk personal branding yang kuat agar dapat mempertahankan eksistensinya di TikTok. Penelitian ini bertujuan untuk mengetahui bagaimana pembentukan personal branding yang dilakukan oleh Kevin Geraldi (@xeronav) sebagai politic content crea…
In this era of increasingly advanced developments, the existence of radio is starting to be displaced by online-based media. Radio as a conventional media must have a strategy to maintain its existence. Radio Lanugraha FM Palembang has managed to survive for 49 years, this is of course due to advertisers and also a strategy to continue to exist among its listeners, considering that advertising …
Penelitian ini menganalisis representasi dan makna terorisme dalam film 13 Bom di Jakarta menggunakan pendekatan semiotika John Fiske. Film tersebut dipilih karena menghadirkan isu terorisme secara eksplisit melalui rangkaian adegan kekerasan, ancaman ledakan, serta konflik antara aparat dan kelompok radikal. Penelitian menggunakan metode kualitatif deskriptif dengan menganalisis sembilan adega…
Korean Drama "Shooting Stars" is a romantic comedy series that highlights a complex romance and life as an employee in the entertainment industry. This drama depicts the efforts of a public relations practitioner in resolving conflicts within the company. The purpose of this research is to understand how conflict management representation is carried out by public relations practitioners in the …
Literasi keuangan merupakan hal yang tengah menjadi perhatian pemerintah saat ini. Literasi keuangan terbukti berpengaruh terhadap berbagai sektor, salah satunya adalah mendukung pertumbuhan ekonomi, terutama pada UMKM, khususnya perempuan yang sering menghadapi tantangan lebih besar dalam mengakses informasi keuangan. OJK Provinsi Sumatera Selatan dan Bangka Belitung juga turut bertanggung jaw…
Turnover is an act or behavior of leaving or leaving employees from an organization or company. Turnover can have a negative impact on the company such as delayed projects and targets, team dissolution, and lack of Human Resources (HR). The high turnover rate will also affect the motivation and morale of employees who remain in the company. The purpose of the study is to determine the main fact…
Edukasi Digital Muhammadiyah (eduMU) is an application developed to support the digital learning process in Muhammadiyah schools. The application is designed to facilitate interaction between teachers and students through a digital platform, allowing access to materials, lessons, assignments, attendance, and exams online. SMK Muhammadiyah 2 Palembang is a school that uses eduMU as a learning su…
Brain tumors require rapid and accurate diagnosis, while manual segmentation of Magnetic Resonance Imaging (MRI) scans is time-consuming and highly dependent on expert knowledge. This study compares the performance of two deep learning architectures for brain tumor segmentation, namely 3D U-Net and Swin UNETR, trained and validated using the BraTS dataset and evaluated on unseen cases. Model pe…
This research is motivated by the use of Instagram social media which is popular among Communication Science Students of the Faculty of Social and Political Sciences, Sriwijaya University who use Instagram with various motives so that it has an impact on their self-image. this study aims to determine and explain whether there is an influence on the motives for using Instagram media on self- ima…
The Nurbaya musical series is a dramatic work presented in a virtual format that merges the concepts of performing arts and cinema (theatrical-cinematic). uploaded on the Indonesia Kaya YouTube channel. Post-feminism is a cultural critique of feminism popularized by mass media It deconstructs the fundamental feminist concept of "equality" into "difference," asserting that women can have meaning…