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ANALISIS PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MCDO…
Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian pada konsumen McDonald’s Cabang Ryacudu Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengambilan sampel menggunakan Teknik non probabilitas sampling. Sampel yang diteliti dalam pene…
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- xx, 96 hlm.; ilus.; 29 cm
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- T1414492024
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP…
Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, leverage, likuiditas, dan ukuran perusahaan terhadap nilai perusahaan pada sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis data sekunder yang diperoleh dari situs resmi Bursa Efek Indonesia (BEI). Sampel yang diperoleh mengg…
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- xviii, 68 hlm.; ilus.; 29 cm
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- T1416692024
ANALISIS KEBIJAKAN PENEMPATAN TENAGA KERJA MELALUI PROGRAM JOB FAIR YANG DISE…
This study analyzes the labor placement policy through the Job Fair program by the South Sumatra Department of Manpower using William N. Dunn’s policy analysis theory. The research aims to evaluate the program’s effectiveness and identify challenges in its implementation. A qualitative approach was used with interviews, observations, and documentation. Findings indicate that while the Job F…
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- xvi, 121 hlm.; ilus.; tab.; 29 cm.
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- T1686312025
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MASKER…
This research analyzed the influence of Brand Ambassador and Brand Image on purchasing Mustika Ratu face masks in Palembang City. The research showed the decline of the Mustika Ratu facial mask index over the last four years (2021-2024), even though the skincare industry in Indonesia has experienced significant growth. This research used a quantitative method with a purposive sampling technique…
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- xviii, 119 hlm.; ilus.; tab.; 29 cm.
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- T1684862025
PENGARUH KEPERCAYAAN MEREK DAN TESTIMONI DI MEDIA SOSIAL TERHADAP KEPUTUSAN P…
The advancement of time and globalization forces culinary entrepreneurs to create various unique and innovative food and beverage products, one of which is the noodle product Mie Gacoan, which is already well-known in the community. The incident involving Mie Gacoan can lower consumer perception of the quality provided. The aim of this research is to test and analyze how brand trust and testimo…
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- xvi, 59 hlm., ilus., tab.; 29 cm
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- T1660902025
PENGARUH FAKTOR KEUANGAN, ESG DAN INFLASI TERHADAP RETURN SAHAM PADA SEKTOR P…
This study aims to determine the effect of financial factors, ESG and inflation on stock returns of banks listed on the IDX in 2019-2023. The sampling method uses a purposive sampling method so that 70 selected samples are obtained from the banking sector listed on the IDX. The regression estimation analysis technique to test the theory and find the relationship between variables uses panel dat…
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- xviii, 83 hlm.; ill.; tab.; 29 cm.
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- T1676822025
PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM PADA PERUSAHAAN YANG BARU MEL…
This study aims to examine the impact of liquidity, profitability, and solvency on stock returns of companies that went public through Initial Public Offerings (IPO) from 2020 to 2023. The data used in this research is secondary, in the form of financial statements of the companies. A sample of 205 companies was selected from a population of 221 companies that conducted IPOs during the observat…
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- xxv, 41 hlm., ilus., tab.; 29 cm
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- T1660472025
PENGARUH SPECIAL EVENT DAN FREE DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK …
Special Event menjadi salah satu faktor penentu pertimbangan seseorang dalam membeli sesuatu secara online khususnya produk fashion. Promosi tanggal kembar dan Free Delivery menjadi salah satu acara khusus yang menentukan keputusan pembelian konsumen. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi tanggal kembar dan Free Delivery terhadap keputu…
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- xvi, 62 hlm.; ill.; tab.; 29 cm.
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- T1675592025
PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT …
This research aims to determine the influence of work motivation and organizational commitment on the performance of PT Telkom Indonesia Witel Palembang employees. The population in this study was all employees of PT Telkom Indonesia Witel Palembang, totaling 39 employees. This research used a saturated sampling technique with a sample size of 39 employees. The data used in this research is pri…
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- xxii, 378 hlm., ilus., tab.; 29 cm
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- T1649802025
PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI TRAVELOKA
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan elektronik (e-service quality) terhadap loyalitas konsumen aplikasi Traveloka, yang digunakan untuk pemesanan perjalanan daring. Teknik pengambilan sampel menggunakan teknik purposive sampling, dengan sampel berjumlah 108 responden. Studi ini dilakukan pada pengguna aplikasi Traveloka berusia 18–60 tahun di Kota Palembang, …
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- ix, 92 hlm.: ilus., tab.; 29 cm
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- T1654722025
PENGARUH MODAL KERJA DAN STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN PE…
This research aims to analyze the influence of working capital and capital structure on the profitability of agricultural companies listed on the Indonesia Stock Exchange (IDX) using multiple regression analysis with annual financial data from agricultural companies during 2018-2022. Profitability, measured by Return on Assets (ROA), is the dependent variable. Working capital, represented by Wo…
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- xiv, 80 hlm.; ilus.; 29 cm
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- T1415802024
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PRAMUNIAGA DAN KAS…
This study examined the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The purpose of this study was to find out how the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The type of research da…
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- xix, 83 hlm.; ilus.; 29 cm
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- T1415152024
ENGARUH PENEMPATAN KERJA TERHADAP KINERJA GURU DI SMP NEGERI 1 INDRALAYA SELA…
This research aims to determine the influence of job placement on teacher performance at State Junior High School 1 in Indralaya Selatan. The population in this study consists of teachers at State Junior High School 1 in Indralaya Selatan, totaling 30 respondents. The sample in this study uses a census technique, where the sample size is equal to the population size. The data collection method …
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- xx, 72 hlm.; ilus.; 29 cm
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- T1414832024
PENGARUH KOMPENSASI FINANSIAL DAN NON-FINANSIAL TERHADAP KINERJA KARYAWAN PAD…
Compensation plays a crucial role in enhancing employee performance and retaining them within the organization. Fair and adequate compensation will have an impact on improving employee performance. This study aims to analyze the influence of financial and non-financial compensation on employee performance at PT Karya Maju Utama. Involving 58 employees as the research population and utilizing sa…
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- XIII, 79 HLM.; ILUS.; 29 CM
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- T1415882024
ANALISIS PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER), DAN WORKING…
This study aims to analyze the effect of the Current Ratio (CR), Debt to Equity Ratio (DER), and Working Capital Turnover (WCTO) on Return on Equity (ROE), with Firm Size as a control variable, in consumer non-cyclical companies listed on the Indonesia Stock Exchange for the period 2019–2023. The study employs a quantitative research approach using secondary data as the data source. The sampl…
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- xviii, 145 hlm.; ilus.; tab.; 29 cm.
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- T1678732025
PENGARUH LITERASI KEUANGAN, SOSIALISASI ORANG TUA, DAN PENDAPATAN ORANG TUA T…
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan sosialisasi orang tua dan pendapatan orang tua terhadap perilaku menabung siswa SMK Karya Andalas Palembang. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai instrumen penelitian. Populasi dalam penelitian ini berfokus pada siswa-siswi SMK Karya Andalas Palembang dengan populasi sebanyak …
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- xviii, 87 hlm.; ilus.; 29 cm
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- T1415272024
ANALISIS MANAJEMEN PUBLIK DALAM PENYELENGGARAAN PEMBANGUNAN BANGUNAN GEDUNG N…
Permasalahan yang dapat diidentifikasi pada manajemen publik dalam penyelenggaraan pembangunan bangunan gedung negara di Kota Palembang ialah kurangnya perencanaan, pengorganisasian, pelaksanaan, pengawasan yang matang. Terkadang proyek pembangunan tidak didasarkan pada analisis yang mendalam tentang kebutuhan masyarakat dan tata ruang yang tepat. Akibatnya, pembangunan bangunan mungkin tidak e…
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- xiii, 111 hlm.; ilus.; 29 cm
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- T1457322024
PENGARUH PROMOSI PENJUALAN DAN IKLAN TERHADAP PEMBELIAN IMPULSIF DI SHOPEE (S…
Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan iklan terhadap pembelian impulsif di Shopee (Studi kasus pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Penelitian ini fakus pada konsumen Shopee untuk mengevaluasi sejauh mana promosi penjualan dan iklan memengaruhi pembelian impulsive konsumen, dengan tujuan memberikan rekomendasi untuk memberikan rekomendasi pe…
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- xx, 92 hlm., ilus., tab.; 29 cm
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- T1654262025
PENGARUH KEBIJAKAN DIVIDEN, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP NI…
This research aims to analyze the factors that influence company value in food and beverage sub-sector companies in Indonesia. This research examines the influence of Dividend Payout Ratio (DPR), Return on Equity (ROE), and Company Size (SIZE) on Price to Book Value (PBV). By using secondary data obtained from financial reports of food and beverage sub-sector manufacturing companies listed on t…
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- xvii, 91 hlm.; ilus.; tab.; 29 cm.
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- T1679522025
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA GURU PADA…
This study aims to analyze the influence of work discipline and physical work environment on teacher performance at SMK Negeri 1 Kayuagung. The research subjects included all teachers with civil servant status in the school, with a total of 75 people, using saturated sampling techniques. Data was collected through the questionnaire method, while the analysis technique used was multiple linear r…
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- xiv, 54 hlm., ilus., tab.; 29 cm
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- T1653162025
PENGARUH KECERDASAN EMOSIONAL DAN STRES KERJA TERHADAP KOMITMEN ORGANISASIONA…
Tujuan penelitian ini adalah untuk Menganalisis dan Mengetahui Pengaruh Kecerdasan Emosional dan Stres Kerja Terhadap Komitmen Organisasional pada Perawat RS. Pelabuhan Palembang. Populasi dalam penelitian ini adalah seluruh perawat di RS Pelabuhan Palembang yang berjumlah 76 orang perawat. Sedangkan Teknik penentuan sampel pada penelitian ini menggunakan teknik sampling jenuh atau sampling sen…
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- xv, 38 hlm., ilus., tab.; 29 cm
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- T1648952025
PENGARUH STRATEGI PENETAPAN HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIA…
Penelitian ini bertujuan untuk mengetahui pengaruh penetapan harga, brand image dan keputusan pembelian kartu SIM card Smartfren di kalangan Gen Z kota Palembang. Data yang digunakan dalam penelitian ini adalah data primer, dengan sampel 100 responden mengunakan teknik non-probability sampling dengan pendekatan purposive sampling. Teknik analisis yang digunakan penelitian ini adalah analisis de…
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- xix, 112 hlm.: ilus., tab.; 29 cm
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- T1658892025
PENGARUH PROFITABILITAS, LEVERAGE, TATA KELOLA PERUSAHAAN, DAN CORPORATE SOSI…
This research aims to empirically test the relationship between Profitability, Leverage, Corporate Governance, and Corporate Social Responsibility (CSR) on Tax Avoidance. The type of data used in this research is secondary data listed on the Indonesia Stock Exchange (BEI), namely financial reports and company annual reports. The population of this research is mining companies during the 2019-20…
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- xvii, 92 hlm.; ilus.; tab.; 29 cm.
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- T1662452025
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KOMITMEN ORGANISASI PADA …
This study aims to analyze the impact of work motivation and work discipline on organizational commitment in employees, especially at Perum BULOG Regional Office of South Sumatera and Bangka Belitung. This research is a quantitative descriptive research with a population of permanent employees at Perum BULOG Regional Office of South Sumatera and Bangka Belitung. Data collection using a Likert S…
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- xvi, 122 hlm.; ilus.; tab.; 29 cm.
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- T1659722025
ANALISIS KINERJA KEUANGAN DAN HARGA SAHAM PERUSAHAAN SEKTOR KONSTRUKSI DI IND…
This study aims to analyze the influence of financial performance consisting of profitability, liquidity, solvency and activity on stock prices with size as a control variable. In this study, a quantitative method with a secondary data type was used with 70 samples of construction sector companies for the 2019-2023 period. The analysis technique used is panel data regression with a random effec…
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- xvi, 122 hlm.; ilus.; tab.; 29 cm.
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- T1656002025
PENGARUH PROMOSI PENJUALAN DAN E-WOM PRODUK THE ORIGINOTE PADA APLIKASI TIKTO…
This study aims to determine the Effect of Sales Promotion and e-WOM of The Originate Products on the Tiktok Shop Application on Purchasing Decisions in Palembang City. The population in this study were users of The Originate products who shopped using the TikTok Shop application in Palembang City with a sample of 100 obtained from the Lemeshow formula. The data collection method in this study …
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- xix, 132 hlm.: ilus., tab.; 29 cm
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- T1648962024
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KAFE POJOK KOPI, INDRA…
This study aims to analyse the effect of store atmosphere on repurchase intention at Pojok Kopi Café in Indralaya. This research uses quantitative methods and involves 100 respondents. The results showed that cleanliness, music, temperature, and layout have a significant influence on repurchase intention, while aroma, light, and colour have no significant effect. In addition, the overall store…
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- xix, 77 hlm.: ilus., tab.; 29 cm
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- T1654872024
PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBEL…
This research aims to analyze the influence of online customer reviews and product quality on purchasing decisions of Barenbliss Lip Tint products on the Shopee marketplace among people in Palembang. This research uses the Purposive Sampling method with a total sample of 100 respondents, among the people in Palembang who have purchased Barenbliss Lip Tint products at least once in the last year…
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- xvii, 137 hlm.; ilus.; tab.; 29 cm.
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- T1651252024
PENGARUH SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP BRAND AWARENES…
This study aims to determine the influence of social media marketing and content marketing on the brand awareness of the B2B service product Indibiz by Telkom Indonesia among MSMEs (Micro, Small, and Medium Enterprises) in Palembang City. The data used in this research include both primary and secondary data. The sampling method employed is non-probability sampling with a purposive sampling tec…
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- xxi, 219 hlm.; ilus.; tab.; 29 cm.
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- T1656452025
PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA E-COMMERCE BLIBLI.…
Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality terhadap kepuasan konsumen pada e-commerce Blibli.com (studi di Kota Palembang). Variabel E-Service Quality yang digunakan pada penelitian ini terdiri dari efisiensi, pemenuhan kebutuhan, ketersediaan system, privasi, data tanggap, kompensasi dan kontak. Pengambilan sampel dilakukan dengan menyebar kuesioner secara online kepa…
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- xviii, 84 hlm.: ilus., tab.; 29 cm
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- T1653642024
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography