This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …
This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …
The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…
The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
The objective of this research was to apply the microcontroller ATMega8535 as detection of drying temperature on some points of the cylindrical dryer. It was conducted at Workshop of Agricultural Technology Department, Faculty Of Agriculture, Sriwijaya Uni versi ty, Inderalaya ffom January 2009 to June 2010. Parameters observed in this study were the specification of tools, tools performance (a…
Tujuan penelitian ini adalah untuk menganalisis produk bahan bakar briket dari limbah biomassa tebu secara fisik dan finansial sehingga dapat diterapkan pada skala bisnis. Penelitian ini dilaksanakan di Lahan Serbaguna dan Laboratorium Kimia Hasil Pertanian, Jurusan Teknologi Pertanian, Fakultas Pertanian, Univeritas Sriwijaya dan Laboratorium Teknik Kimia dan Teknik Sipil Politeknik Negeri Sri…
Tujuan penelitian adalah menentukan efisiensi dan efektifitas berbagai jenis bahan bakar berbasis biomassa terhadap mutu kopi sangrai dari segi warna dan aroma menggunakan alat sangrai tipe silinder. Metode yang digunakan pada penelitian ini adalah analisis teknis yang meliputi kebutuhan bahan bahan bakar, analisis perpindahan panas, kebutuhan kalori (energi) penyangraian, efisiensi dan efektif…
Osteoarthritis (OA) is a degenerative joint disease of the joints characterized by cartilage destruction and thickening of the subchondral bone. Joint degeneration in osteoarthritis causes pain and stiffness, which limits joint movement. In Indonesia, the prevalence of osteoarthritis reaches 5% at age 61 years. Body mass index and physical activity are factors that can affect the severity of ge…
Peristiwa pemerkosaan dan pembunuhan menjadi topik yang penting dan banyak terjadi di lingkungan sekitar, sehingga menarik untuk diberitakan oleh media massa. Penelitian ini bertujuan untuk mengetahui bagaimana framing berita dalam kasus pemerkosaan dan pembunuhan oleh remaja kepada siswi SMP di Palembang pada media online Kompas.com. Penelitian ini menggunakan analisis framing Zhongdang Pan da…
Penelitian ini bertujuan membangun model klasifikasi kondisi lalu lintas menggunakan data dari sosial media (Instagram dan Facebook) serta data ETLE dengan arsitektur Long Short-Term Memory (LSTM). Dari total 1.251 data sosial media yang dikumpulkan, sebanyak 932 data dipilih berdasarkan kemunculan kata kunci “macet”, “sedang”, dan “lancar”. Data ini kemudian dibagi menjadi data lat…
Background: Families are practical and real form of support, including instrumental, emotional, informational, and informative support. One common health problem in families is high blood pressure, or hypertension. Complementary therapies that can be provided to patients with hypertension include point acupressure and foot massage. Objective: To provide an overview of nursing care for family me…
Latar belakang: Salah satu komplikasi utama Chronic Kidney Disease yaitu hipervolemia akibat penurunan fungsi ginjal dan rendahnya kadar albumin yang menyebabkan edema pada anggota tubuh. Kondisi ini dapat menimbulkan ketidaknyamanan, penurunan mobilitas, serta mengganggu aktivitas sehari-hari. Salah satu tatalaksana nonfarmakologis untuk mengurangi edema yaitu terapi kombinasi foot massage dan…
Latar belakang: Hipertensi merupakan penyakit kronis yang banyak dialami lansia dan menjadi penyebab utama kematian di dunia. Keluhan yang sering muncul meliputi nyeri tengkuk, pusing, dan ketegangan otot akibat peningkatan tekanan darah. Upaya penatalaksanaan dapat dilakukan secara nonfarmakologis, salah satunya melalui kombinasi kompres hangat dan massage tengkuk yang berfungsi memperlancar s…
Background: Patients with ovarian cysts who undergo laparotomy surgery generally experience acute postoperative pain due to tissue damage and inflammatory processes. Untreated acute pain can slow healing, inhibit mobilization, and decrease patient comfort. Non-pharmacological therapies such as hand massage and lavender aromatherapy have been shown to be effective in lowering pain intensity thro…
Pemanfaatan sabut kelapa sebagai bioetanol merupakan solusi inovatif untuk mendapatkan nilai tambah dari limbah pertanian di wilayah sumatera selatan. Sabut kelapa memiliki kandungan lignin yang tinggi, sehingga memerlukan proses delignifikasi untuk meningkatkan ketersediaan selulosa yang dapat dihidrolisis. Penelitian ini bertujuan untuk menganalisis pengaruh waktu ozonolisis terhadap kadar li…
As a multinational corporation, Red Bull has strategic interests in strengthening its global brand image through approaches that go beyond conventional promotion, utilizing prestigious sports platforms. Formula 1 has been chosen as the primary instrument to represent Red Bull’s core brand values, such as innovation, speed, courage, and a competitive spirit. The ownership of the Red Bull Racin…
Penelitian ini membahas bagaimana media daring Kompas.com dan Tirto.id membingkai pemberitaan terkait larangan TikTok Shop di Indonesia, sebagai fitur e-commerce dalam platform media sosial TikTok, dilarang beroperasi karena dinilai melanggar regulasi dan berdampak negatif terhadap pelaku UMKM lokal. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis framing mode…
This research examines the news framing of the controversy surrounding Bahlil Lahadalia's doctoral degree on the news portal Mediaindonesia.com. Using a descriptive qualitative approach within a critical paradigm, this study analyzes how Mediaindonesia.com constructs meaning and ideology related to the issue of Bahlil's doctoral degree, and how this constructed reality is presented to the publi…
Penelitian ini bertujuan untuk menganalisis pengaruh Integrated Marketing Communication (IMC) terhadap keputusan pembelian produk Kaos Nyenyes di Kota Palembang dengan ekuitas merek sebagai variabel mediasi. Latar belakang penelitian ini didasari oleh ketatnya persaingan industri fashion, sehingga perusahaan dituntut untuk menerapkan strategi komunikasi pemasaran yang efektif guna membangun eku…
Background: The family is the smallest unit in society which is the entry point in efforts to achieve optimal public health, in the family many health problems arise, one of which is Gout Arthritis. Gout Arthritis is high levels of uric acid in the blood, the signs and symptoms are stiffness and joint pain. Gout arthritis pain can be given non-pharmacological therapy, namely a combination of ef…
Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …
Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai keadilan berbasis gender. Barbie merupakan film yang mengangkat isu feminisme dan menampilkan nilai-nilai penting mengenai pemberdayaan perempuan. Tujuan penelitian ini adalah untuk mengetahui bagaimana…
For centuries, gender-based sexual violence has been used as a weapon of war in various war conflicts. In Democratic Republic of the Congo, various military groups have often used gender-based sexual violence as a primary strategy in warfare. In the first three months of 2023, more than 38,000 reports were recorded, marking a 37% increase compared to the same period in the previous year in the …
Media massa, di masa kini memiliki peranan penting di dalam masyarakat. Media massa dapat dilihat sebagai suatu industri yang berubah dan berkembang. Media dapat dilihat sebagai suatu institusi dengan suatu jaringan yang melibatkan berbagai pihak. Masyarakat, wartawan, ilmuan, pemerintah dapat memanfaatkan media dan di lain hal dapat juga menjadi sumber yang diperlukan oleh media. Oleh kar…
In public diplomacy, the cultural and tourism sectors are important components in increasing interaction between countries. The South Sumatra Provincial Government conducts public diplomacy through the Sriwijaya Festival as a form of promoting the branding of "Explore Your South Sumatra" in order to improve the image of South Sumatra in the international arena. This study uses a qualitative des…